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Coke

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Submitted By kaushikpichumani
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International Operations Management Of Coca Cola Business
Essay
The soft drink industry in India has two major players, Pepsi and Coke. Besides these there are some local players at different market, operating with different market share. But they are not a big threat to the market share of either Pepsi or Coke. However as of now the two big names in cola industry are only two top U.S. players Pepsi and Coke and the fight for acquiring the market is always going between these two players and the Cola industry has along seen a COLD WAR between these two players to acquire the market share. That means one company gains at the cost of the other.
One of the main characteristics of the Cola industry is the absence of loyalty and it is consumed mainly on impulse. The CSD (Carbonated Soft Drinks) industry mainly Coca cola has channel through which it reaches the end consumer.
They are Production --- Plant Warehouse --- Depot Warehouse --- Distribution Warehouse --- Retail
Stock --- Retail Shelf --- Consumer
The main reasons behind its business growth and business success are the quality product that they sale to their consumers. So, quality remains key priority for the success of the soft drink industry.
Hence, Operation management is very important function of organization and quality management is key aspect of it.
The report in hand is the assessment of international operations management of Coca-Cola. The report is structured essentially into five parts. In the first part, quality management portion of CocaCola's is assessed with the help of Fishbone Diagram. In the second part, design review (product design)of Coca-Cola is assessed with the help of fault tree analysis (FTA). In the third part, Total
Quality Management (TQM) of Coca-Cola is assessed with the help of Quality Management
System(QMS). In the fourth part inventory management of Coca-Cola...

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