...Social analysis 6 2.5.4 Technological analysis 6 2.5.5 Environment analysis 6 2.5.6 Legal analysis 6 3. Market Plan 7 3.1 7P strategy 7 3.1.1 Product 7 3.1.2 Promotion 7 3.1.3 Price 7 3.1.4 Place 8 3.1.5 People 8 3.1.6 Process 8 3.1.7 Physical Environment 8 4. Market Feasibility (Ansoff’s Matrix applying) 9 4.1 Market Development (Opportunity) 9 4.2 Market Penetration 10 4.3 Diversity and Product development (threats) 10 Conclusion 11 Executive Summary The new product of Coco-Cola differs from the existing products diet coke. The opportunity of these products is it unique and sustainable market share. To different from both the existing products and competitors, the new product is low carioles and with diversity fruit flavour. The target market is the young and healthy generation. The diet coke already has the sustainable market with royal customers, so it is easy for this type of customers to accept the new product. The sparkling drinks takes the most percentage of the whole soft drink market in Coco-Cola Company’s report, so this may also attract the customers from other segmentation even from the competitors. Some people may care about the obesity and poor diet lifestyle in UK, so the new products may attracts new customers based on the concepts of the new product. For the product part, the new fruit diet Coca-Cola...
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...Coca Cola was one of the Leading brand during 1970’s, made to exit due to foreign policies. After re-entering a hiatus of 16 years, Coco Cola has reached to each and every corner of India. Being one of the largest beverage companies in India, Coca Cola is now available through length and breadth of India. An Introduction to Coca Cola India:- Coca cola is a well-known American beverage giant, which sells concentrated soft drink worldwide. The journey for Coca cola begins when Pharma Scientist John Pemberton first formulated Coco Cola recipe in 1886 in Columbus, Georgia. Later in 1889, Coca Cola formula and brand was sold to Asa Candler who then incorporated the company Coca Cola in 1892. Rest is a history as the world knows. Coca Cola is now currently offers more than 500 products over 200 countries. Coca Cola has first opened its bottling plant in New Delhi in 1950 and existed in the market till 1977. India was not the easiest place to conquer for Coca Cola during 1970’s. Domestic brands such as Limca, Thums up were dominating brands in India at that time. By the time Coca Cola exited Indian Market in 1977, it was one of the leading soft drink brand. In 1977, when Morarji desai led Janata Party came into power, new foreign trade act called Foreign Exchange Regulation Act (FERA) was implemented. Under this regulation act, foreign companies were made to dilute its equity stake to its Indian counterparts if they wish to remain in the country. However has refused to...
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...Gursharan Singh D052 School Of Business Management, NMIMS, Mumbai, India The project aims to decipher how effectively Coca Cola Company has leveraged consumer behaviour in India. We have considered the challenges that India poses for the marketing of globally produced FMCGs (fast moving consumer goods) followed by observation of how the marketing of Coca Cola has been tailored for the Indian context and on its relative successes. Cultural Factors: Culture is the fundamental determinant of a person’s wants and behaviour (Philip Kotler). India has always been known for its cultural diversity. With a variety of cultures in India, Coca Cola faced a challenge in how to target across the cultural lines. Initially, they made the mistake of focusing on the American way of life but they realized their mistake quickly and started researching the Indian market in detail. They found that the 3A’s of availability, affordability and acceptability needed to be employed. Also, affordability was the biggest driver for desirability. Culture: Coca Cola discovered that the values of kinship and togetherness were universal across all cultures in India. So they decided to market coke as a drink for family get-togethers and parties. To achieve this, Coca Cola came up with a marketing campaign that showed Aishwarya Rai solving a feud between her parents with a Coke singing “Pyar me kabhi kabhi aisa ho jata hai, saath me thanda ho settle ho jata hai…”. Recently, Coca Cola launched “Saath Khao Khushiyan...
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...talks about audits used for tracking social responsibility, strategies used to develop and implement CSR program. There is no clear definition of CSR, but according to European commission, “It is a process to embrace responsibilities for company actions and encourage them to follow in positive way through activities like environment, consumer, employees and communities. In CSR, Human resources management plays a unique role. To raise the performance of the company, CSR must be followed effectively. Human resource management plays unique role in CSR, as they are responsible for recruiting staff, training the staff, giving compensations, maintaining health & safety, and labor relations. So if company follows the above apparatus consciously, they can create a safe environment for employees, contribute money to society and community, and gain good reputation which lead to higher profits. To maintain the reputation, companies are developing, implementing, and submitting CSR report in order to maintain transparency with the public and shareholders to gain their trust. Some companies took CSR report as strategy to raise profits. For example, General Electric (GE) CEO Jeffrey Emmett said they will double their profit by developing product with green technology “We plan to make money doing it” (R.Wayne Mondy & SPHR, 2008). This strategy made companies perform better than other companies, according to research based on business ethics of 100 best corporate citizen list. The companies are...
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...Pepsi versus Coca Cola You Are an Investment Analyst Financial Accounting 577 Professor Bryan Womack Paul Fowler March 16, 2014 In our society today, there are so many ways that people can get their point across and even look into investing. This point can be convey in so many ways imagine. Also in our world today we can promote so many different things through social media sites, such as Face book, Twitter, and even Pintrest. Even with companies promoting we want to understand the financial aspect of a business as well. Through these social media sites small and large business are able to make things going viral. The word viral is so powerful that it can change the dynamics of an event. Viral is such a power key to the communication world that is can change things in a matter of seconds. The word viral has save lives and even causes wars. However, this word has a major relationship with social media and even marketing. Even through marketing and social media, one must look at the investment and the financial aspect of a company such as Pepsi or Coca-Cola. Without investment and the financial standing of a company there is no purpose for social media because a company would not stand. The purpose of this research is to analyze each company’s history product/service major customers. Major suppliers and provide leadership and provide a synopsis of each company. Evaluate the reasons Social Media Marketing has become...
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...marketing strategy. Also with Red Bull they have used no print, billboards, banner ads, or Super Bowl spots, and minimal television ads. Instead they focus on viral marketing based on word of mouth and a “seeding program” focused on getting Red Bull products into trendy shops, clubs, and bars (Kotler & Keller, 2012). Also with Red Bull they also went to bars to sell their product because they knew the people were open to try new drinks in a bar. When it comes down to the strength of Red Bull they have a lot of them. Some of them are that they can be found everywhere like bars and restaurants. Also they made the drink for everyone and different types of people. Red Bull users are party goers, students and so on. Red Bull had the idea to connect with the younger consumers and it has made the company very successful than some of their competitors. Red Bull is one of the most powerful global brands in the U.S. and probably nationwide. During the past 15 years, the drink Red Bull has been copied by more than100 competitors but such companies as Coco Cola and Anheuser- Busch have been unable to take market share away from Red Bull. As the company Red Bull grew they added three more additional products and they are Red Bull Sugar free, Red Bull Energy Shots and Red Bull Cola. So with Red Bull coming out with all of these different types that are basically competing with other companies and their product. With the company Coco Cola they are losing some of their business to Red Bull...
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...Competition in the Soft Drink Industry: Case Study of Coca-Cola, Pepsi, and Dr. Pepper Krisadee Rungsatcha MBA 500: Essentials of Business Management June 23, 2013 Larry Frazier Abstract The beverage industry nowadays is very competitive. Each brand pushes all strategies to be the number one in the market and try to win more consumers and achieve their goals. The main competitors in these industries are Coca-Cola Company, PepsiCo, Inc., and Dr. Pepper Snapple Group. Coca-Cola is the largest beverage company in this market and provides the most market share that PepsiCo, Inc. PepsiCo is the second leading company, and Dr. Pepper Snapple Group is the third leading company in soft drink beverage industry. This paper presents three main competitors and focuses on competitive strategies, market strategies, and overall strength of the companies. Also, it discusses a recommendation to improve the Coca-Cola Company’s competitive position. Company Summaries Coca-Cola Company. The Coca-Cola Company is the largest beverage company in the world. The Coca-Cola Company is the leader in the market of nonalcoholic beverages and owns market shares than 500 beverage brands, including sparkling drinks, juice drinks, ready to drink, teas, coffees, and energy drinks, such as vitamin water and Powerade. The Coca-Cola Company also owns the leading brands of the diet and light beverage market, such as Diet Coke and the top five soft drinks:...
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...the campaign in companies being able to make money at the same time contributing to a great cause. Sustainability is crucial for crucial for this cause marketing. Julia Cordua, the marketing VP, indicates that Boo and Bobby Shriver were keen on a long term event that would last five to ten years of making donations, Gap offered 100% of its profits but they refused since the companies involved in the market had to make profits to sustain their businesses. 2. Do you think a partnership with (Product) RED can improve Gap’s image? Is it a sign that they are making a commitment to corporate social responsibility or do you agree with critics who say their involvement is an attempt to split-shine the company’s image while continuing to do business as usual? Without a doubt, a partnership with (product) RED will improve Gap’s image. Consumers will associate...
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...Corporate Strategy Analysis MGT/230 April 30, 2015 Corporate Strategy Analysis All corporate system distinguishes the arrangement of organizations, markets, or commercial ventures in which the association struggles and the distribution of assets among those organizations. The four fundamental options when utilizing corporate technique as a part of the arranging capacity of administration are fixation, vertical joining, concentric enhancement, and, aggregate expansion. After reviewing the Destination CEO videos, in regards to Xerox, Coco-Cola, VF Corporation, and Southwest Airlines, the group talked about the different techniques utilized by each organization. Coco-Cola After 35 years as CEO of Coca-Cola, Neville Isdell retired from the company in 2001. In the process of leaving Coca-Cola, deals started to drop, high-turn-over rate turned into the standard, and low confidence weakened the organizations future. “The high profile and notoriously meddlesome Coca-Cola board, which drove out two lackluster management teams, pulled Isdell back” (n.d.). Isdell’s goal was to compete with a different contender like Pepsi. The company moved into the fast food and snacks industry. Moreover, Pepsi ventured into new businesses with Frito-Lay and Gatorade. The company purchased the brand Vitamin Water, which helped the company jump into the non-carbonated drink division. The company created “Coffee-flavored Coke Blak, and Enviga, a carbonated green tea, are the latest new...
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...Coca cola SWOT Swot Analysis of the Coca Cola Company Strengths The Coca Cola Company was found in 1886 in USA. It has been developed for over a hundred years. Its long history can really benefit its business since its brand name has been widely spread to the world. People over 200 countries can enjoy its products nowadays and more than 70% of income comes from outside the USA. The promotion strategy of the Coca Cola Company is excellent. Usually it employs the pop singers and movie stars to be its promoters. Thus wide ranges of people in different countries are being influenced to consume its products. Also, the Coco Cola Company creates lots of souvenirs for its customers. People who buy the drinks of the Company can also have the chances to obtain the souvenirs. Most of the souvenirs of Coca Cola are worth to be collected since the value of some of them may appreciate in the future. Moreover, the advertisements of Coca Cola are also appealing. The white bear of Coca Cola gives the customers a great impression of its Coke and innovative slogans are usually introduced. In 2000, the slogan is ¡§Coca Cola Enjoy¡¨. The taste of Coca Cola is unique and widely accepted by the customers. The company has a secret production formula of its Coke. Though many other competitors try to create a coke similar to that of the Coca Cola Company, all of them fail to provide the same taste of Coca Cola. So most of the consumers have a concept that only Coca Cola is the real coke in the...
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...INDUSTRY This Case analysis basically shows the emergence of bottled water industry, different strategies being taken by the main competitors (PepsiCo , coca-cola, Nestle ) and other sellers to sustain in market during period from 1998 to 2003. Till 1990 was a prestige product in US. Booming business with 38 billions gallons of annual sales in 2003 & 10% growth between 1998 and 2003 United states the world largest market(from 1998-2003 ..increased by 9%) Other in the top rank are western Europe and Mexico. In 2003- 2004 Asia and South America became the emerging markets . In 2004 became the second largest market in beverages in US. Controlled by a few food and beverage companies .Three giant competitors –Coca-cola, PepsiCo, Nestle.. REASONS FOR EMERGENCE Increased focus on fitness and health Safety concerns of municipal drinking water Convenience, purity and portability of bottled water Improved consumer awareness of need for proper hydration Chemical taste of tap water including chlorine and fluoride that was a great problem to US people. DISTRIBUTION AND SALE EASY AVAILABILITY DISTRIBUTION VARIED DEPENDING ON THE PRODUCER EASY DISTRIBUTION FOR COCA COLA AND PEPSI NEGOTIATED CONTRACT TRENDS Four dominant players were COCACOLA, DANONE, NESTLE AND PEPSICO PepsiCo and coca cola became global. Introduction of functional mineral water(very profitable innovation),PepsiCo was...
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...Assignment #5: Financial Management Coca-Cola Company vs. PepsiCo. Rodséy E. Smith Daniel Sersland BUS 508: The Business Enterprise December 9, 2010 Abstract In the late 1800’s two of today’s largest and most recognizable food and beverage companies, PepsiCo and Coca-Cola Company began their quest to dominate the industry. Even today after over a hundred and twenty years, PepsiCo and Coca-Cola Company continue their efforts to compete against each other in order to gain additional market share. The purpose of this paper is to explore the two competing companies from a financial perspective, rather than a product preference. The paper will draw from information given in the 2009 year-end financial report for each of the two companies. From this information, several financial ratios will be computed and an analysis will be given to determine which company is more financially profitable. After a financial analysis is made, the paper will conclude by presenting what non-financial criteria could be considered when choosing which company is the better investment options. Using the current ratio, discuss what conclusions can be made about each company’s ability to pay current liabilities. The current ratio is a popular financial calculating tool used by financial analysts to determine a company’s liquidity, also known as the company’s working capital position. The ratio is determined by deriving the proportion of current assets available to cover the current liabilities...
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...Comparison of Different Techniques Used By Cadbury and Coca Coal Strategies for growth | Cadbury | Organisation 2 (Look at what you done in P1) | Market penetration | Cadbury’s does their market penetration by identifying the different groups of people who may be interested in buying the different products that Cadbury’s offer. | Coca Cola does their marketing penetration by targeting new markets because of the non-alcoholic beverage market has a limited expansion therefore Coca Cola advertises its products by looking at different markets and penetrating them using the existing products. | Market development | Cadbury carries out its market development by introducing new products such as their afternoon snacks, Cadbury can’t try to tackle dietary issues because of the raw materials which is coco nut to make chocolate products. Cadbury needs its raw materials in order to retain its consumers. | Coca Cola carries market development by introducing new types of Coca-Cola in their market by catering the needs of the market such as dietary needs. Coca Cola has therefore introduced a new type of dietary cola that cater to different dietary requirements. Coca Cola has developed a new dietary soda called Coke Zero | Product Development | Cadbury carry out their product development, by developing new products for example new types of chocolate such as the Cadbury Dairy Milk Ritz and Lu chocolate, which they investing highly on through market research. This generated sales...
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...Test 1 [pic] Apple Inc. the most famous multinational corporation that designs consumer electronics, computer software, and personal computers in American. Their famous hardware products include Macintosh computers, the iPod, the iPhone and the iPad. These hardware products lead Apple Inc get success and control all the electronic products market. For example from 2007 the first iPhone was sold to now there are over 51 million iphone was sold which mean it control over 16.1% of the cell phone market. When the iPod began sale it pretty easy to sale over 1million iPads and this just take 28 day. Why the apple company can very easy to get success and how can they hold the market. We can from the Michael Porter's Five Forces Model five parts find out the answer. Michael Porter's Five Forces: 1. The bargaining power of suppliers (who can charge higher prices) 2. The bargaining power of customers (who may demand better quality at a lower price) 3. The threat of new entrants into the industry 4. The threat of substitute products or services 5. The rivalry amongst current competitors in the industry (which can lead to price wars, new product development and special offers) Firstly we need talk about the bargaining power of suppliers, for a company the supplier is a very important part because it decides the price and quality of every stuff. So whether the company can get lots of profit or not, it depends on the bargaining power of suppliers. Such as Apple one of the reason...
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...Corporate Strategies a. Coca-Cola b. Southwest Airlines c. VF Corporation d. Xerox III. Discussion Summary IV. Conclusion Corporate Strategy Analysis Discussion Summary The complete single solution to absolute success in businesses remains unknown in this new day of age, even with the high-speed movement of the present world. Obviously, there are particular obstacles that corporations need to undertake in order to achieve success, while, in unison, there is no simple solution that leads to success either. Therefore, each corporation primarily needs to take a particular action that benefits the outcome of their company in order for it thrive. This step is a measure for attaining pinnacles that are universal with all corporations; it is to have a strategy. Coca-Cola, Southwest Airlines, VF Corporation, and Xerox are four companies that applied corporate strategies to their business and with success, turned their business around for the better. Corporate Strategies Coca-Cola Neville Isdell was asked to come back from retirement to Coca-Cola in June of 2004 as CEO. Isdell was tasked to assist Coca-Cola with diversification so that they could remain competitive with Pepsi. The company purchased Glaceau, maker of Vitaminwater and added new non-carbonated drinks such as Envigo and Blak to their product line up. Coca-Cola is one of the most organized companies when it comes to vertical integration. Six years ago Coca-Cola created a supply...
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