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Cocacola in India

In: Business and Management

Submitted By chethetlc
Words 3393
Pages 14
Transcript of Coca-Cola photo credit Nasa / Goddard Space Flight Center / Reto Stöckli
PRESENTATION OUTLINE
COCA-COLA HERITAGE TIMELINE
1886 -2013
How might Coca-Cola have responded differently when this situation first occured, specially in terms of responsibility to negative perceptions among Indians of Coke and other MNCs?
If Coca-Cola wants to obtain more of India's soft drink market, what change does it need to take?
Companies like Coca-Cola and PepsiCo in demonstrating their commitment to working with different countries and r especting the cultural and natural environments of those societies.

WONG KIM MAY
ESHA CHOWDHURY
KHO XIAN WEI
3.1%
of all beverages consumed around the world are Coca-Cola products.
DO YOU KNOW?
Coke make so many different beverages that if you drank one per day, it would take up
9 years to try them all.
Coca-cola's $35.1 billion in revenue makes it the
84th largest economy in the world, just ahead of Costa Rica.
The Coca-cola brand is worth an estimated
$74 billion
: more than Budweiser, Pepsi, Starbucks and Redbull combined.
If every drop of Coke ever produced were put in 8-ounce bottles and laid end-to-end, they would reach the moon and back over
2000 times.
DO YOU KNOW
The red & white Coca-cola logo is recognized by
94% of the World's population.
There are 33 non-alcoholic brands that generate over $1 billion in revenue. Coca-cola owns a whopping
15 of them.
Around the world, the average person consumes a Coke product every four days.
Coca-cola spends more money on advertising than
Microsoft and Apple combined.
1. DO YOU KNOW?
2. HISTORY OF COCA-COLA
3. ASPECTS OF US CULTURE AND INDIAN CULTURE THAT HAVE BEEN CAUSES OF COKE'S DIFFICULTIES IN INDIA
4. COKE'S RESPONSE TO NEGATIVE PERCEPTIONS AMONG INDIANS OF COKE AND OTHER MNCS
5. WAYS TO OBTAIN MORE OF INDIA'S SOFT DRINK...

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