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Coca Cola

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The History of Coca-Cola A local pharmacist by the name of Dr. John Stith Pemberton invented the Syrup for Coca-Cola on May 8, 1886 in Atlanta, GA. This syrup was first put on the market when he carried the product to Jacobs pharmacy located down the street where it was pronounced “excellent”. It was then placed on sale as a soda fountain drink for five cents a glass. Later adding carbonated water with the syrup it was then that the drink became known as “Delicious and Refreshing”. A slogan that continues to live on today. The first advertisement was posted in the Atlanta Journal inviting citizens to try “the new and popular soda fountain drink”. Never realizing the potential of the new beverage, Dr. Pemberton gradually sold portions of his business to various partners. Prior to his death, in 1888, he sold the remaining portions of Coca-Cola to Asa G. Candler. Candler, a native of Atlanta with a great business acumen, continued to buy additional rights and acquire complete control. Proclaiming his control in the Atlanta Journal on May 1, 1889. by 1892 Candler formed a Georgia Corporation known as The Coca- Cola Company, which had an initial capitalization of about $100,000. On January 31, 1893 the “Coca-Cola” trademark was registered in the United States Patent Office. Coca-Cola has been a very successful business since its invention as we have found. It has now become a symbol of friendship and a Global Business. This product can be found in just about every country around the world. And today it still remains as a timeless symbol of quality refreshment.
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Fortune Ranking and Current Growth Strategies
Coca-Cola is a very popular and growing company. According to the 2010 Annual Review, the Coca-Cola Company ranked No. 10 in the Fortune Magazine’s annual list of the World’s 50 most admired company’s in 2010. According to Diversity Inc, Coca-Cola...

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