1. Read Case: Coca-Cola’s Water Neutrality Initiative and answer the following questions:

• What was the public issue facing The Coca-Cola Company? Who were stakeholders, what were their concerns and how did their expectations differ from what company was doing? o The public issues facing the Coca-Cola Company were:
 The quality of water the company was using,
 Concerns of how safe the water was for consumers, and
 The company was using so much water that it was causing water shortages and depleting ground water for local communities o The stakeholders were the local communities, local governments and various humanitarian organizations and their concerns were:
 The amount of water that Coca-Cola was consuming, the depleting of groundwater due to the companies practices when it came to the use of water and there were concerns of possible high levels of pesticide residue in the products o The stakeholder’s expectations differed from what the company was doing because the stakeholders expected Coca-Cola to utilize water conservation practices, label their products regarding pesticides and realize the water shortage issues they were casing for local communities
• Do an environmental analysis and describe significance of each environment. o Customer Environment (Demographic factors)
 These are the factors that make up the customers that are buying the company’s products. In this case depending on the biggest demographic purchasing Cocoa-Cola products, this water usage issue could cause a big problem, if these demographics have a concern about these issues.
 Competitor Environment (Organizations competitors)
• If Coca-Cola’s competitors are utilizing better conservation practices, and not having the same issues as Coca-Cola; they could easily take Coca-Cola’s market share
 Economic Environment (Features about the economic environment)
• If