Free Essay

Coleman Art Museum

In: Business and Management

Submitted By caucella
Words 987
Pages 4
Running Head Coleman Art Museum 1

Case study, Coleman Art Museum
Bellevue University

MBA652: Marketing Strategy
Dr Doug Davis
11/04/2011

Running Head Coleman Art Museum 2

Case Recap

To start off , the museum has shown a loss for the previous three years, so Mercer and Smith

were give the monumental task of finding why and turn it in the right direction. The museum has a

good location and convenient parking, and even though the new facility was relatively close to its

previous location the move may have changed the demographics plus the museum seems to have not

changed their marketing approach. The museum is also faced with a hindrance, they can not display all

their collections at the same time and they might want to rethink this process based on the

demographics of the immediate areas. Giving more time to the certain displays taking in account

everything from age to the ethnic background of the populous of the surrounding area. The bottom line

in this entire case is that you have to address the important issues and exhibits that are most important

to the community.

Problem Identification

First off that it took three years to identify there was a problem, makes the task of Ashley

Mercer and Donald Smith that much harder. Although the move took place several years earlier it

appears to be part of the problem, because six blocks in a large city can change the demographics more

the the museum was willing to admit. Another part of the problem can be seen in the space limitations

at the current location but the need for adequate parking orchestrated the move in the first place. This

gets down to the fact that maybe the move was not well thought out and complicated by the lack in not

addressing the make up of the new demographics.

Running Head Coleman Art Museum 3

Root Cause

By offering art and history they can only adequately do justice to one or the other and this is

a challenge for even the best run facilities. The museum director Randall Brent III, said that having

both art and history is both an opportunity and a challenge. In reading through this case study it seems

to be more of a challenge, that seems to be getting away from the museum and with this it also takes

the opportunity with it. The museum has to work on improving their image in the city before any of

their problems can be solved, like their misconception that increased visitation leads to high

membership and increased revenue. Getting people to take a higher interest in the museum has to

become the number one focus going forward.

STRENGTHS-WEEKNESSES-OPERTUNITIES- THREATS

Strengths

In a large populated area

Dedicated leadership in dealing with current situation

A close relationship with the local media

Weaknesses

Museum image

Limited space for exhibits

Mixed theme of art and history

Running Head Coleman Art Museum 4

Opportunity

Increase public awareness

Increase their current drive to solicit new members(85% of visitors are non-members)

Increase involvement in local schools to increase community involvement.

Get more special exhibits that tie into the community

Threats

Grant amounts have been consistently dropping over the last couple of years

Charging a nominal fee can raise revenue, but can discourage the casual visitor

Not being to get board approval for needed changes.

Membership renewal on every level is very poor

Alternatives

The number one alternative action is obvious in nature, change the impression of the museum

in the community. This can be accomplished by using all means of media outlets including social

media. One example might be like us on face book and save on membership or upgrade to next level at

a reduced cost. Renewal of current members is somewhere between 20-25 % so offering intensives

and benefits to renew is the way to go, like maybe open a hour early for these members or a discounted

item from the proposed give shop. Rethink the way they do their mailing for membership keep doing

Running Head Coleman Art Museum 5

snail mail for customers that prefer this, but also change with the times by using email and text

reminders would be a great way to keep up with today’s public always on the go. The architects of this

process Ashley Mercer and Donald Smith need to establish with the board of directors a list of things

that can be done without going back and forth to the board for every little thing the need to implement.

The bottom line is that Mercer and Smith can not operate under a microscope or nothing can be

accomplished in moving the museum forward.

Best course of action

Number one establish a set of ground rules between the board and museum staff in a clear and

concise document the allows the museum to function day to day without much difficulty. Take

advantage of all the free media outlets such as all forms of social media such as Facebook,Twitter,

Foursquare, Etc. Get more aggressive in membership renewals, never underestimate the public’s

perception of value and show them where there money goes. Improve the museums image by going out

to the community in the way of online surveys in ways they feel that the museum can improve.

Next possibly implementing the good ideas they receive and giving credit to the community for their

input creating the perception that this museum is a valuable part of the community. In the final analysis

marketing is painting a picture in the way want the the public to view you product or service so if the

museum puts out a positive image the community will better receive this and except it as a viable part

of the community.

Running Head Coleman Art Museum 6

References

Kerin, R. A., Peterson, R. A. (2013). Strategic marketing problems cases and comments (13th ed.). New Jersey: Pearson Prentice Hall

Similar Documents

Premium Essay

Coleman Art Museum

...Case Overview In 2004, The Coleman Art Museum, located in Universal City, declared a loss of $383,715 marking the third annual loss in a space of three (3) consecutive years. This worrisome trend brought a decision by the management to assign Ashley Mercer, the Director of development Affair and Donald Smith, Director of Finance and Administration to proffer recommendations to the situation. The Coleman Art Museum (CAM) was founded in 1925, it was originally named Fannel County Museum of Fine Arts but was changed to Jonathon A. Coleman Art Museum in 2000 to pay tribute to large sum of money that Coleman had left to the museum. With over 15,000 works of art ranging from Pre-Columbian, African, Depression-era art, European and American decorative arts, CAM offers both art and history for the citizens of Fannel County and its visitors. CAM has two distinct memberships: (1) personal and (2) corporate. These two memberships are further divided into categories based on dollar contribution and benefits received. As at 2004, there were 17,429 personal and 205 corporate memberships .CAM’s major sources of revenue, apart from a yearly appropriation from the Fannel County,are; • Memberships • Income from contributions, grants and investment • Auxiliary activities which include special exhibitions, parking, gift shop etc. As there is no charge for viewing the permanent art collections, CAM places a modest charge on seeing special exhibitions, the Museum is also made available for......

Words: 2186 - Pages: 9

Premium Essay

Business Ethic

...Coleman Art Museum - College Essays - Liliansteve www.studymode.com/essays/Coleman-Art-Museum-1878651.html 網頁紀錄 - 更多此站結果 Read this college essay and over 1,500,000 others like it now. Don't miss your chance to earn better grades and be a better writer! ... COLEMAN ART MUSEUM The problem: The problem with Coleman Art Museum is the inability to produce any revenue from the ... Coleman Art Museum by Logan Wright on Prezi prezi.com/jze-y9jl7kki/coleman-art-museum 網頁紀錄 - 更多此站結果 Coleman Art Museum Coleman Art Museum Max Gearin Ryan Lackey Aimee Noles Cody Wood Logan Wright Situation Alternatives Decision Analysis Recommendation Our recommendation at this point, is to implement Alternative #3. Remove 15 percent discount ... Coleman Art Museum - 圖片搜尋結果 Constance E. Coleman » Bahia del Espiritu Santo beached near Puerto ... ... Museum of American Art, New York; gift of Gertrude Vanderbilt Whitney coleman center accessibility the coleman center located in the kahn ... ColeMan Art Museum Artwork: Rocky Mountain Goats—B.C. by Michael Coleman Using the Balanced Scorecard to link short-term activities with long ... ColeMan Art Museum 更多 Coleman Art Museum 圖片 Coleman Art Museum - Essays - Caucella - Free College Essays, Term Paper Help, and Essay Advice - TermPaperWarehouse.com www.termpaperwarehouse.com › Business and Management Read this essay on Coleman Art Museum . Come browse our large digital warehouse of free sample essays. Get the knowledge you need in order to......

Words: 637 - Pages: 3

Premium Essay

Fine Arts

...Arts and Crafts A few weeks ago, I made my first trip to an art gallery, the Tucson Museum of Art, in Tucson, Arizona. I went in ready to take notes with my notepad and pen not knowing what to expect, but hopeful that I could find a few pieces worth writing about. At the entrance, the ladies at the information desk were very helpful in getting me started after I explained my mission. After relieving me of my pen and giving me a pencil, I walked through the gallery. I found many pieces that I really liked, and only very few that I didn’t. Throughout my visit, it became more and more difficult to choose only two pieces that I like and one I do not. Fortunately for me, the day I visited the Museum was the last day of Judy Miller’s exhibit called, Imaginary Dioramas. Miller’s dioramas involve taking pictures of celebrity’s wax figures (normally from Madam Toussad’s Wax Museums), and superimposing the pictures onto an unlikely background. Imaginary Dioramas is about dichotomy. One of my favorite pieces from the exhibit was titled, Outtake #26, Uma. The background of the picture is a serene forest in autumn, showing trees and many leaves on the ground. On the left side of the picture is a close-up of Uma Thurman in her part as The Bride, Beatrix Kiddo, from the movie Kill Bill volume 2, looking more than ready for the director to yell, “Action!”, so she can continue to cut bad guys in half with her sword. On the right side, the director, Quentin Tarantino, is shown......

Words: 1011 - Pages: 5

Premium Essay

Sfgdh

...Event Report Antonio Coleman HUM 111 Dr. Andrew N Allphin 12/19/2012 I visited the Chrysler Museum of Art, on December 19th, 2012 this was my first time attending since I was a child. The Museum was free to tour and took donations. I was amazed by the beautiful sculptures as well as the paintings and how they can be well preserved for a very long time.   One item that interested me came from the African art section of the museum. This item was the African drum; the drum was made of made of wood and hide, in the Cameroon Grasslands. Early- to mid-20th century Cameroon grassfields Cameroon Wood and hide Gift of Walter P. Chrysler, Jr. 71.2400 numerous independent kingdoms comprise the Cameroon grassfields, and language and customs vary from one village to the next. However, the architecture and symbols depicted on this royal drum appear commonly throughout the region. All of the scenes that appear on the drum in some way convey the king's power and wealth. The king's compound, a collection of buildings with steeply pitched roofs, appears prominently in the lower register of images. The band of animals encircling the bottom represents crocodiles and the presence of water near the king's home. Such sites have clear benefits for agriculture and would have been preferred for the elite. The pattern encircling the top of the drum represents spiders. Used for divination, spiders are also symbols of wisdom. Another piece of art that interested me......

Words: 754 - Pages: 4

Free Essay

Coleman

...Coleman Art Museum Summary of Facts A. Market –Education and Entertainment 1. Coleman Art Museum a. Not-for-profit corporation b. Dependent on contributions 2. Members a. 85% college educated b. 60% income over $70,000 c. 50% over 40 years old d. 98% white 3. Economic market – monopolistic competition Product 1. Over 15,000 works of art in permanent collection a. Pre-Columbian art b. African art c. Pre-Depression Art d. European and American decorative arts 2. Memberships 3. Special Exhibits 4. Private Shows 5. Fundraising Events 6. Restaurant 7. Gift Shop 8. Parking 9. Benefits a. Client 1) Core – Experience Art 2) Secondary a. Education b. Entertainment c. Social Atmosphere b. Contributor 1) Core – Fulfillment 2) Self esteem 3) Tax Savings 4) Self esteem 2) Have fun with various looks 3) Affordable 4) Boosts fashionability and self-esteem 5) Provides conformity and acceptance 10. PLC – maturity Price 1. Public Institution no charge to view permanent collection 2. $3.00-$5.00 charged for special exhibitions 3. 2004 MMAH membership |Category |Number ...

Words: 489 - Pages: 2

Premium Essay

Is Jazz Dead

...wider, more accepting audience and to escape the racism to which they were regularly subjected to in the United States. Having all these jazz legends living in Europe enabled a large cultural exchange between the musicians of America and the musicians of Europe. Jazz music was quickly internalized by the European musicians who were eager to add tinges of their own folk music and culture to the ever expanding melting pot of American jazz. Due to the fact that the Europeans were so open to cultural exchange and so willing to except and support jazz - through the likes of the avant-garde Polish Trumpeter Tomasz Stańko, Norwegian pianist and composer Bugge Wesseltoft, and Sweedish jazz pianist and composer Esbjörn Swenson - the once dying art form is once again flourishing, and this time it’s on the world stage. Polish trumpeter Tomasz Stańko, often described as the ‘Polish Miles Davis’, is one artist who found that jazz is synonymous with freedom. Stańko was initially turned on to jazz via the Voice of...

Words: 932 - Pages: 4

Free Essay

Shelby Lee Adams

...English Shelby Lee Adams is a well-known and credibly acclaimed American photographer, who has both advocates and critics. He is particularly focused on capturing the Appalachian lifestyle, in areas such as Kentucky, because he wants to give a glimpse of the impoverished lifestyle of his subjects. While it is interesting to see the disparity between our culture and theirs, it’s also shocking to realize that people live like this every day. Although he denies it, Adams’ photographs are frequently seen as exploitive because they create a distorted image of society for his own personal gain. The photographs’ dismal qualities seem to display a lifestyle where the people look distraught amidst a culture of despair. Despite the controversial appearances of his photos, his finished works still make an impression on society, whether it’s a good or bad one. The photographs are professionally done, and they reveal his prowess as an artist and photographer. While the photography of Shelby Lee Adams is widely criticized for being exploitive of the Appalachian culture, it should be valued for its validity in the eyes of his subjects and artistic qualities. While Adams has been criticized for faking his camaraderie with the people of Appalachia in order to gain their trust, his link to the area cannot be disputed. He was born in Hazard, in eastern Kentucky and after moving around from place to place, he returned to Hot Spot, KY where he attended high school. He accredits his childhood......

Words: 1466 - Pages: 6

Free Essay

Pop Culture

...Cultural Moves AMERICAN CROSSROADS Edited by Earl Lewis, George Lipsitz, Peggy Pascoe, George Sánchez, and Dana Takagi 1. Border Matters: Remapping American Cultural Studies, by José David Saldívar 2. The White Scourge: Mexicans, Blacks, and Poor Whites in Texas Cotton Culture, by Neil Foley 3. Indians in the Making: Ethnic Relations and Indian Identities around Puget Sound, by Alexandra Harmon 4. Aztlán and Viet Nam: Chicano and Chicana Experiences of the War, edited by George Mariscal 5. Immigration and the Political Economy of Home: West Indian Brooklyn and American Indian Minneapolis, by Rachel Buff 6. Epic Encounters: Culture, Media, and U.S. Interests in the Middle East,1945–2000, by Melani McAlister 7. Contagious Divides: Epidemics and Race in San Francisco’s Chinatown, by Nayan Shah 8. Japanese American Celebration and Conflict: A History of Ethnic Identity and Festival, 1934–1990, by Lon Kurashige 9. American Sensations: Class, Empire, and the Production of Popular Culture, by Shelley Streeby 10. Colored White: Transcending the Racial Past, by David R. Roediger 11. Reproducing Empire: Race, Sex, Science, and U.S. Imperialism in Puerto Rico, by Laura Briggs 12. meXicana Encounters: The Making of Social Identities on the Borderlands, by Rosa Linda Fregoso 13. Popular Culture in the Age of White Flight, by Eric Avila 14. Ties That Bind: The Story of an Afro-Cherokee Family in Slavery and Freedom, by Tiya Miles 15. Cultural Moves: African Americans and the Politics of...

Words: 98852 - Pages: 396

Free Essay

Georgia

...Running head: GEORGIA Georgia- The Peach state American Government December 7, 2011 The United States constitution is built upon the concept of federalism- the distribution of powers between a central authority and its constituent units. Georgia uses the federalist theory by distributing powers from its state government to the county government and from the county to the city government. Georgia is a historical state; being one of the original thirteen colonies founded in 1733. In 2010, Georgia was said to be the 9th largest state in the US with 9.69 million residents (Georgia USA, 2011, para. 1). Georgia like every other state is quite unique in its origin, development, and agriculture. The idea for creating a new colony was to serve as a military buffer between the British in South Carolina and the Spanish in Florida (Summers, 2011, para. 3). Prior to 1732 there were many attempts at settling on the land south of the Savannah River. Sir Robert Montgomery of Scotland-one of the many but not the first- “had secured from the Proprietors of Carolina a tract of land between the Savannah and Altamaha Rivers to which he gave the grandiloquent name, ‘Margravate of Azilia’ ” (Saye, 1948, p.3). Margravate an eastern European term meaning leader of lineage; Azilia is a Mesolithic European culture (“Margravate of Azilia”, 2011, para.4). (“Margravate of Azilia”, 2011, para. 9)Montgomery envisioned the colony inhabitants as those indentured from poorer English classes.......

Words: 2275 - Pages: 10

Free Essay

Morell

...books that take on sculptural form. Nicholson Baker has written extensively about books and libraries. His preface is the ideal complement to Morell's photographs in this beautifully produced book lover's book. Bookish quotations from literary sources including Hawthorne, Borges, Cocteau, and others accompany the photographs throughout. Birth Date & Place1948, Havana, Cuba EducationBowdoin College, Brunswick, ME: Bachelor of Art, 1977Yale University School of Art, New Haven, CT: Master of Fine Arts, 1981Bowdoin College, Brunswick, ME: Honorary Doctor of Fine Arts, 1997 - Presented by Professor John McKee, (PDF: 4.3kb)- Remarks by Abelardo Morell, (PDF; 3.5kb) Present PositionsProfessor of PhotographyMassachusetts College of Art and DesignBoston, MA Alturas Foundation Artist-in-Residence,south Texas, 2008-2009 Happy and Bob Doran Artist-in-Residence,Yale University Art Gallery, New Haven, CT, 2008-2009 Awards2006   The Decordova Museum Rappaport Prize1995   St Botolph's Club Foundation Award1994   New England Foundation for the Arts Fellowship1993   John Simon Guggenheim Memorial Fellowship1992   Cintas Foundation Fellowship A Book of Books"At least in a figurative sense, this book...is a bibliophile's dream. The 52 well-reproduced photographs are paeans to the materiality of bookness, as imagined from every possible tangent -- books on shelves, books stacked in piles, book spines, book edges, book pages, open books, big books...

Words: 9123 - Pages: 37

Premium Essay

Consumption and the Beat Generation

...[pic][pic] [pic]Copyright © 2005 West Chester University. All rights reserved. College Literature 32.2 (2005) 103-126 [pic] |  |[pic][pic][pic] |  | | |[pic] | | | |[pic] | | | |[pic] | | | |[pic] | | | |[pic] | | | | | | | | | | | | | | | | | | | |Access provided by Northwestern University Library ...

Words: 36700 - Pages: 147

Premium Essay

Images in the Growth of Christianity

...“Independent Project submitted in partial fulfilment of the requirements for the Degree BA (Hons) History, in the Department of History and Economic History, Manchester Metropolitan University”, 29 March 2014 Cultural Changes and the Growth of Christianity in Medieval and Early Modern England By Janine Scambler I certify that, apart from the guidance provided by my supervisor and the references cited in the text and bibliography, this dissertation is the sole work of Janine Scambler and has not been previously submitted as part of the assessment requirements for any academic reward. Signed: Contents Abstract 3 Introduction 4 Chapter 1: Visual Culture 8 Chapter 2: Ancient Practices 21 Chapter 3: Beliefs and Superstition 30 Conclusion 41 Bibliography 43 Appendix 56 Abstract This dissertation will demonstrate cultural changes in England through the period c.700-1660. The changes studied will focus on visual sources, or visual culture; ancient practices, or festivals and the cult of saints; and superstition and belief. It will show how changes occurred around political and religious change, and that different areas were affected by different factors. Introduction This dissertation will assess the extent to which ancient beliefs and practices survived the introduction of Christianity and their subsequent development in England. This will be achieved through the study of visual culture; the survival of ancient practices; and an......

Words: 17040 - Pages: 69

Free Essay

Cta Road

...Detailed Fare Information All Aboard! This map gives detailed information about Chicago Transit Authority bus and elevated/subway train service, and shows Pace suburban bus and Metra commuter train routes in the CTA service area. It is updated twice a year, and available at CTA rail stations, Metra downtown terminals, visitor centers, airports, or by calling the RTA Travel Information Center number below. Regional Service Overview CTA runs buses (routes 1 to 206) and elevated/subway trains serving the city and 40 nearby suburbs. Most routes run daily through late evening, every 10 to 20 minutes. Sunday schedules apply on New Year’s Day, Memorial Day, July 4th, Labor Day, Thanksgiving and Christmas. PACE runs buses throughout the suburbs (routes 208 and above), and many routes connect with CTA. Major routes run daily through mid-evening, every 30 to 60 minutes. You can use your CTA Transit Card, Chicago Card®, Chicago Card Plus®, or certain CTA Passes to ride. METRA runs 11 suburban commuter train lines from several downtown Chicago terminals. Rush hour service is frequent; otherwise every 1 to 2 hours. Most routes run daily. Fares are separate, but a Link-Up Pass is available to Metra monthly ticketholders for use on CTA (weekdays 6am–9:30am and 3:30pm–7pm) or Pace (anytime). SOUTH SHORE LINE runs commuter trains between downtown Chicago (Millennium and Van Buren stations) and South Bend Airport in Indiana. Daily service. Fares are......

Words: 31239 - Pages: 125

Free Essay

Fashion History

... While music and art from the Classical period was based on reason, order and rules, music and other art from the Romantic period was based on emotion, adventure and imagination. The Romantic period was a time of political revolution and new ways of looking at the world. Instead of working for wealthy bosses, composers were for the first time able to work for themselves. They composed music to express what they were thinking and feeling- unlike during earlier days, when they were only allowed to compose exactly what their employer wanted. During the Romantic period, there was a new appreciation of the artist as an individual- someone who had feelings, which were expressed through their creations. Romanticism was a form of rebellion against restrictions on artistic expression. The artists or the writers should express their innermost feelings in any form they chose. Romanticism had a new set of values: the innermost emotions should be fully expressed. Art should please the senses. Imagination was more important than reason. After the Napoleonic wars became a memory, French fashion was dominated by a new wave of Anglomania. The British writings of Sir Walter Scott and Lord Byron helped popularize a thirst for a more romantic image. There was a snobbish attraction on the continent for all things English, cultivated and refined. Beau Brummell had codified many of the attitudes toward the ‘Art Of Dress’ in his relationship with the......

Words: 3745 - Pages: 15

Free Essay

Don Bradman

...Donald Bradman From Wikipedia, the free encyclopedia "Bradman" redirects here. For other uses, see Bradman (disambiguation). Page semi-protected Sir Donald Bradman DonaldBradman.jpg Personal information Full name Donald George Bradman Born 27 August 1908 Cootamundra, New South Wales, Australia Died 25 February 2001 (aged 92) Kensington Park, South Australia, Australia Nickname The Don, The Boy from Bowral, Braddles Height 5 ft 8 in (173 cm)[1] Batting style Right-handed Bowling style Right-arm leg break Role Batsman International information National side Australia Test debut (cap 124) 30 November 1928 v England Last Test 18 August 1948 v England Domestic team information Years Team 1927–34 New South Wales 1935–49 South Australia Career statistics Competition Tests FC Matches 52 234 Runs scored 6,996 28,067 Batting average 99.94 95.14 100s/50s 29/13 117/69 Top score 334 452* Balls bowled 160 2114 Wickets 2 36 Bowling average 36.00 37.97 5 wickets in innings 0 0 10 wickets in match 0 0 Best bowling 1/8 3/35 Catches/stumpings 32/– 131/1 Source: Cricinfo, 16 August 2007 Sir Donald George Bradman, AC (27 August 1908 – 25 February 2001), often referred to as "The Don", was an Australian cricketer, widely acknowledged as the greatest Test batsman of all time.[2] Bradman's career Test batting average of 99.94 is often cited as the greatest achievement by any sportsman in any major sport.[3] ...

Words: 16220 - Pages: 65