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Colgate: Global Strategies, Local Strength
2010 Annual Report

Colgate: Global Strategies, Local Strength
Succeeding With Consumers, The Profession And Our Customers u Innovating Everywhere u Effectiveness And Efficiency In Everything u Strengthening Leadership Worldwide u Colgate-Palmolive Company is a $15.6 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. The Company focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate follows a tightly defined strategy to grow market shares for key products, such as toothpaste, toothbrushes, bar and liquid soaps, deodorants/antiperspirants, dishwashing detergents, household cleaners, fabric conditioners and specialty pet food.
Cover: Photo taken in Chengdu City, Sichuan Province, China Contents: Financial Highlights Dear Colgate Shareholder Succeeding With Consumers Succeeding With The Profession Succeeding With Our Customers Innovating Everywhere Effectiveness And Efficiency In Everything 18 Strengthening Leadership Worldwide 2 4 8 10 12 14 16

20 Colgate’s Corporate Governance Commitment 21 Your Board Of Directors 22 Your Management Team 23 Non-GAAP Reconciliation Of Financial Measures 24 Global Financial Review/Form 10-K IBC Shareholder Information

t Mexico

Financial Highlights
2006 2007 2008 2009 2010

Net Sales ($ millions)
2006 2007 2008 2009 2010 $12,238 $13,790 $15,330 $15,327 $15,564

(Dollars in Millions Except Per Share Amounts)
2005 2006 Worldwide Sales Unit Volume 2007 Gross Profit Margin 2008 Operating Profit 2009 Operating Profit Margin Net Income Attributable to Colgate-Palmolive Company Net Income Attributable to Colgate-Palmolive Company Percent to Sales Diluted Earnings Per Share Dividends Paid Per Share Operating Cash Flow

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