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Cocoa Delights Review

In: Business and Management

Submitted By dipen777
Words 617
Pages 3
1. Executive Summary
1.1 Business Introduction

Cocoa Delights has been known to be a youngest gourmet chocolate manufacturers in early 21st century. Founded in 2000, cocoa delights has 15 stores chain in Melbourne, Australia in 2015. Product line includes Australian made highest quality chocolates with wide varieties.

1.2 Mission Statement

Cocoa Delights is committed to becoming the leader in the Australian market for premium quality chocolate and maintaining a company culture which fosters and encourages continuous improvement. Our mission is to provide Australian consumers with the highest quality chocolate on the market whilst maintaining the promise to trade fairly with both local and overseas suppliers, promoting sustainable behavior and reducing our ecological footprint.

1.2.1 Dimensions of Mission statements and purpose

By reviewing Marketing plan of December 2010, I received key marketing objectives to understand company’s mission purpose and vision. According to plan, a mission should:

1. To increase revenue by 6% yearly over the next three years.

2. To become the gourmet chocolate market leader within five years.

3. To become established as the national retailer of choice for chocolate connoisseurs within the next three years.

4. To increase our share of the dark chocolate market by 15% over the next three years.

5. Establish Cocoa Delights as Australia's most respected chocolate maker.

1.2.2 Strategic directions and targets for Cocoa Delights

According to Marketing Plan of December 2010, cocoa delights positioned itself in the market as an up-market provider of gourmet chocolates and chocolate products of European quality with enormous variety and choice.

Cocoa delights is planning to target inner city and suburban areas of Australian major cities.

2. Review of Cocoa Delights...

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