...Post-Conference Report MacVille’s Italian Mezzo Range of Espresso Launch Introduction The purpose of the conference held on 31st January 2015 at the Hilton Hotel Brisbane was to promote the Italian Mezzo Range of Espresso. MacVille had secured the rights to distribute in Australia and wanted to primarily secure sales leads of the espresso coffee machines as well as increase awareness of MacVille’s association with the specialist espresso coffee market. The conference was also aimed to build relationships between MacVille and its clients. The target market was owners and managers of retail coffee shops in Brisbane. This report serves to show how the conference was went and what future improvements can be made. What went well? The marketing and promoting of the event itself was very successful, as all 50 slots for attendees filled 4 months before the event was held. Out of the 50 attendees, 30 expressed interest in purchasing the coffee machines and five actually signed and purchased on the day. Attendees said they had thoroughly enjoyed the event and were glad to be introduced to such an exciting product. The budget was set at $25,000 and the aim was to break even on costs and this was also achieved. What didn’t go well? Prior to the conference beginning, there were a couple problems at the venue. The conference was short a table and seven chairs. It was discovered that there was no VGA cable at the lectern. Another issue was that the guest speaker slept in and was...
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...Nuova Simonelli, applicando i risultati di studi e ricerche condotti con l’apporto di diverse professionalità, è intervenuto per realizzare con Appia II una macchina ancora più ricca, con maggiori confort per il barista, ancora più essenziale e semplice nella manutenzione. Sobria ed innovativa, Appia II si distingue, oltre che per la proverbiale affidabilità, anche per lo stile moderno che la rende una macchina adatta ad ogni ambiente. EN Appia II builds on the success of the Appia. It is a machine with high productivity and high performance which confirms all the features appreciated by over a hundred thousand baristas around the world. The Nuova Simonelli team, applying the results of studies and research conducted with the support of various professionals, have created in Appia II an even richer machine, more comfortable for the barista, with even simpler maintenance. Simple and innovative, Appia II stands out, for proven reliability and even for the modern style that makes it the ideal machine for any room. AppIA II, eIne erfolgsgArAntIe DE Appia II entstand nach dem Erfolg von Appia, einer Maschine mit hoher Produktion und besten Leistungen. Sie bietet die gleichen Merkmale und Funktionen, die von über hunderttausend Baristas in aller Welt geschätzt wurden. Auf der Grundlage von Studien und Forschungen und mit dem Beitrag von unterschiedlichen Berufsprofilen hat das Team Nuova Simonelli mit Appia II eine Maschine geschaffen, die noch reicher ist, dem Barista noch mehr Komfort...
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...JASMINE HUGHEE ______________________________ 195 Robertsville RD, Garnett, SC 29922 Cell: (803)598-9203 JHUGHEE@YAHOO.com SUMMARY Jasmine Hughee is seeking a work environment that will challenge her while allowing her to contribute to her growth and success. She is an adaptable Warehouse Associate with diverse experience in inventory, shipping, sales, machine operation, stocking, security protection and assembling areas. Quickly learns new tasks and works well in team environment or solo. She is a diligent professional with a solid work ethic and flexible schedule. HIGHLIGHTS *Stocking *Independent *Hard Working *Machine Operator *Sales *Organized *Shipping/Receiving Work Experience DBA Right at Home Rah Staffing - Bluffton, SC June 13 2015 - July 20 2015 Home Care Taker Wash Patients Travel to Patients homes ...
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...damaged, particularly San Miguel Corporation’s refrigerators and appliances, it is our duty and core responsibility to fix and repair their machineries as the main service of our company. It is our goal deliver and repairs the appliances on time with the excellent quality much better than before. We’ve already accomplished repairing appliances such as refrigerators, air conditioners, coffee makers, brewery machines and the like. We have also clients from different companies but San Miguel Corporation is our main priority. First, the secretary of the company receives a call from the client to have his machine repaired. The client is given a job order when the order is received and is pending to be done. The company receives the machines to be repaired and when the machines get to the company. The staff analyzes what repair should be done. After analyzing the staff figures out the problems and they will repair the machine. After the machine was repaired they will transfer it and recheck the machine if it is properly repaired. The machine is ready for packing and the client can now get the machine. The mechanisms that support the process are the people behind it who make the process on how to achieve the core goal of the company for the repair process. Right now, we are trying to develop more and new much more efficient ways on how to get more clients and achieve more tools and repair process staff to further expand the growth of our...
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...rejuvenate the subsidiary’s financial fortunes by developing a new strategy. The Nespresso product was a system, which allowed the consumer to produce a fresh cup of espresso coffee at home. Though simple in appearance and use, it took Nestle more than ten years to develop it. The system consisted of two parts: a coffee capsule and a machine. The coffee capsule was hermetically sealed in aluminum and contained 5g of roast and ground coffee. The machine consisted of four parts-a handle, a water container, a pump and an electrical heating system. These four parts were cast into a body and formed the machine. The use of the Nespresso system was straightforward. The coffee capsule was placed in the handle which was then inserted into the machine. The act of inserting the handle into the machine pierced the coffee capsule at the top. At the press of a button, pressurized, streamed water was passed through the capsule. The result was a creamy, foamy and high-quality cup of espresso coffee, The new product was introduced in 1986. The original strategy adopted by Nestle was to set up a joint venture with a Swiss-based distributor called Sobal to sell the new product. This joint venture (named Sobal-Nespresso) was supposed to purchase the machines from another Swiss Company (called Turmix), the coffee capsules from Nestle and then distribute and sell everything as a system-one product, one price. Offices and restaurants were targeted as the customers and a separate unit...
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...Nespresso coffee shop Salalah Name: __________________________ ID: ______________________________ Table of Contents Executive summary 2 Company Summary 3 Product/ Services Summary 5 Strategies – Marketing & Sales 7 Management Summary 8 Organizational Chart 9 Financial Statements 10 Balance sheet 12 Feasibility Business Idea and its suitability to Oman 12 Conclusion 13 Executive summary Nespresso coffee shop is a coffee shop that is located in Salalah exactly in the Alsaada north . That is a complete list of moderately priced "comfort" food influenced by Arab cooking traditions but on the basis of time-honored recipes from around the world. Section of the cafe and Nespresso coffee shop features a cafe with candy bar, and magazines, and space for live performers. This shop is basically the franchise that was introduced by the Nespresso the international brand of Coffee. This Coffee shop was not till now available in Salalah Oman. So, the opening of Salalah branch will provide a unique taste of coffee of an international brand. This business plan offers financial institutions an opportunity to review our vision and strategic focus. It also provides a step-by-step plan for the business start-up, establishing favorable sales numbers, gross margin, and profitability. This plan includes chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan. Company Summary The "Nespresso...
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...Introduction : Launched 30 years ago, Nespresso is a subsidiary of Nestlé and one of the world’s leader on the coffee market. The brand became famous through its coffee makers working with pods, it is also Nespresso who opened the coffee pod segment as it was the first company to launch coffee makers working with pods. Nespresso wanted to innovate by creating the “Nespresso experience”. In this case, we will analyze the company and its strategies through the SWOT. SWOT analysis Internal diagnosis STRENGTHS A high visibility internationally: Nespresso, is part of Nestlé, which is one of the worldwide leader concerning consumer goods products: the turnover represents 58 billion euros, the company employs 250 000 people in 85 countries. So, Nespresso takes benefit from the visibility and the financial power of Nestlé. It enables Nespresso to have a better access to R&D and communication skills. Being part of the Nestlé Group helped Nespresso to become the European leader in the production of espresso machines. A high focus on the clients: One of the key factor of the success of Nespresso, it is that their strategy is based on their relationship with their clients. They listen carefully to the consumer needs and demands in order to promote fidelity within their clients. Excellence and high quality products are part of their strategy. Hence, the products have some particularity in order to enhance the unique aspect of Nespresso: - Very high quality products and a large range or...
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...War II, Australians have developed a taste for coffee that many of the European migrants that moved to Australia brought with them. Starbucks first began in 1971 its main goal was to offer a coffee experience that no other coffee shop has done before. As stated in the case study, Starbucks emphasis on customer service included eye contact and greeting each customer within 5 seconds, cleaning tables promptly and remembering the names of regular customers. Starbucks was to reinvent the sense of romance atmosphere sophistication and sense of community and also create a ‘third place’ in people’s lives. This ‘third place’ would be somewhere between home and work where they could sit and relax and have a coffee. Unlike America, Australia already had a thriving coffee industry when Starbucks entered into Australia in 2000. It is fair to describe Australia’s coffee culture and industry as a mature and sophisticated market, and as stated in the case study, getting a morning cup of coffee from a Café was already a ritual for many a Australian consumers. Australia’s overall market is worth well over $3 billion dollars, $1.8 billion of this relates to the coffee retailing market. In Australia every year over one billion cups of coffee are consumed in cafes, restaurants and other outlets nation wide. Summary There are a number of different coffee brands in Australia and there are over 1400 cafes and restaurants serving a variety coffee types. Australia generated $9.7 billion in income...
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...Purpose The purpose of the conference is to promote the Mezzo range of imported Italian espresso. The target market for the conference is the local owners and managers of retail coffee shops. This conference will primarily secure sales leads of espresso coffee market and build relationships between MacVille and its clients. The conference will be a one day formal event and will culminate with a dinner and it requires registration. It will have a coffee tasting and coffee machine demonstration. Attendees will have the opportunity to meet and mingle with other business owners. Type The conference will be a one day formal event and will culminate with a dinner and it requires registration. It will have a coffee tasting and coffee machine demonstration. It will be in a participated format. Attendees will actually see and learn about the product and give them information to maximise their businesses. Benefits Attendees will gain knowledge and training about Mezzo range of imported Italian espresso machine. It will secure sales leads of Mezzo and increase awareness about MacVille espresso coffee market and builds relationships between MacVille and its clients. When, Where and Who Conference will be held in Toowoomba on February 2016. We will research for a good location as well as a good date so it will not clash with other events locally and school holidays are over by then. We are hoping to attract local business owners, retailers and managers. Resources...
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...brightly colored compact coffee and cappuccino machines contain significant ease in use while maintaining credibility and dependability. Our new product will allow our target consumers to have a more enjoyable experience whether they drink coffee in the morning as they get ready for the day or as they relax and decompress in the evening. The subsequent marketing plan for our new product will ensure that Company G will reach full profit potential and create a larger consumer loyalty base. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Product Description and Classification Our new product line of brightly colored compact coffee and cappuccino machines contain significant ease in use while maintaining credibility and dependability. This coffee and cappuccino machine includes extras, such as convenient digital settings for a nightlight, clock and timer, a refrigerated milk and creamer dispenser that can be set up to four personal tastes, as well as the capability of brewing coffee and cappuccino simultaneously. Our coffee/cappuccino machines come in five colors, brushed bronze, pewter grey, onyx black, retro copper and antique white. Consumer Product Classification Within the three way consumer classification model our company’s new commodity falls in the parameters of the shopping goods category. Our coffee and cappuccino machine will be purchased intermittently...
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...NAME/WEBSITE/INDUSTRY Green Mountain Coffee Roasters, Keurig Coffee/ www.gmcr.com, www.keurig.com / Specialty Coffee-Coffee Makers BACKGROUND/HISTORY Green Mountain Coffee Roasters, Inc. is a leader in specialty coffee and coffee makers, is highly recognized for its award winning coffees, environmentally and socially responsible business practices, and innovative brewing technologies. Green Mountain Coffee Roasters was founded in 1981 by Bob Stiller in Waitsfield, Vermont. In 1993 GMCR goes public and stock opens at $10. In 2006 GMCR acquires Keurig Incorporated, a single cup brewing system for coffees, teas, hot chocolate and apple cider. Green Mountain Coffee Roasters has teamed up with some of the strongest beverage companies and have acquired and merged with several specialty brands such as, Starbucks and Dunkin Donuts. They have also have Keurig licensing the patents for creating the single-serving unit called a “K-cup.” In 2007 Larry Blanford took the position of CEO and President of GMCR while Bob Still remains as Chairman of the Board. 2012 Brain Kelley joined GMCR and was named President and CEO and still holds that position today (www.gmcr.com). Michelle Stacey is currently the president of Keurig Inc. As of December 28, 2013 GMCR net sales were $1,386,670 and their gross profit was $464,047(http://finance.yahoo.com). SWOT ANALYSIS Strengths: * Strong brand name. * Unique and large variety of products in the coffee market. * Environmentally conscience...
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...Case Note – Starbucks: A Story of Growth 1. What was the coffee industry like in the US when Starbucks was first introduced? (Use Porters forces to analyze) • Most American coffee drinkers drank home-brewed coffee, ordered at restaurants, bought from convenience stores or gas stations • In San Francisco and New York, local coffeehouses and coffee rosters had recently been established such as Peet’s • By 1982, Starbucks only sold beans and supplies for brewing coffee at home, but not prepared beverages • America lacked the places that offering high-quality coffee for conversation and socializing • Starbucks was acquired including its retail outlets, coffee roasting facilities, and wholesale operation • Starbucks coffee was different from the coffee most Americans were used to consuming • More expensive, and taste differently from typical American coffee • Wealthy and highly educated professional workers, the new American elite, the “bobos” who used consumption as a way to distinguish themselves from the less enlightened masses 2. During Starbucks period of rapid store expansion, what strategic changes facilitated growth? What was gained—or given up—as a result of each change? Two initiatives • Selling Starbucks products through mass distribution channels o Brought Frappuccino coffee drink to market through a joint venture with Pepsi-Cola North America Helped by Pepsi’s expertise in managing store supply and demand Starbucks retained control over the development...
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...constructed on the concept of coffee brewing systems, and their focus was to serve high quality, fresh coffee. Keurig's groundbreaking single cup brewing system, presented in 1998, allows people to brew the perfect cup of gourmet coffee in less than a minute, without having to grind beans, measure coffee, handle filters or clean up (The Keurig Story, 2013). In 2002, Green Mountain Coffee Roaster Inc., a Vermont company, paid $14.4 million for 41 percent of Keurig. Four years later, it purchased the remainder of Keurig, selling the brewers at a sensible price and creating money on the K-Cups, which only worked with Keurig machines (Purpose, Mission & Values, 2013) Green Mountain’s vales, which can be found on their website, are; We Partner for Mutual Success, We Innovate with Passion, We Play to Win and We Brew a Better World. In 2008, Keurig made it to the Forbes ‘200 Best Small Companies’ list, but 2011 was the pioneer year. From January to September, sales rose over three hundred percent. This was due to their K-cup agreements with Starbucks and Dunkin Donuts (Badenhausen & Settimi, 2011). Today, the corporation is a leader in specialty coffee and coffee makers, and is known for its award-winning coffees, innovative Keurig Single Cup brewing technology, and publicly respectable business practices. Green Mountain supports local and global communities by “off-setting one hundred percent of its greenhouse gas emissions, investing in sustainably grown coffee and donation at least five...
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...Coffee Blast People across the globe have a taste for the coffee. The trends and consumption of coffee depends on how much and how often the coffee product is needed or chosen by the consumer. The factors that influence the consumer decisions are enjoyment and price. The consumer factors can set precedent for product production. These factors are identified as economic consumption patterns. Economists identify these results and plug them into the supply of products and services, and the demand for those products and services. Recent consumption patterns and lifestyles have given the coffee market a big boost as reviewed in the article written by Karen Fernau. The article was titled “Coffee Grinds Fuel for the Nation –Gourmet brews new gadgets jolt sales for $30billion dollar industry”, which identifies the gourmet specialty coffee vs. standard coffee, Coffee consumer profiles, and new in home coffee machines which all add to the growing coffee consumption. Economic Utility Coffee has a stable and growing economic utility. There is a larger awareness of what types of coffee are out there which increases the drive for an individual to seek out that specific taste. The article identified coffee as a, “foodie fixation, an affordable luxury, a boost of disease-fighting antioxidants, a versatile ingredient, an intoxicating aroma and a beverage that brings people together.” Fernau, K. (2013). All of this has led to the variation in avid coffee seekers looking...
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...your assumptions. See the frame used to analyze the case in Exhibit 1, the forecast in Exhibit 2, a breakdown of costs calculations in Exhibit 3, a breakdown of “Equipment & Fixture” costs and time allocation of all fixed costs in Exhibit 4. ASSUMPTIONS MADE (refer to the framework shown in exhibit 1 to identify each element: Price, Quantity, Fixed costs, Variable costs): General Assumptions: I assumed the cafè to stay opened 50 weeks, 350 days per year. Price: All data available from the case. No assumptions needed. Quantity: 200-300 drinks per day, assumed 250 Assumed 1 drink per customer, so 250 customers per day 50% of customers purchasing a baked good, so 125 baked goods per day 10% of customers purchasing a bag of coffee, so 25 bags of coffee per day Fixed Costs: Assumptions on useful life of fixed assets and on allocation periods are reported in exhibit 4. The useful life of fixed assets and equipment has been estimated by research and personal experience. I assumed legal fees, permits etc. to be renewed every 10 years, the property to be improved and maintained every 10 years, the roaster installation cost to be allocated over time coherently to its assumed useful life of 5 years. Variable Costs: All data available from the case. No assumption needed. [216 words] 2) Comment on the key assumptions that drive the results of your forecast. Are the assumptions realistic? How sensitive are the results to the key assumptions? How much would the results change...
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