Premium Essay

College Cafe Buisness Plan

In: Business and Management

Submitted By nkn2c
Words 5006
Pages 21
Company Name: Pay it forward Book Supplier

Executive summery
Executive Summary

The College Cafe is a student-to-student Internet marketplace providing college students with the opportunity to buy, sell and trade college textbooks, participate in auctions, post classified ads, provide teacher evaluations, and buy products for college. The College Cafe's target market consists of over 15.8 million college students who spend $200 billion annually. The College Cafe was founded in July and is presently in its start-up stage.

1.1 Solution

The College Cafe will enable students to buy, sell, and trade used textbooks directly to other students, by-passing the university bookstores. By selling textbooks to other students, the seller can receive more money than the bookstore will pay and the buyer can pay less than the bookstore charges. In addition to textbooks, students will be able to sell class notes, old tests, computers, dorm accessories, used CDs, tutoring services or anything students wish to sell via an online student-to-student marketplace. In addition, the College Cafe will offer other services such as classifieds, teacher evaluations, weblogs (bloggers), specialized content and retail.

The College Cafe will establish itself as the leading online student-to-student marketplace by combining extensive market-specific expertise with Internet technologies to generate revenue while creating a win-win solution for students. The College Cafe will achieve market dominance by utilizing extensive domain experience, a local grass roots marketing strategy, an exceptional management team, superior software, and the formation of strategic alliances, memberships and partnerships with companies within the college market.

1.2 Market

The U.S. college student market is a growing yet underserved niche market. The U.S. Department of Education expects...

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