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B.B.A. VI Semester

Subject: Indian Ethos in Management

SYLLABUS Class: - B.B.A. VI Semester Subject: - Indian Ethos in Management
Unit-I Business Ethics: Introduction, Business Ethics and Management, Business Ethics and Moral Obligations; Corporate Social Responsibility; Corporate Governance; Report of the Kumar Mangalam Birla Committee on Corporate Governance; Role of Media in Ensuring Corporate Governance; Environmental Concerns and Corporations. Ethical Issues related with Advertisement and Marketing; Secular versus Spritual Values in Management, Work Ethics, Stress at Workplace Relevance of Values in Management; Gandhian Approach in Management and Trusteeship; Social Values and Political Environment Indian Ethos: Values and Ethics; Requisites for Ethics Globally A Holistic Management System; Management in Indian Perspective

Unit-II

Unit-III

Unit-IV Unit-V

45, Anurag Nagar, Behind Press Complex, Indore (M.P.) Ph.: 4262100, www.rccmindore.com 1

B.B.A. VI Semester

Subject: Indian Ethos in Management

UNIT – 1 BUSINESS ETHICS Business ethics is nothing but the application of ethics in business. Business ethics is the application of general ethical ideas to business behavior. Ethical business behavior facilitates and promotes good to society, improves profitability, fosters business relations and employee productivity. The concept of business ethics has come to mean various things to various people, but generally it‘s coming to know what it right or wrong in the workplace and doing what‘s right - this is in regard to effects of products/ services and in relationships with stakeholders. Business ethics is concerned with the behavior of a businessman in doing a business. Unethical practices are creating problems to businessman and business units. The life and growth of a business unit depends upon the ethics practiced by a businessman.

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