...SWOT Analysis 35 Strengths 35 Weaknesses 37 Opportunities 38 Threats 39 Marketing Goals and Objectives 40 Goals 40 Objectives 40 Marketing Strategies 41 Target market 41 Value Proposition 42 Positioning Statement 42 Issues Analysis 43 Action Plans 45 Valpak Savings Coupons 45 Free Smoothie Sample at Gasparilla Distance Classic Race Expo 46 Customer Loyalty Card 47 University of South Florida Freshman Orientation Promotion 48 Tuesday Free Kids Giveaway 49 Dog Yappy Hour 50 Student Study Break promotion 51 Clear Channel Outdoor Digital Billboard 52 Senior Citizen Afternoon Happy Hour 53 Monthly Customer Drawing 54 Marketing Budget 55 What We Learned 56 Product Statement Award-winning Cold Stone Creamery has been serving up superior ice cream, cakes, cup cakes and...
Words: 16385 - Pages: 66
...Jock Sommese Business 102 02/18/2012 Report by Rushil Gupta Entrepreneurship: Cold Stone Creamery was founded by Donald and Susan Sutherland in an effort to make perfect ice cream that was neither soft serve nor hard packed. What makes them stand out compared to many other ice cream stores is that all their stores make ice cream fresh daily in the store. The company was founded in 1988 and had its first store in Tempe, Arizona (which is still operating), they also moved there headquarters to Scottsdale, Arizona from Tempe, Arizona in 1997. Their name Cold Stone Creamery comes from a granite stone used to mix add–on like cookies, m&m’s, sprinkles, chocolate… into ice cream. The store main ingredient is ice cream with additional add-on offered to customized it specially for the customers, but over the years they have added ice cream cakes, smoothies…. Its first franchise store was opened in Tuscan in 1995 and now they 1400 franchise in operation today. Cold Stone creamery doesn’t only operate in the US but rather across the world like Taiwan, Japan, China, United Emirates, and Denmark …. Cold Stone merged with Kahala Corp in 2007 to become Kahaka-Cold Stone, which has thirteen brands. Originally the CEO of the new company was the original CEO of Cold Stone but after several months he left the company and previous CEO of Kahala Corp became the new CEO of Kahaka-Cold Stone. Cold Stone has performed pretty well as a franchise but they have started to Co-brand to expand in...
Words: 2036 - Pages: 9
...Jock Sommese Business 102 02/18/2012 Report by Rushil Gupta Entrepreneurship: Cold Stone Creamery was founded by Donald and Susan Sutherland in an effort to make perfect ice cream that was neither soft serve nor hard packed. What makes them stand out compared to many other ice cream stores is that all their stores make ice cream fresh daily in the store. The company was founded in 1988 and had its first store in Tempe, Arizona (which is still operating), they also moved there headquarters to Scottsdale, Arizona from Tempe, Arizona in 1997. Their name Cold Stone Creamery comes from a granite stone used to mix add–on like cookies, m&m’s, sprinkles, chocolate… into ice cream. The store main ingredient is ice cream with additional add-on offered to customized it specially for the customers, but over the years they have added ice cream cakes, smoothies…. Its first franchise store was opened in Tuscan in 1995 and now they 1400 franchise in operation today. Cold Stone creamery doesn’t only operate in the US but rather across the world like Taiwan, Japan, China, United Emirates, and Denmark …. Cold Stone merged with Kahala Corp in 2007 to become Kahaka-Cold Stone, which has thirteen brands. Originally the CEO of the new company was the original CEO of Cold Stone but after several months he left the company and previous CEO of Kahala Corp became the new CEO of Kahaka-Cold Stone. Cold Stone has performed pretty well as a franchise but they have started to Co-brand to expand in...
Words: 2036 - Pages: 9
...somewhere to stay. It’s hard for Link in London, but one night he meets this guy, who is homeless too. His name is Ginger and when he’s a kind person, and so is Link, so a strong friendship is developed here. Ginger has been a dosser in several months, so he has experience. Link learns how to be a dosser so those two homeless guys, sticks together. The army-guy Shelter also lives in London, and got a special perspective on how the rules are. He decides to killing homeless people like Link and Ginger. He leads the homeless people into a trap in his home and killing them one by one. In an accident Shelter, Ginger and Link’s fate intertwined and it results that Shelter choose them as his main-targets. After some time as a homeless, living on cold floor and dosing, Link finally learns how it is to be a dosser. He’s getting more experience and understanding that people won’t help you… you have to stand on your own. But unfortunately on day, Ginger mysteriously disappearing, which results that Link suspecting Ginger has leaved Link and go off with his other friends. This is the part where Link taking a development and telling himself that from now on,...
Words: 613 - Pages: 3
...3 STUDENTS FROM THE SAME SECTION (WITH SAME CONTENT EXPECTATIONS) CASE 1: Cold Stone Transforms the Ice Cream Social with Facebook By Casey Hibbard (Published November 22, 2010) (Full length article available at http://www.socialmediaexaminer.com/cold-stone-transforms-the-ice-cream-social-with-faceb ook/) Ice cream has always been social. But Cold Stone Creamery has found a way to make it even more so—with Facebook. Today, Cold Stone continues to innovate outside the kitchen, recently releasing what may be the first eGift feature on Facebook, and running contests that get thousands engaged even more deeply with the brand. The payoff goes well beyond greater customer engagement; Cold Stone’s promotions add to the bottom line by moving people from their computers to physical stores. In July 2010, Cold Stone made eGifting more tangible. Now you can send Facebook friends a code for an actual ice cream creation eGift, ranging from $5 to $7, right from the Cold Stone Facebook fan page for delivery via Facebook or email. Like a gift certificate, recipients can instantly redeem the gift at any of the retailer’s American locations by showing a printout or the code on their mobile phones. For a viral effect, the eGift shows up in the recipient’s News Feed on Facebook, so all friends can see it. One of the first brands to enable eGift Social, created by First Data Corporation, Cold Stone links its social media presence directly with sales. “The strategy, and really...
Words: 2150 - Pages: 9
...E d g a r A l l a n P o e p The Cask of Amontillado foRTunaTo had huRT me a thousand times and I had suffered quietly. But then I learned that he had laughed at my proud name, Montresor, the name of an old and honored family. I promised myself that I would make him pay for this — that I would have revenge. You must not suppose, however, that I spoke of this to anyone. I would make him pay, yes; but I would act only with the greatest care. I must not suffer as a result of taking my revenge. A wrong is not made right in that manner. And also the wrong would not be made right unless Fortunato knew that he was paying and knew who was forcing him to pay. I gave Fortunato no cause to doubt me. I continued to smile in his face, and he did not understand that I was now smiling at the thought of what I planned for him, at the thought of my revenge. Fortunato was a strong man, a man to be feared. But he had one great weakness: he liked to drink good wine, and indeed he drank much of it. So he knew a lot about fine wines, and proudly believed that he was a trained judge of them. I, too, knew old wines well, and 68 E d g a r A l l a n P o e : S t o r y t e l l e r I bought the best I could find. And wine, I thought, wine would give me my revenge! It was almost dark, one evening in the spring, when I met Fortunato in the street, alone. He spoke to me more warmly than was usual, for already he had drunk more wine than was good for him. I acted pleased to see...
Words: 1560 - Pages: 7
...E d g a r A l l a n P o e p The Cask of Amontillado foRTunaTo had huRT me a thousand times and I had suffered quietly. But then I learned that he had laughed at my proud name, Montresor, the name of an old and honored family. I promised myself that I would make him pay for this — that I would have revenge. You must not suppose, however, that I spoke of this to anyone. I would make him pay, yes; but I would act only with the greatest care. I must not suffer as a result of taking my revenge. A wrong is not made right in that manner. And also the wrong would not be made right unless Fortunato knew that he was paying and knew who was forcing him to pay. I gave Fortunato no cause to doubt me. I continued to smile in his face, and he did not understand that I was now smiling at the thought of what I planned for him, at the thought of my revenge. Fortunato was a strong man, a man to be feared. But he had one great weakness: he liked to drink good wine, and indeed he drank much of it. So he knew a lot about fine wines, and proudly believed that he was a trained judge of them. I, too, knew old wines well, and 68 E d g a r A l l a n P o e : S t o r y t e l l e r I bought the best I could find. And wine, I thought, wine would give me my revenge! It was almost dark, one evening in the spring, when I met Fortunato in the street, alone. He spoke to me more warmly than was usual, for already he had drunk more wine than was good for him. I acted pleased to see...
Words: 1560 - Pages: 7
...the glass, stumbles forward…” The narrator therefor has an omniscient point of view, and knows everything about the main character, Ellie. Characters: In the story we have the main character, Ellie, her friend Toby (who we do not meet, but hear about) and the mother (we do not meet her either). Ellie: The main character, Ellie, is 19 years old: She is only nineteen […], and lives in London: […] this part of London. She is a very unhealthy and sloppy teenager. She has smoked a lot of pot, which her health condition clearly shows: The air is cold, makes her gasp, cold and hurting on her ragged lungs. She a type of person who postpones many of her things: She’s got to get this essay in. […] They won’t close till sixish. It will all be fine. Ellie is a complex character because a part of her develops and she becomes more grown up. At first she has a very difficult relationship with her mother, but after seeing a little stone, she suddenly realizes that she has not been fair to her. The setting (FOCUS) The setting in the story is very dark. It is described with many negative words and you really get the feeling, that the environment Ellie lives in is not healthy and safe: “It tastes chemical” “It is warm under the duvet though, and meaty smelling.” Page 3 line 44: Crosses Tottenham Court Road, over to the big UCL quad. Page 3 line 59: At Russell Square she stops […] Page 4 line 93: She turns...
Words: 1131 - Pages: 5
...1 Samuel 007:012 Samuel then took a stone and placed it between Mizpah and Jeshanah and named it Ebenezer (meaning, "the Stone of Help"), for he said, "The Lord has certainly helped us!" 1 Samuel 7:12 The church has many markers to show God''s goodness Have you ever received an award? Was the award a special plaque or a trophy? Perhaps it was a certificate or some other token of recognition. The purpose of an award is to recognize and to praise persons or groups that have made noteworthy accomplishments and contributions. They generally contain the name of the honoree, a description of the deed accomplished, a date, and the name of the presenters. Recognition of some accomplishments may get bigger than a mere plaque or certificate. Statues, busts and memorials are erected around the world to note the lifetime contributions of those who distinguished themselves in the course of time or to note the site of an historic event. Whether a small certificate or a towering obelisk, awards have a way of recognizing and marking important moments in time. Tributes usually follow a significant accomplishment. Often those receiving the tribute feel undeserving and are puzzled at the praise they receive from others. We know how to recognize people for their accomplishments, but how do we recognize God when he has helped us? That was the question that puzzled David in Psalm 116:12 when he asked "What shall I render unto the LORD for all his benefits toward me?" David concluded that...
Words: 2312 - Pages: 10
...Copyright Conventions. Published in the United States by Alfred A. Knopf, an imprint of Random House Children’s Books, a division of Random House, Inc., New York, and simultaneously in Canada by Random House of Canada Limited, Toronto. Distributed by Random House, Inc., New York. Originally published, in different form, by Paolini International, LLC in 2002. Copyright © 2002 by Christopher Paolini. KNOPF, BORZOI BOOKS, and the colophon are registered trademarks of Random House, Inc. www.randomhouse.com/teens LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA Paolini, Christopher. Eragon / Christopher Paolini. p. cm. — (Inheritance ; bk. 1) SUMMARY: In Alagaësia, a fifteen-year-old boy of unknown lineage called Eragon finds a mysterious stone that weaves his life into an intricate tapestry of destiny, magic, and power, peopled with dragons, elves, and monsters. eISBN 0-375-89036-X [1. Fantasy. 2. Dragons—Fiction.] I. Title. PZ7.P19535Er 2003 [Fic]—dc21 2003047481 SAPHIRA’S EYE (From the original Front Cover done by the author) This book is dedicated to my mom, for showing me the magic in the world; to my dad, for revealing the man behind the curtain. And also to my sister, Angela, for helping when I’m blue. TABLE OF CONTENTS .........................................................................................................................5 SAPHIRA’S EYE............................................................................................5 (From the original...
Words: 163497 - Pages: 654
...Is Pro Wrestling fake or real? EN1320 Comp1 Research Paper IIT-Tech As long time avid fan of pro wrestling I always get ask is pro wrestling is fake? Sure pro wrestling is a male oriented soap opera, that storylines and matches do have predetermined outcome. Predetermined meaning the refs, wrestlers and bookers know who is going to win or lose a match before the actual match starts. Yes the hazards can be real inside the squared circle because if a wrestler receives or takes a “bump” the wrong way. It could be a career ending injury that wrestler might not even wrestle again. That being said every pro wrestler trains day in and day out to insure nobody gets hurt in the squared circle. For the untrained eye or people who don’t follow wrestling do not factor that in. Now the question that is always topic of debate about pro wrestling is it a sport or entertainment? Pro wrestling is part entertainment part sport because Greco Roman wrestling style it uses. The moves preformed like headlocks, suplexs and slams come from the Greco Roman wrestling style. Pro wrestling uses “Gimmicks” meaning the persona, usually artificially created; one has in order to draw fan interest. Here is where the entertainment comes into play for pro wrestling. Without the entertainment aspect of it, pro wrestling would boring, stale and not really fun to watch. Who wouldn’t want to watch a guy named “Dude Love” an overweight guy wearing tie dye, sunglasses and talking like a throwback 1960's hippie...
Words: 1353 - Pages: 6
...Afghanistan’s Marble Industry Critical Success Factors 2012 Online MBA Study Report By: Mohammad Aman Nawabi Navid Miakhel Mohammad Aziz Taher Elyas Ghiasi Contents Introduction ...................................................................................................................................................... 3 Literature review .............................................................................................................................................. 4 Methodology .................................................................................................................................................... 4 Marble in Afghanistan ...................................................................................................................................... 4 Production Process ........................................................................................................................................... 8 Marble & Onyx Production Process .............................................................................................................. 8 Cutting to Pieces ....................................................................................................................................... 8 Shape Cutting............................................................................................................................................ 8 Grinding and Rubbing .....................................
Words: 3076 - Pages: 13
...You are presented with a 52-year-old female patient. She is experiencing acute discomfort from gall stone symptoms for the fourth time in 8 years. The condition has responded to nonsurgical treatment in the past, but each subsequent time is a slower and more painful recovery. She is underinsured, and the cost of a surgery would be beyond her means without some sort of write-off or assistance. However, her family makes too much to qualify for Arizona Health Care Cost Containment System (AHCCCS). Examine this case, using each of the following principles in turn as a possible guide to your actions: 1. The principle of utility: Bring about the greatest good with the least harm. The principle of utility is determined by the rightness of the act on someone’s happiness. Therefore, after examining the case and using the principle of utility, I would make sure that the action I perform should in turn make the patient happy. Furthermore, if the female patient wanted me to perform surgery to fix her gall stone condition, I would try to come up with the best possible solution to get her the surgery she wants. The surgery would improve the well being of the patient and she will be more comfortable after the surgery is over knowing that she will no longer have to deal with her gall stones. 2. The principle of equality: Everything is distributed equally. `The principle of equality means that everyone gets treated equally, and no one person should be favored. Thus if I were dealing...
Words: 288 - Pages: 2
...Colonel Herncastle, an unpleasant former soldier, brings the Moonstone back with him from India where he acquired it by theft and murder during the Siege of Seringapatam. Angry at his family, who shun him, he leaves it in his will as a birthday gift to his niece Rachel, thus exposing her to attack by the stone's hereditary guardians, who, legend says, will stop at nothing to retrieve it. Rachel wears the stone to her birthday party, but that night it disappears from her room. Suspicion falls on three Indian jugglers who have been near the house; on Rosanna Spearman, a maidservant who begins to act oddly and who then drowns herself in a local quicksand; and on Rachel herself, who also behaves suspiciously and is suddenly furious with Franklin Blake, with whom she has previously appeared to be enamoured, when he directs attempts to find it. Despite the efforts of Sergeant Cuff, a renowned detective, the house party ends with the mystery unsolved, and the protagonists disperse. During the ensuing year there are hints that the diamond was removed from the house and may be in a London bank vault, having been pledged as surety to a moneylender. The Indian jugglers are still nearby, watching and waiting. Rachel's grief and isolation increase, especially after her mother dies, and she first accepts and then rejects a marriage proposal from her cousin Godfrey Ablewhite, a philanthropist who was also present at the birthday dinner and whose father owns the bank near Rachel's old family...
Words: 757 - Pages: 4
...For Marie Laure it is seen as a negative, and curse that has taken away her family. I is something to fear because of the damage it can cost just be laying in a person’s hand. She returns it to its home so that no one else can abuse what power other people think it might have. To Von Rumpel the stone means life or death. It is seen as a beacon of hope for his life. He searches for it with determination because he wants to hold its power in his hands and live forever not really thinking about what it might do to the ones he loves around him. For Werner it is just some rock that Marie Laure set down into the ocean. He has no idea of the curse or the life he could live if he were to just keep it in his pocket. He does not realized that it could get him back to Jutta safely but it also could have ended her life so maybe it was for the best that he did not know about what it could do. The Sea of Flames can be thought about in many different ways it just depends on whose perspective you’re looking at it...
Words: 2384 - Pages: 10
