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Coke's Polar Bears

In: Social Issues

Submitted By lkzambon
Words 461
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Coke’s Polar Bears Coca Cola’s polar bear has been around for quite a long time, being introduced in a paper ad in France, 1922. The polar bear is a well-known symbol for Coke even though they portray the animal much different than it lives in the wild. It’s a symbol because an animated polar bear wouldn’t mean much to someone outside of our culture, but Coke has ingrained in our culture that it aligns with them. We created our infographic to display the benefits that both Coca Cola and the polar bears receive. Coke has done some great things for the polar bears but much more can be done. The polar bears have receive almost $2 million in support from the World Wildlife Fund (WWF). There has been a substantial reduction in deaths of polar bears from trying to uphold a section in the high Artic that the ice will last the longest. Certain surrounding tribes have also slowed down or even completely stopped killing polar bears. Coke has also alerted the public and since they are becoming aware they want to help. I added the picture of the three cubs laying on top of their mother to allude that the polar bears are happy and in stable conditions. Coke has garnered much public appeal since starting the campaign. They teamed up with WWF in 2011 and since then they have accomplished in reducing carbon emissions by 8.5%. The benefits they receive are substantial. The more people they bring onto the product, in turn their profits will increase profoundly. Even though coke has provided $2 million in their efforts to help save polar bears, it is such a miniscule number in comparison to their net income which was $2.6 billion midway through 2014. The picture of the polar bear covering his eyes was added because to me it is a sign in which polar bears are frightened that their world in collapsing before them in light of global warming. Meaning is arbitrary in which any person could have a completely different opinion in whatever a sign means. The blue color on the background can also be considered a metonym for the artic being an icy and watery place. I believe Coca Cola is doing a great thing for the polar bears and it the coming years I am fairly certain they will continue to make a difference. They profit heavily off of the marketing campaign and in theory, Coke could be doing a lot more in providing monetary funds to WWF. We still should be grateful because without Coke, they would have $2 million less in efforts to save the polar bears.

http://www.coca-colacompany.com/our-company/coke-raises-over-2-million-to-save-polar-bears

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