...Executive Summary Colgate Palmolive is a well-reputed company with a large series of its well-known products having different varieties in terms of flavour. Colgate Palmolive is the world leader in oral care industry. They cater the need of different segments by offering innovative products. The main objectives of this study is to analyse the existing channel strategies, physical distribution, sales force design and marketing strategies of Colgate Palmolive in India and recommend the improvement if any on these areas. Furthermore the communication strategies are discussed in detail. The communication strategy includes the study of the message strategy, creative strategy, the positioning of various brands of Colgate as well as the use of the various communication channels. Colgate Palmolive India Headquarter in Mumbai with an annual Turnover around 1100 crs Market leaders in Oral care Colgate consistently won India¶s no 1 brand of the year award from last three years Colgate Ranked among Best Employer in India In the oral care product segment following Colgate Palmolive are the toothpaste available in Indian market: 1. Colgate Dental Cream 2. Colgate Total 12 3. Colgate Sensitive 4. Colgate Sensitive-Pro-Relief 5. Colgate Max Fresh 6. Colgate Kids Tooth Paste 7. Colgate Fresh Energy Gel 8. Colgate Herbal 9. Colgate Cibaca Family Protection 10. Colgate Active Salt 11. Colgate Maxwhite Marketing Channel...
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...consumer products company, we are committed to doing business with integrity and respect for all people and for the world around us ("Profile of Colgate-Palmolive," 2011). Strengths Product Diversification Colgate-Palmolive is a diversified company with products in many categories including oral care, personal care, home care and pet nutrition (Quelch, & Laidler, 1993). The diversified product portfolio serves as a strength as it minimizes risk by not putting all of their ‘eggs in one basket’ and maximizes growth opportunity by having expanded business operations and markets to serve. Toothpaste Market Share As the global market leader in Oral Care, the company holds now 44.7% of the global toothpaste market share ("Colgate-Palmolive company (cl)," 2011), which is a large portion of the market. In 2006, the Company also acquired Tom’s of Maine, a niche natural toothpaste company, which added to their marketshare (Kotler, P. & Keller, K., 2009). Global Presence Colgate-Palmolive is one of the global leaders in Consumer Products and sells its widely recognized products in more than 200 countries in the world (“Colgate.com,”). The ability to sell in a large number markets is a strength as it provides opportunity to earn more revenue. In fact, over three-fourths of their revenue comes from outside of the US. ("Colgate-Palmolive company (cl)," 2011) Innovation Another strength is the Company continues to invest in R&D and as a result develops innovative...
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...The Marketing Mix - Colgate Herbal White Toothpaste The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters are thoroughly tested to ensure consumer satisfaction. Features – Herbal White promises a ‘unique formula’ including a special blend of eucalyptus, calcium and minerals and ;lemon extracts. Brand Name – The use of Herbal in the brand name is self-explanatory. Herbal ‘White’ has been highlighted to stress their brand proposition of ensuring ‘pearly white teeth’. Packaging – The green-coloured packaging enhances the ‘herbalness’ of the product, while the pneumonics of mint leaves, lemon and eucalyptus supplement the ingredients which lend uniqueness to the product. The colours red and the word ‘new’ in blue are the two colours researched to be the most eye-catching on the shop shelf and aid the choice of the product during the purchase decision process. Standard fonts and colours of Colgate and associated pneumonics serve to maintain familiarity with the brand and capitalise on positive associations such as that of being one of the most trusted brands in the country (Brand Equity...
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...EXECUTIVE SUMMARY Colgate Palmolive Company once is a minor candle and soap processor but the company have grown to a powerful consumer products on earth due the aggressive acquisition of other firms. William Colgate, a 23 years old English who has migrated to America in the year of 1806 was the founder of the company and so at last has joined with Francis Smith to form the company and renamed it as Smith and Colgate. At last, they have combined with the Palmolive company and so now has renamed the company to Colgate Palmolive Company till now. The product line of Colgate Palmolive Company is oral care. Moreover, Colgate also has ranked as the India’s No 1 most trusted brand across the categories for four consecutive years from 2003 to 2007. Colgate has been positioned in the customer’s mind which they are the number one brand that recommended by dentist and hygeniest. We also have use market segmentation to segment our consumers such as targeting them at demographic variables age and also benefit segmentation. We have divided our consumers into two age range which is the kids ages below 12 years old and also the teenagers, adults and senior citizens who ages more than 13 years old. Kids will not concern about the function compared to the adults did and so Colgate has come out with various type of toothpaste with various type of flavour of fruits due to the sweetness that will be more preferred by the children compared to the “spicy” tastes in adult’s toothpaste. Besides that...
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... From chairman’s point of view It's my pleasure to welcome you to the world of Colgate- Palmolive. The small soap and candle business that William Colgate began in New York City early in the 19th century is now, more than 200 years later, a truly global company serving hundreds of millions of consumers worldwide. Our 200-year history reflects the strength and innovation that Colgate people have used to constantly transform our Company and identify new opportunities. With global brands sold in over 200 countries; Colgate, Mennen, Palmolive, Ajax, Softsoap, and Hill’s Pet Nutrition are among the world's most recognizable household names, trusted and relied upon by consumers everywhere. Colgate People, working around the world, share a commitment to our three core corporate values: Caring, Global Teamwork and Continuous Improvement. These values are reflected not only in the quality of our products and the reputation of our Company, but also in our dedication to serving the communities where we do business. As a leading consumer products company we are also deeply committed to advancing technology which can address changing consumer needs throughout the world. In fact, our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live. Colgate-Palmolive Colgate-Palmolive Company is an American multinational consumer products company focused on the production...
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...Colgate Palmolive - http://www.colgate.com/app/Colgate/US/Corp/LegalPrivacy.cvsp General Description Colgate-Palmolive is one of the leading consumer product companies in the world. It offers products in many categories including oral care, personal care, household surface, and fabric care, and pet nutrition. Colgate-Palmolive has market leadership around the world, primarily operating in North America, Latin America, Europe, and Greater Asia/Africa. The company has headquarters in New York, and employs around 40,000 people. Owner: Ian Cook - Chairman, President, CEO (Colgate is a publicly held company) Industry: Overall Health Care Products Types of Brands offered: Men's Speed Stick Lady Speed Stick Softsoap Body Wash/Hand Lotion Irish Spring Body Wash Afta After Shave Skin Bracer After Shave Palmolive Dishwasher Solutions Suavitel Fabric Conditioners Murphy Household Cleaning Solutions Fabuloso Furniture Solutions Colgate Toothpaste/Toothbrushes History of the Business: 1806 William Colgate starts a starch, soap and candle business on Dutch Street in New York City. 1820 Colgate establishes a starch factory in Jersey City, New Jersey. 1857 Upon the death of founder William Colgate, the company is reorganized as Colgate & Company under the management of Samuel Colgate, his son. 1906 Colgate & Company celebrates its 100th anniversary. Product line includes over 800 different products. 1920s Colgate begins establishing operations in...
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...colgate Executive Summary The Colgate-Palmolive company is acknowledged as the world’s leader in personal care. This report analyse the Colgate’s current situation in order to give recommendations on their actual toothpaste product line. The report is divided into two parts. The first parts will analysis the current situation of Colgate. On the basis of a Swot analyse the strengths, weaknesses, opportunities, and threats of the company as well as of Colgate’s toothpaste product line will be analysed. Furthermore additional information on the company’s current market share, profitability, sales and the external environment of Colgate within the scope of the PEST analysis will be presented. At the end of the first part the competitive advantage of Colgate will be mentioned. The second part includes a suggested marketing strategy of the author using marketing tools such as segmentation targeting & positioning, SMART objectives as well as the marketing mix. To better recommend improvements, the actual state of Colgate referring to their products, objectives, etc. is in some parts shortly mentioned. At the end a conclusion is drawn concerning the current situation of Colgate and suggested improvements for the future. Introduction Colgate is the world market leader in oral hygiene products. The toothpaste product line consists of strong brands. This is due to a very successful marketing strategy of the company in the past. But especially in a competitive environment like the...
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...BRAND PERSONALITY Sincerity Dimension:-Realistic, sentimental, and down-to-earth—under the Sincerity dimension are more relevant for Colgate because the respondents feel that the brand is suitable for cleaning and maintaining teeth and the benefits highlighted by the brand such as white and strong teeth are based on facts. While sincere and wholesome—are not applicable to Colgate because the brand is not fair and just and its usage does not give physical and mental satisfaction. Exciting Dimension:-cool, contemporary, and imaginative—are not applicable to Colgate brand because the respondents believe that the advertisements, sales promotion programmes, POP displays, etc., are not very creative and are based on current events. Competence Dimension:-successful—under Competence dimension is not applicable to Colgate brand because the users do not believe that it is one of the successful brands Sophistication Dimension:-charming, smooth, and glamorous—under Sophistication dimension are more relevant for Colgate because the usage of this brand improves the physical attractiveness of the user and the brand arouses admiration of friends and relatives visiting the house. Ruggedness Dimension:-masculine—under the Ruggedness dimension is not applicable to the brand because Colgate users do not give any gender-specific characteristics to the toothpaste. Brand Portfolio When large businesses operate under multiple different brands, services and companies, a brand portfolio...
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...You'll handle an independent sales territory for 6 months, with a focus on accountability and meeting targets and executing customer marketing projects. You will play the role of a team leader, leading a group of stockists and a large number of Stockists Salesmen and Pilot Salesmen. You will be responsible for a zone with a business of around 4-6 crores per annum. Post this, you will undertake a shadow District Manager stint for a fortnight which will provide you an opportunity to learn the art and science of Sales in Colgate-Palmolive from an experienced District Manager. Learning : You will learn about the Colgate-Palmolive Sales systems - Distribution network, Stockist management, Sales force management, In-store execution, Customer marketing programs and gain in-depth knowledge of how to leverage technology in sales. back to top MARKETING Duration: 3 months Nature of Project: To give exposure to different disciplines within marketing as practised by Colgate-Palmolive and help appreciate the role marketing performs in delivering business goals. Projects which have a business impact, are given to management trainees. It could either be a live project which would entail planning and implementation of a product launch or a relaunch. Or it could be a project to address specific brand or business issues. For example, developing a focused geography plan to attack competition and gain market share. Learning : As a MT you will develop an understanding of Consumer Marketing Planning...
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...Introduction There is no. of brand and product running in New Zealand but here I am going to write about Colgate. The full name of its brand is Colgate-Palmolive. Colgate is in the list of New Zealand`s 10 most trusted brands. Colgate-Palmolive is an American multinational brand and it produce household, health care and personal product like toothpastes, toothbrushes, soaps, detergents etc. In 1806, William Colgate started a soap and candle factory in New York City on own name “William Colgate & company”. In 1857 William died and his son Samuel Colgate managed company and modified company name as “Colgate & Company”. In 1898, the BJ Johnson`s company “Palmolive” was making soap from palm oil and olive oil. About the start of 20th century Palmolive`s soap was world`s best-selling soap. In 1938, Palmolive bought the Colgate Company and its name changed into “Colgate-Palmolive Company” that its current name. There are lots of factor that effect the marketing strategy of Colgate like Demographic factors Economic factors Social and culture factors Technology factors Environmental, health and fitness factor Demographic factor & its influence on marketing strategies Demographic factor are those factors which are related to personal characteristics like age, gender, level of education, family etc. it is also study of size, composition of human population. Economic factors & its influence on marketing strategies ...
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...COLGATE-PALMOLIVE (INDIA) LIMITED Background Colgate-Palmolive India Ltd (CPIL) is a 51 per cent subsidiary of Colgate-Palmolive Company (CPC), USA. CPC’s main business is manufacturing and marketing of oral care products, toilet soap, and shaving products. With an employee strength of 1130, CPIL has grown to a US$ 230 million company with a wide distribution network in India. Colgate is a household name in India with one out of two consumers using Colgate toothpaste. Colgate has maintained its leadership and emerged as India’s No. 1 brand across all categories for eight out of nine years since 1992. • Launched a National Oral Health Program called “Bright Smiles, Bright Future” in association with the Indian Dental Association to spread awareness about oral care amongst children. Market Share CPIL is the market leader in the Indian oral care market with a market share of 51 per cent in the toothpaste segment, 48 per cent in toothpowder segment and 30 per cent in the toothbrush segment. Creating demand in rural areas In order to create new demand for oral care products, CPIL has increased their reach in rural areas. It is converting non-users to users through various sales promotion measures such as small volume low priced sachets, distribution of free toothbrushes, Rural Van Programmes, among other things, especially in rural areas. Rural areas contribute to 35 per cent of Colgate’s sales. Major player in oral care segment Colgate was voted the “Most Trusted Brand”...
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...Company profile Colgate –Palmolive is a well-known brand that served more than a billion of people all around the world in different country. This company is founded in 1806 and the founder is known as William Colgate. For now, Colgate is running in a multinational consumer products company that focused on the production, distribution and provision of household, health and personal care products. Meanwhile, the mission and goals of Colgate is by reducing total delivered cost, extending technology resources and developing excellence in purchasing, logistics and sourcing processes to provide Colgate with a significant competitive advantage (Colgate World of Care, 2014). Product Overview Nowadays, Colgate provides oral care, personal care, home care and pet nutrition product under different trusted brands like Colgate, Palmolive, Speed Stick, Protex, Ajax, Axion, GLO, Softlan and Lady Speed Stick. In our opinion, Colgate should come out with a new production line extension for kid’s toothpaste by adding more different flavor. As what we know, nowadays most of the parent will let their kid’s to choice their own toothpaste, so that they will more likely to brush their teeth daily with using their favorite toothpaste. Besides, this new product line extension will also provide Colgate to have a more competitive advantage in the market. Competitor Analysis The major competitor for this new product line extension is Kodomo Lion. This company is the leading company in Malaysia for...
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...2.1 consumer preference 2.1.1 CONSUMER The consumer is the one who pays to consume goods and services produced As such,consumers play a vital role in the economic system of a nation. Without consumer demand,producers would lack one of the key motivations to produce: to sell to consumers. The consumeralso forms part of the chain of distribution. Recently in marketing instead of marketers generating broad demographic profiles and psycho-graphic profiles of market segments, marketers have started to engage in personalized marketing, permission marketing, and mass customization. * ------------------------------------------------- Law and politics The law primarily uses the notion of the consumer in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial users.[3] A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business.[4] As of all potential voters are also consumers, consumer protection takes on a clear political significance. * ------------------------------------------------- Public reaction While use of the term consumer is widespread among governmental, business and media organisations, many individuals and groups find the label objectionable because it assigns a limited and passive role to their activities...
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...COLGATE'S COMPANY Colgate was as a result of research made by William Dutch back in 1806, in New York City. He began with soap, a candle and a starch. Since then, Colgate has led to evolvement of many other products in the market such as, Colgate soap, perfumes, tooth brushes and toothpastes. This has also led the establishment of Colgate dental cream. Initially Colgate was one group but eventually happened to break into different companies, which includes; Colgate Palmolive company, oral and dental products, which includes both toothpaste and toothbrushes. The Palmolive Company mainly dealt with the production, supply and provision of products which included soaps, toothpaste and toothbrushes. After a business establishment, an individual finds himself in that business with an aim of making some profit and thus to the Colgate group which began as a commercial group which intended to produce products which were extremely essentials to human beings. The Colgate Company provided various services when marketing and mainly included education and health services to its people. They would also involve building services to its customers. In any business oriented company, there must have the global strategy which governs its operations. Global strategy is strategies which leads a company to its globalization as stated in its mission and vision. They are in relation to developing strategies as set up by individuals to meet their objectives. These global strategies includes, involving...
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... Company Overview Colgate Palmolive was incorporated 1806 in New York City by soap and candle maker William Colgate. Colgate now is a leading multinational firm, operating in 200 countries and territories, within the personal, oral & home care and pet nutrition industry. It is headquartered in Midtown Manhattan and it employs 38,600 people. Colgate is traded in the New York Stock Exchange with “CL” as its ticker symbol and is a component of the S&P500 index. The stock is currently trading at $108.00 as of close at November 23 and has a market capitalization of $51 billion. The company has a solid history for stable earnings and dividends and is run by a responsible management. The company’s fiscal year ends in December. Colgate’s primary competitor on the scale of the global market is Procter & Gamble. Colgate is most famous for Colgate dental products, Palmolive shampoos, Irish Spring soap and Speed Stick deodorant. They also sell pet products under their “Hill’s” brand. Key Information Colgate-Palmolive Co http://www.colgatepalmolive.com 300 Park Avenue NEW YORK NY 10022 United States Industry Overview The Soap and Other Detergents industry is the main industry Colgate Palmolive is classified in. The industry includes the production, distribution and selling of soaps, detergents, toiletries, perfumes and cosmetics. The industry in the US is composed of 229 companies and is leaded by Procter and Gamble and followed by Colgate Palmolive. Industry...
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