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Colgate Customer Demographics

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Submitted By larson46
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Colgate Presentation
What are the customer demographics?

Demographic segmentation is the splitting up of the market in to smaller portions or groups according to age, income, gender, occupation, education, religion and social class. Colgate’s target group for toothpaste is very broad. That’s because most of the people need their product. They segmentate mostly on age differences. They have products for Older people adults and younger people. The group of younger people they divide in the categories 0-2, 2-5, 5-8 and 8-12, these groups they also divide in groups of different genders. For example for the group of 2-5 they make toothbrushes and toothpaste with characters of popular tv programs. For the girls a character like Dora the explorer or Barbie and for the boys an action figure or spongebob. And for the group of 8-12 year olds they make toothpaste to help them get use to the adult toothpaste they are going to use in a couple of years. Also they want to make sure that they remain customers of the company and get so used to Colgate that they will use the toothpaste for the rest of their life. For the adults the big differences in the products are not really based on age differences but on dental problems like yellow teeth or sensitive teeth. The most people who use Colgate are in the same social class or at the same income level. Because Colgate is more expensive then most regular toothpastes people who use Colgate probably have more to spend.

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