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Coca Cola

In: Business and Management

Submitted By dstalls
Words 13320
Pages 54
2011
Due Diligence Report
The Coca-Cola Company

AC 600
Professor: John Kocikowski
Keller Graduate School of Management
10/30/2011

Table of Contents

Industry Overview 3 Corporate Overview 5 Organization and General Corporate Issues 6 Treasury 8 References 14

Executive Summary
The diversity at the Coca-Cola Company is evident with their presence in more than 200 counties. They feel that they are empowered within their business structure as well as the communities they serve because of their differences. Their attribute their success to their consistent values. They understand that their future growth is dependent upon their ability to develop a worldwide team that is rich in its diversity of people, cultures and ideas. Knowing that diversity is not limited to the internal structure of an organization, Coca-Cola has used this same approach regarding their suppliers. Through their supplier diversity program they are building relationships with minority and women owned businesses by giving them equal access to procurement opportunities. Coca-Cola plays a major player in its industry, not only in the U.S, but also all over the globe. Coke is single handedly the most popular soft drink anywhere, beating out its competition, Pepsi Co. Overseas, Coke has established its empire from South America to Africa to all of Asia and Europe. Coke is the world's top soft-drink company. The Coca-Cola Company owns four of the top five soft-drink brands (Coca-Cola, Diet Coke, Fanta, and Sprite). Among its other brands are Barq's, Fruitopia, Minute Maid, PowerAde, and Dasani water. In the US it sells Danone's Group spring water brands (Dannon and Sparkletts). Coca-Cola sells Crush, Dr. Pepper, and Schweppes outside Australia, Europe, and North America. Coke’s position is so powerful in the market that it is the second most recognized word anywhere in...

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