...Summary Introduction Business overview of Colgate Company Question 1 Describing international business method (s) the company used to tab into the international market. Discuss why the chosen international business method (s) is an appropriate and/ or inappropriate one Question 2 What are the major risks faced by the company in its international operations? How does the company manage these risks? Question 3 Discuss how the company makes use of the international credit market to its benefit? Conclusion References Appendices Tables Graphs Question 1 Describing international business method (s) the company used to tab into the international market. Discuss why the chosen international business method (s) is an appropriate and/ or inappropriate one For my individual report I have chosen Colgate Company which has international operation over 200 countries and 3 billion consumers over the world with net sales $18 billion in 2012. Today the company is worth $52,419,447,369 and has 4,226,677 shares at price $115 each. Here is Summary of market price of the company in appendix Table 1. Company’s key people for its rapid growth are Chief Executive Officer- Ian Cook, Senior Vice President-Joseph Jimenez and Executive Vice President-Stephen I. Sadove. (Annual report. Colgate 2012) History of Colgate acquisition and mergers into international markets. In all annual reports the CEO Mr. Cook says that Colgate group is having conducted...
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...based company, with a diverse and extensive product offerings, Colgate-Palmolive has successfully used market segmentation to identify unique needs of its consumer markets. They have combined the use of market segmentation and the ability to effectively gauge and respond to consumer behavior to divide and conquer the respective industries: Oral care, Personal Care, Household Surface Care, Fabric Care and Pet Nutrition. Geographical Segmentation Colgate has cornered significant markets with sales in North America (19%), Latin America (27%), Europe/South Pacific (21%), Greater Asia/ Africa (19% (“Colgate-Palmolive: A Strong International Position¸ 2012). One of the reasons for Colgate-Palmolive’s success globally is its targeting and tailoring the products to specific local regions. The company has identified in its outlook, that there will be “increases in media investments, targeted geographically” (Consumer Analyst Group of New York Conference”, 2012). Each year, for example, in one of their largest market, India, the company signs a local celebrity as the local Colgate brand ambassador, this year it is popular Indian actor (“Colgate signs Allu Arjun as brand ambassador”, 2012). Another great indication of their geographically targeted marketing initiatives is the multiple Facebook pages. There are currently 45 Facebook pages for all Colgate brands (“Consumer Analyst Group of New York Conference”, 2012). The company has different Facebook pages for individual products...
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...COLGATE PALMOLIVE Marketing Strategies and Programs Introduction Colgate Palmolive Company is a $17.1 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. This American diversified multinational corporation focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate follows a tightly defined strategy to grow market shares for key products, such as toothpaste, toothbrushes, bar and liquid soaps, deodorants/antiperspirants, dishwashing detergents, household cleaners, fabric conditioners and specialty pet food.("Colgate Palmolive Annual Report 2012,") Colgate-Palmolive Company's growth from a small candle and soap manufacturer to one of the most powerful consumer products giants in the world is the result of aggressive acquisition of other companies, persistent attempts to overtake its major U.S. competition, and an early emphasis on building a global presence overseas where little competition existed ("Colgate-Palmolive Company History,"). 1. CURRENT SITUATIONAL ANALYSIS a. Current Products The company is organized around four core segments: oral care, personal care, home care, and pet nutrition. i. Oral care products are such as: * toothpastes: colgate total, CDC, optic white, sensitive, CSPR, kids, advavced whitening, kayu sugi etc. * Toothbrushes: colgate 360, Twister, Zig Zag, Slim Soft, Classic, Kids ...
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...------------------------------------------------- Colgate-Palmolive ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Colgate-Palmolive Prepared for: Bill Waxman Organizational Behavior Edison Community College Prepared by: Catalina De Fex Jenny Smith James Tobias October 28, 2013 October 28, 2013 Mr. Bill Waxman Instructor Organizational Behavior Edison Community College 1973 Edison Drive Piqua, Ohio 45356 Dear Mr. Waxman: Here is our strategic plan for our organizational behavior class. Throughout this report we will explain our plan intended to increase financial satisfaction for Colgate- Palmolive. We included a complete analysis of internal and environmental factors that will benefit our understanding of this company’s internal and external culture. We sincerely hope that this report will fulfill your expectations, and we assure you that the oral presentation will be a great complement in order to influence the implementation of our ideas. Thank you for your time and consideration, and we look forward to finally present our ideas to you and to our audience. Sincerely, Colgate-Palmolive StudyGroup Table of Contents Executive summary v Introduction 6 Objectives of the Research 6 Colgate Palmolive Company 6 ...
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...COLGATE – GIVING THE WORLD REASONS TO SMILE Colgate-Palmolive Company is a global company that manufactures and distributes consumer products worldwide. The company operates in two segments: dental-care, personal-care products, home-care products and pet nutrition. Today the company has a functioning business unit in more than 200 other countries and territories worldwide. Colgate-Palmolive’s history traces back to the early 19th century when William Colgate, a soap and candle maker, began selling his wares in New York City under the name William Colgate & Company. The company sold its first toothpaste Colgate’s Ribbon Dental Cream, in 1896. Later in 1928 Palmolive-Peet Company bought the firm, under the administration B.J. Johnson. The company provides its oral, personal, and home care products primarily under the Colgate Total, Colgate Sensitive Pro-Relief, Colgate Max Fresh, Colgate Optic White, Colgate Luminous White, Colgate 360°, Colgate Plax, Palmolive, Protex, Softsoap, Sanex, Irish Spring, Speed Stick, Lady Speed Stick, Caprice, Ajax, Axion, Fabuloso, Murphys, Suavitel, Soupline, Sorriso, Kolynos, elmex, Toms of Maine, and Mennen brand names to wholesale and retail distributors. The company had revenues for the full year 2012 of $17.1B USD. This was 2.1% above the prior year's results ($16.7B) and the estimated revenue of $17.5B for the full year 2013. Colgate’s Corporate Social Responsibility Corporate Social Responsibility has assumed increasing relevance...
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...INTERACTIVE SESSION: MANAGEMENT COLGATE-PALMOLIVE KEEPS MANAGERS SMILING WITH EXECUTIVE DASHBOARDS Colgate-Palmolive Company is the second largest consumer products company in the world whose products are marketed in over 200 countries and territories. The company had 38,600 employees worldwide and $16.734billion in annual revenue in 2011.Colgate has been keeping people smiling and clean around the world, with more than threequarters of its sales in recent years coming from outside the United States. Colgate's brands in oral products, soap, and pet food, are global names, including Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elrnex, Torn's of Maine, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. The secret to continued growth and stability for the past two decades has been Colgate's ability to move its brands off shore to Latin América, Europe and Asia. In the past, Colgate divided the world into geographic regions: Latin American, Europe, Asia, and North America. Each region had its own information systems. As long as the regions did not need to share resources or information this patchwork system worked, more or less. This all changed as global operations became more integrated and senior management needed to oversee and coordinate these operations more closely. Colgate had been a global SAPuser since the early 1990s, but it was running five separate ERP systems to serve its different...
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...growing opportunities for children’s oral care market in emerging countries * Mergers and acquisitions to strengthen the brand * Increasing purchasing power of people thereby increasing demand * Leveraging product localization to penetrate deeper into local markets | Threats | * Intense and increasing competition amongst other FMCG companies * FDI in retail thereby allowing international brands * Competition from unbranded and local products * Threat from fake products * Global economic condition | | References Colgate.com. (2012, October 12). Retrieved from http://www.Colgate.com Quelch, J, & Laidler, N. (1993). Colgate-Palmolive Company: The Precision Toothbrush. Harvard Business Review, 9-593-064, 1-24. Kotler, P. (2002). A framework for marketing management. (Marketing Management, The Millennium Edition ed., pp. 37). Upper Saddle River, NJ: Prentice Hall. Henderson, R. (2011). Colgate-palmolive: Staying ahead in oral care. (REV:AUGUEST 2, 2011 ed., pp. 1-11). Boston, MA: Harvard Business Review. Retrieved from...
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...Contents Board of Directors Ten-year Highlights Notice Report of the Directors Corporate Governance Report Auditors’ Certificate on Corporate Governance Auditors’ Report to the Shareholders Balance Sheet Statement of Profit and Loss Cash Flow Statement Notes to the Financial Statements 2 3 4 11 15 22 24 28 29 30 32 1 Board of Directors Chairman Vice-Chairman Deputy Chairman Managing Director Whole-time Finance Director Whole-time Director M. V. Deoras R. A. Shah P. K. Ghosh P. Parameswaran (Ms.) P. E. Alton N. Ghate J. K. Setna V. S. Mehta Dr. I. Shahani (Ms.) N. Ghate P. Parameswaran (Ms.) P. E. Alton N. Ghate R. Rao (Ms.) S. Sen R. Subramanyam L. Wheeler A. Singh S. Menon (Ms.) M. Mehrotra R. A. Shah P. K. Ghosh J. K. Setna V. S. Mehta Dr. I. Shahani (Ms.) N. Ghate P. K. Ghosh P. Parameswaran (Ms.) J. K. Setna N. Ghate Crawford Bayley & Co. Price Waterhouse Chartered Accountants Colgate Research Centre, Main Street, Hiranandani Gardens, Powai, Mumbai 400 076. Plot No. B 14/10 MIDC, Waluj Industrial Area, Aurangabad 431 136. Plot No. 78, EPIP Phase I, Jharmajri, Baddi, District Solan, [H.P.] 174 103. Premises No. 44-617/11, Road No. 7, I.D.A., Nacharam, Hyderabad 500 076. Plot Nos.154, 158 & 160, Kundaim Industrial Estate, Kundaim, Goa 403 115. Company Secretary Management Committee Managing Director Finance Legal Marketing Customer Development R&D Manufacturing & Supply Chain Human Resources Customer Services & Logistics Supply Chain Director-Global Toothbrush...
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...CSR practices: An Accor Hotel Group and Colgate-Palmolive Company review Student name: Lior David ZOLDAN YAHALOMI Student number: 302413 Class: G2 CSR practices: An Accor Hotel Group and Colgate-Palmolive Company review Student name: Lior David ZOLDAN YAHALOMI Student number: 302413 Class: G2 Statement of authorship I certify that this dissertation is my own work and contains no material, which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the dissertation. Signed _________________________________________________ Date ___________________________________________________ Table of content 1. INTRODUCTION 3 2. CSR 4 2.1. Definition 4 3. History of the selected businesses 5 3.1. Accor Hotel Group 5 3.2. Colgate – Palmolive Company 5 4. CSR Practices 6 4.1. Accor Hotel Group 6 4.2. Colgate – Palmolive Company 7 5. Discussion 9 5.1. Accor Hotel Group 9 5.2. Colgate – Palmolive Company 12 6. Conclusion 15 7. REFERENCE LIST 16 INTRODUCTION Corporate social responsibility (CSR) is a management initiative in which companies incorporate environmental and social issues into the relationships with stakeholders and also in their business processes. By implementing CSR practices, a...
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... Company Overview Colgate Palmolive was incorporated 1806 in New York City by soap and candle maker William Colgate. Colgate now is a leading multinational firm, operating in 200 countries and territories, within the personal, oral & home care and pet nutrition industry. It is headquartered in Midtown Manhattan and it employs 38,600 people. Colgate is traded in the New York Stock Exchange with “CL” as its ticker symbol and is a component of the S&P500 index. The stock is currently trading at $108.00 as of close at November 23 and has a market capitalization of $51 billion. The company has a solid history for stable earnings and dividends and is run by a responsible management. The company’s fiscal year ends in December. Colgate’s primary competitor on the scale of the global market is Procter & Gamble. Colgate is most famous for Colgate dental products, Palmolive shampoos, Irish Spring soap and Speed Stick deodorant. They also sell pet products under their “Hill’s” brand. Key Information Colgate-Palmolive Co http://www.colgatepalmolive.com 300 Park Avenue NEW YORK NY 10022 United States Industry Overview The Soap and Other Detergents industry is the main industry Colgate Palmolive is classified in. The industry includes the production, distribution and selling of soaps, detergents, toiletries, perfumes and cosmetics. The industry in the US is composed of 229 companies and is leaded by Procter and Gamble and followed by Colgate Palmolive. Industry...
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...Table of Contents 1. Introduction 3 2. Internationalization Strategy of Colgate-Palmolive 3 2.1 The assesment of the internationalisation of the company 3 2.2 The assessment of geographical characteristics of internationalisation 5 2.3 The outline of the main foreign market entry modes employed by the company 5 2.4 The overview of the enterprise structures and controls used by the company 6 3. Evaluation of academic strategy frameworks for Colgate-Palmolive 8 3.1 Overview of the Bartlett and Ghoshal’s generic strategies framework 8 3.2 Evaluation of the Bartlett and Ghoshal's framework on the company's example 9 4. Conclusion 11 5. List of Figures 12 6. Bibliography 13 1. Introduction What a “Colgate Smile” is a phrase commonly used as a compliment about one’s smile. It has been popularized throughout the whole world, due to Colgate’s good reputation as a successful business. Colgate, today being one of America’s most successful Fortune 500 companies, has a long history of evolution and complex adoption of various business strategies, which led to its current solid powerful position. As representatives of the Colgate-Palmolive Company, we are pleased to tell you more about the success story of our company through this report. In the first part, we will show how CP slowly internationalized and expanded globally by adapting various strategies to become one of the most powerful MNC’s, to then in the second part, give you details...
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...Final Business Proposal In 2009, Colgate-Palmolive Company introduced Colgate Wisp, a disposable and portable on-the-go toothbrush with built-in toothpaste that promises a just-brushed, clean feeling (Colgate-Palmolive Annual Report, 2009). The product performed well for a few months, but loses its grip in the market scene since then. There was a market plunge for Colgate Wisp and the revenue plummet. The goal of the firm is to boost its sales once more, and be able to acquire the market share in the industry thru innovation, lean production and workforce, and efficient utilization of appropriate resources. The purpose of this business proposal is to do an economic analysis of Colgate Wisp and provide valuable insights on economic trends that have a possible effect on the product performance. Market Structure and Product Elasticity The Colgate Wisp has the feature of a monopolistic competition market structure where a relatively large number of sellers produce differentiated products with widespread non-price competition and an easy entry to, and exit from, the industry (McConnell, Bruce, & Flynn, 2009). Product differentiation is notable in these particular market system wherein the company can create top quality disposable toothbrush, acquire an accessible location of stores that can sell the goods including the possibility of obtaining the market share using online trading, and state of the art packaging process. Hence, the Colgate Wisp product entered the oral care...
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...Financial Reporting Analysis Ratio Analysis Of Colgate Palmolive (INDIA) Limited Submitted to: Dr. T. P. GHOSH Submitted by: Group I 1. Apurva Shahi 2. Deepali Agarwal 3. Konda Moulika 4. Mallipati Manoj 5. Mitali Pravin 6. Nidhi Agarwal Contents: 1. Abstract 2. Introduction and details of project 3. Colgate Palmolive( India) Limited Profile 4. Ratio Analysis of Colgate Palmolive( India) Limited I. Profitability Ratios II. Liquidity Ratios III. Solvency Ratios IV. Turn-Over Ratios V. Valuation Ratios 5. Conclusion Abstract: A financial statement is a collection of data organized according to logical and consistent accounting procedures. Its purpose is to convey an understanding of some financial aspect of a business firm. Financial analysis (also referred to as financial statement analysis or accounting analysis) refers to an assessment of the viability, stability and profitability of a business, sub-business or project. It is performed by professionals who prepare reports using ratios that make use of information taken from financial statements and other reports. These reports are usually presented to top management as one of their bases in making business decision. The present paper explains...
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...REPORT ON THE COMPANY OPERATIONS OF 1 PAST FIVE YEARS SALES AND PROFIT TRENDS ABOUT THE COMPANY PRODUCT RANGE IN DIFFERENT CATEGORIES NEW TECHNOLOGY AND INNOVATIONS SUSTAINABILITY AND OPERATIONS COST ANALYSIS AND THEIR PAST FIVE YEAR TRENDS MARKET SHARES IN DIFFERENT SEGMENTS CONTENTS 2 7 6 5 4 3 Colgate-Palmolive (India) Ltd is engaged in the personal care business, which includes oral care. The oral care products manufactured by the company include toothpastes, toothbrushes, toothpowder, whitening products and mouthwash. The personal care products manufactured by the company include body wash, liquid hand wash, shave preps, skin care and hair care. Colgate-Palmolive (India) Ltd was incorporated in the year 1937. In the year 1983, the company introduced their successful product Colgate Plus toothbrush in the market. ABOUT THE COMPANY PAST FIVE YEAR PERFORMANCE Colgate-Palmolive (India) Limited reported its first quarter results for the financial year 2012-13 with net sales of Rs. 736.1 crore, an increase of 20% over the same quarter of the previous year. Net profit for the quarter is reported at Rs. 117.4 crore, a 17% increase over the net profit of Rs. 100.4 crore for the same quarter of the previous year. During the quarter, the Company achieved a volume growth of 11%. The Company enhanced its leadership position in the toothpaste category to 54.5% volume market share (Jan’12-Jun’12) from 52.4% (Jan’11-Jun’11). The flagship brands...
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...2.1 consumer preference 2.1.1 CONSUMER The consumer is the one who pays to consume goods and services produced As such,consumers play a vital role in the economic system of a nation. Without consumer demand,producers would lack one of the key motivations to produce: to sell to consumers. The consumeralso forms part of the chain of distribution. Recently in marketing instead of marketers generating broad demographic profiles and psycho-graphic profiles of market segments, marketers have started to engage in personalized marketing, permission marketing, and mass customization. * ------------------------------------------------- Law and politics The law primarily uses the notion of the consumer in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial users.[3] A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business.[4] As of all potential voters are also consumers, consumer protection takes on a clear political significance. * ------------------------------------------------- Public reaction While use of the term consumer is widespread among governmental, business and media organisations, many individuals and groups find the label objectionable because it assigns a limited and passive role to their activities...
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