...Aqualisa is a well-established manufacturer of showers in the UK. The company is recognized for quality products, innovation and great service. Despite great features and benefits of the recently developed digital shower Quartz, the initial sales results are very disappointing, and the management needs to redefine marketing strategy in order to improve performance. In particular, key decisions need to be made about target segment, value proposition and marketing mix. 1. What value does the Quartz shower offer to plumbers and consumers (its value proposition)? Quartz shower is a very unique product in the market place with multiple competitive advantages. It offers great value for both plumbers and customers, however it seems that the target market has not been carefully selected and value proposition has not been well defined and communicated. | Plumbers | Consumers | Value Proposition | * Saves time on installation - easy to install within 4 hours, can be completed even by apprentice, low space requirement, less complex / challenging job * Allows to generate more profit versus other shower products – due to easy installation, plumbers can take more orders / jobs * Drives business & customer satisfaction – appealing product, easy to demonstrate, more happy customers due to product features & benefits, incremental business growth by word of mouth * Reliability - 5 year warranty | * Convenience, All-in-One - efficient and reliable water pressure and...
Words: 2011 - Pages: 9
...you learn the information necessary in each course to understand a topic, but you will also gather information applicable to other courses and your career of choice. The second learning goal is critical thinking and problem solving. Graduates of University of Phoenix still reason clearly and critically. Each graduate will be able to identify and evaluate problems, use critical thinking skills to locate and determine the best option and implement solutions, and evaluate the outcomes of their solutions. Critical thinking is crucial to one’s academic endeavors, and to personal and work life. In each class, students must think critically about a problem or question, analyze the problem, and provide solutions based on analysis. Effective critical thinking provides more successful solutions and informs solutions for future problem solving. This will also allow you to think more deeply about a subject, turning a 2- to 3-page paper into 4 or 5 pages. The third goal is communication. Graduates...
Words: 1075 - Pages: 5
...Team Dysfunction There are many reasons that this team is dysfunctional. Assessing Charles Moore’s leadership using Jack Welch’s eight essential rules makes be believe the first issue with this team is leadership. Charles was brought in to improve the division’s performance as it had been declining or several years. However, his leadership approach has not been successful and there is no indication that he intends to ake another approach. The issues that became apparent after reading this case was that the team does not trust Moore, let alone each other. There seems to be no candor or transparency. In addition, a leader spreads optimism and positive energy; this was missing in the meeting. His preference for group-based decisions makes me think that would not be able to make a quick decision without consulting others. He seems incapable of making a gut call and taking risks with is another action that a leader must be able to take. To lead a team like this the focus of the leader has to shift to relationships and developing team members. Moore has to be able to support this team and move away from managing a team and begin leading the team. Moore also has to be able to motivate and align people his team, which is crucial in getting a team and to buy-in to a strategy. Some of Moore’s actions, such as ignoring the conflict within the team, have been detrimental to establishing himself as a competent leader. Assessing the team as a whole, there is also the absence of trust...
Words: 1377 - Pages: 6
...doing something wrong” 3 contributions and 3 questions Insights – wow factor Implications – so what is the impact of the insight over business Porter’s five forces – Shows how value is captured Threat to substitute Intensity of competitive of competition Power of buyers Power of suppliers Threat of new entrance Level of risk (low, medium or high) Why? (justification of risk level) How can we mitigate the risk * Concentrate on high level risks within porters 5 forces * * GE Mckinsey Matrix – category attractiveness and competitive position * SWOT Relative Strength Relative weaknesses Competitive advantage: Superior inputs Superior technology Superior operations Superior data Superior collaborators/partners Superior branding Superior offering Superior perceptual positioning Superior access Superior segment Superior customers Protano 8 C Category – demand - willingness to buy and ability to pay, need is perceived lack, never a product. Customers buy benefits and solutions Perception – the world according to you Marketing manager: Creator of value Manager of perception Master of persuasion Keeper of relationships for a lifetime Want – a specific satisfier (product or brand) * Competition – any player in the market going after the same customer Horizontal competition – competition across similar competitors Vertical competition (forward) – towards consumers Vertical competition (backwards) – towards suppliers ...
Words: 892 - Pages: 4
...Jay Grand Productions, Inc Brieana Yates CMGT/554 November 9, 2015 LARRY SCHREIDER This project plan for Jay Grand Productions Inc. is a 3 year plan which is to begin December 2015 and has a projected end date of December 2018. This document will outline the improvements to the current information technology throughout the organization. The need for information, knowledge and collaboration sharing has become very important to the success of this business. Clients, collaborators, artists, and investors are interested in being able to access music files, data, email, and master recordings pertinent to their specific projects. Programs such as Final Cut, Logic Pro X, and Office 365 (Saas – Software as a Service) are three of the main technologies that we need to implement for information sharing capabilities. These programs are necessary to create music, create the coordinating video files, and communicate via email. The current system is a star topology using an Ethernet connection on a Cat5 cable. All individual nodes are connected via a wireless LAN on a centralized access point; peer-to-peer infrastructure. The current WAN system plan allows for 350 GB of data with 50 Mbps down and 5 Mbps upload speeds. My recommendation is to increase the amount of data to 700 GB with 100 down and 10 upload speeds. I am also making the recommendation to hire additional IT personnel to assist in implementation, maintenance, ongoing support, and operational needs. It is also my recommendation...
Words: 2379 - Pages: 10
...Mentoring is the social foundation of research. The mentor has the opportunity to draw the best from the junior person by acting as an adviser, teacher, role model, motivator, and supportive advocate. Mentoring is an ideal way to pass ethical and professional values to others in the field. Institutions that pursue long-term development and growth must foster an encouraging, jointly supportive environment. A key element in that cultivation process is creating a mutually respectful relationship between mentor and trainee. Learning Objectives After reading this module, you should be able to: * Clarify the roles and responsibilities of mentors and those that they mentor. * Provide guidance to assist all who participate in research to avoid problems and to optimize the mentoring experience. * Describe barriers to mentoring, particularly for women and minority researchers, and potential solutions to these barriers. * Describe the importance of mentoring and the way in which mentoring occurs. ------------------------------------------------- Foundation Mentoring is one of the primary means for one generation of researchers to impart their knowledge to the next generations. More than textbooks and formal classes, the relatively informal dimensions of research, including the relationship between mentor and trainee, prepare the next generation of professionals. In her 1977 speech at the Nobel Banquet, prizewinner Rosalyn Yalow addressed the students of Stockholm, identifying...
Words: 25741 - Pages: 103
...third parties other than the tutor’s have been fully and properly attributed. Should this declaration prove to be untrue, We recognise the right and the duty of the Board of Examiners to take appropriate action in line with the University of Gloucestershire regulations upon assessment. Signed....................................................... On the ..................day of........................... 2012 Executive Summary The following report is an analysis of the contribution that Jim Collins has made to the literature and field of leadership. It has been written by the two authors in response to assignment requirements for the Managing and Leading Strategically module which is a partial fulfilment for a Masters in Business Administration degree with the University of Gloucestershire. Olivine Industries is a wholly owned Zimbabwean company, that is a key player in the manufacturing of cooking oil margarine and soaps The business is headed by the managing director Jonas and his supporting executive team. The business is currently implementing a turnaround strategy in an effort to recover from the effects of the 9 years of economic meltdown the country experienced between 2000 and 2009. The report begins by exploring the theoretical...
Words: 8040 - Pages: 33
...meet strong customer resistance. Thus there are two key challenges to address: what is the target market and desired positioning of HSS and what is the plan for marketing this product to achieve that positioning, given a tight “shoestring” budget. 2 SITUATION ANALYSIS Polyphonic HMI wants to launch, what they consider, a sophisticated, new, revolutionary software product in the music industry, with stringent budget and time constraints and therefore must swiftly define a target market and marketing plan. This begins by utilizing a framework for performing a situation analysis of the internal, the micro and macro environmental situation, composed of the typical five Cs: customers, Company, collaborators, competition, context. There are three potential target customer segments that have several unique aspects. Firstly, the record labels, that employ artist-and-repertoire (A&R) people, that amongst other activities, decides whether to market a new album and if needed select one or more songs from it to be released as singles. This is by far the smallest segment with just over a thousand representatives, who gain their reputations and therefore wealth, based on their ability to successfully select hit songs. An A&R person has a very high pressure role, always on the lookout for new talents, as they wade through hundreds of demos of new incoming artists, received on a weekly basis, while managing up to 20 artists currently on a recording contract. Secondly, the...
Words: 2335 - Pages: 10
...FINDING THE LEADER IN YOU: SELF - ASSESSMENT A Definition of Leadership A traditional definition of leadership: Leadership is an interpersonal influence directed toward the achievement of a goal or goals. Three important parts of this definition are the terms interpersonal, influence, and goal. · Interpersonal means between persons. Thus, a leader has more than one person (group) to lead. · Influence is the power to affect others. · Goal is the end one strives to attain. Basically, this traditional definition of leadership says that a leader influences more than one person toward a goal. The definition of leadership used in this course follows. LEADERSHIP is a dynamic relationship based on mutual influence and common Purpose between leaders and collaborators in which both are moved to higher levels of motivation and moral development as they affect real, intended change. PERSONALITY PROFILE This profile speaks about my personality based on the assessment from the Self –Assessment Johari window. Resistance to stress basically says I have the ability to work even under stressful conditions Tolerance for uncertainties with good ability to get work done under ambiguous and uncertain conditions. Social objectivity says am good with the ability to act free of racial, ethnic gender and other prejudices or biases. Inner work standards shows good ability to personality set and work to high performance standards...
Words: 939 - Pages: 4
...CASE STUDY: BARCO PROJECTIONS SYSTEMS THE ISSUE Barco Projection Systems (BPS/Barco), a strong player in the Projection Systems business and the market leader in graphic projectors, were taken by surprise by competitor Sony’s offering of a superior graphics projector likely to be launched at a lower price. Barco needs to counter the new model by launching new and superior models quickly and re-pricing existing models. Team A’s rationale takes shape over the following pages. THE MAIN PLAYERS * Barco Projector Systems * Sony 5’ C’s ANALYSIS: Customers / Context / Company / Collaborators and Complementers / Competitors ANALYZING CUSTOMERS Customer for projection systems ranged across industry. Projection systems were used in training rooms and boards, in entertainment centres, in the gaming industry, and in airplanes and flight simulation rooms. Customers were sourced from a wide cross-section of industries. So the customer pool was huge, but also demanding. The products needed to keep up with constant improvements in computer and video technology. Customers typically bought a new projector every 5 years, and purchased more performance than needed because of the ever increasing computer scan rates. Focus needed to be on delighting customers and providing good after sales support because the repeat customers were important – for replacements every 5 years but more importantly as these customers expanded their...
Words: 4918 - Pages: 20
...tEXECUTIVE SUMMARY The paper identifies different source and causes of different types of conflict in the work place. Analysis of the conflict was done with the aid of Blake and Mouton’s model of conflict management. The paper reflects on a real life observation using brightlands care home. Conflicts observed in the home were analysed and discussed. Manager positions in handling the conflict were also analysed using Blake and Mouton’s conflict management style model. Five conflict management style (competitor, collaborator, compromiser, accommodator and avoider) were used to analysed the conflict were based on the research of Blake and Mouton (1964). Using the conflict scenario, the paper critically discussed various approach towards conflict resolution within and between groups. 1.0 INTRODUCTION Conflict is a normal and natural aspect of life and the working environment hardly do without one form of conflict or the other. Conflict in the workplace is a well known daily phenomenon and it is on the increase. It is worth saying that a conflict free company never existed and will never exist. Tension, cultural differences, aggressions, antagonisms, negative attitude and frustration will usually exists especially wherever men are forced to live and work together. . Burton (1972) said in his book that Conflict, like sex is an essential creative element in human relationships. It is the means to change, the means by which our social values of welfare, security, justice and...
Words: 3575 - Pages: 15
...Green Buildings: Better Quality of Life Design of buildings for sustainability – Case study presentation Prof. Bernard V. Lim JP Principal, AD+RG Architecture Design and Research Group Limited Professor, School of Architecture, The Chinese University of Hong Kong The Hong Kong Community College The Hong Kong Polytechnic University Client: The Hong Kong Polytechnic University Project Manager: Campus Development Office, The Hong Kong Polytechnic University Project Architect: AD+RG Architecture Design and Research Group Ltd. Architectural Collaborators: AGC Design Ltd. Wang Weijen Architecture Acknowledgements Received - Green Building Award 2008 Merit Award in the New Construction Category. by Professional Green Building Council - Highest BEAM (Building Environmental Assessment Method) rating of Platinum by HKBEAM Society. (The first educational building in Hong Kong to achieve such rating) Acknowledgements Received - Finalist in “World Architecture Festival 2008” in Barcelona on October 2008 - one of the 12 Finalists in the Learning Category and is the only Hong Kong architectural practice in this Category. 0.0 Project Brief (I) Introduction The Project is a high-rise 19-storey institutional building for the Hong Kong Community College. It aims at providing a dynamic and interactive space for youth education while incorporating the sustainable design considerations and construction techniques into the building. 4...
Words: 3811 - Pages: 16
...in Austria as a carbonated version. Today, Red Bull is the most popular energy drink in the world in terms of market share selling over 5.2 Billion cans worldwide in 2012. 2. Red Bull in India The Red Bull brand came to India in 2003 and has been a pioneer in the energy drinks segment in the country. Traditionally, energy drinks have not been very popular in India. Products such as Glucose powders (Glucon-D) were the closest products to energy drink that the Indian consumers came to during the 80’s and 90’s. However, Red Bull has created its space in the market as Indian consumers have gradually acquired the taste and concept of energy drinks. The brand has evolved over the years in India, expanding its consumer base from sports persons, to teenagers...
Words: 4293 - Pages: 18
...McMann Cars Corp. PART I Identification and prioritisation of the problems facing the organisation. A rationale/justification needs to accompany your identification of problems. Your analysis should examine the major issues or problems currently facing the situation. Based on the evidence supplied in this part, we identified that the organisation is facing six problems effecting directly to business, those issues are communication, data management, security and fragmentation network operation system, supply chain management, obsolescence system, and weather forecasting. Communication issues This is the prioritisation problem faced by the company, there are a plenty of issues which the organisation is facing within this trouble. The very first complication is the geographical dispersion of offices in Europe countries, so that senior managers have to travel around divisions to communicate directly. As a consequence, money and time are being spent inefficiently. In addition, the lack of good intranet with compatible email system is also suffering to internal communication: current systems are introducing unnecessary redundancy which offers incoherent association with other branches. Furthermore, the status of real-time correspondence is not supporting effectively in connecting with suppliers and sub-contractors, this leads to the problem of missing project timeline. Obsolescence systems issues The loss and corruption of data has been experiencing during a period...
Words: 3475 - Pages: 14
...VIETNAM NATIONAL UNIVERSITY – HCMC INTERNATIONAL UNIVERSITY MARKETING PLAN – VINAWATCH SUBJECT: PRINCIPLES OF MARKETING LECTURER: LE DINH MINH TRI GROUP 3: 1. ĐẶNG ĐỨC CƯỜNG 2. NGUYỄN HIẾU NGHĨA 3. HÁN THÀNH DƯƠNG 4. LÊ NHẬT UYÊN NHI 5. NGUYỄN TRUNG TÍN 6. TỪ GIA HUY 7. NGUYỄN NGỌC TUYỀN 8. NGUYỄN THỊ PHƯƠNG HUỲNH 9. NGUYỄN HỮU MINH NGÔN 10. LÊ VIỆT PHƯƠNG 11. TRẦN NỮ THIÊN TRANG 12. NGUYỄN NGỌC HOÀNG HẢI EXECUTIVE SUMMARY VINAWATCH Company has just been established on October, 2013 and specialized about genuine watch and modern glasses. Our target markets are students in universities (age: 18-23) and officials (age: 24-49). Our company focuses mainly on HCMC market since HCM city have large population (about 8 million peoples) and it is the most developed city in Viet Nam with economic key. Following the social developing trend, more and more people need to have a watch to see the time arrange the schedule all work because of their busy and fast lives. This is an opportunity for our company; moreover, although our competitors are very strong, they are not deep in digital marketing or online marketing. Thus, the aim of our company is concentrating on digital marketing and customer care. Because our company newly formed, our company’s marketing objective is divided into 6 periods: * From October, 2013 to November, 2013: build customers’ awareness...
Words: 4239 - Pages: 17
