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Coke

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Global Wine Wars
Global Wine Wars case study is about the background, production and how New World Wine producing nations overtook Old World Wine producing nations.

SWOT analysis of US Wine Market from point of view of the Australian Wine Industry.
SWOT ANALYSIS
Strengths:
* Wine-in-a-box package, which helped reduce the box sizes and weights that reduced shipping prices. * Wide and Less expensive lands. * Control drip irrigation allowed expansion into marginal land and usage of mechanical harvesters and mechanical pruners reduced labor costs. * Night harvesting to maximize grape sugars, innovative trellis systems permitted wines to be planted at twice density with sunny Australian climate helped farmers freed from many stresses. * Replace cork stoppers with screw caps helped delicate white wines from spoiling. * Cost advantage to drive prices lower and a consistent supply of strong brands at a good price/quality ratio. * Most of Strategy goals had been achieved almost 20 years ahead of schedule. * Built trust in its products and leveraged its trusted brand name by creating
Weaknesses:
* Over production led to reduce in prices in all export markets. * Droughts led to major cost increases for water and also global energy prices were soaring, thereby increasing production costs. * Price and image problems in US market.
Opportunities:
* Import of Australian wines into US market. * Buyers not knowing what to purchase after entering the store. * Demand for quality wine increased. * Generation Y embracing wine and also choosing imported wines much more than Generation X and as much as Baby Boomers. * Entering middle segment wine, preferred mostly in USA. * Similar rated Australian wines were sold at $20 while Californian wines at $55.
Threats:
* American entries took top honors in both red

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