Colorism

In: Social Issues

Submitted By faisalxxx
Words 464
Pages 2
Khan Mohammad Faisal – University of Liberal Arts Bangladesh
2012
Abstract
Analyzing news reports and primary researches conducted, this study develops and signifies the theory of colorism among dark-skinned Asians and Africans. The data has been accumulated through news media all over the world which reconfirms the perilous effects of colorism and the prejudice and discrimination associated with it. Colorism is distinct from racism but it does overlaps at a certain stage. While racism is an inter-ethnic issue, colorism easily flourishes in a friendly intra-ethnic environment. The paper also digs into the post-colonial impact on colorism and the role of contemporary media’s representation of colored people through advertising and its amalgamation with the popular culture of countries with large colored population and capitalistic means of keeping the bias alive which amounts to roughly $18 billion industry. In the United States of America, it is evident that the practice is also a common thing among American Muslims comparable to the American African communities who rarely intermarries through racial lines. Recently, intra-ethnic employment discrimination has also caught some attention in the Arrocha v CUNY court case. According to a Newsweek report, International fashion world still prefers whiter models.
The impacts of colorism normally results into discriminatory behavior and prejudices. Colorism, also forms prejudices about lighter skinned and white people, as they are seen as more intelligent and richer. Anglo-Indians faces a kind of prejudice in which the regular Indians always sees them as foreigners.
Washington Post staff writer, DeNeen L. Brown has remarked that “colorism is the crazy aunt in the attic of racism”. A public competition called “Britain’s Most Beautiful Face” applied mathematical algorithm representing beauty which was. The paper expands…...

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