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A distribution channel is a way of selling a company's product either directly or via distributors; "possible distribution channels are wholesalers or small retailers or retail chains or direct mailers or your own stores" Distribution affects the place or path through which consumers can buy and receive the product. A distribution channel may be an on-site store, a virtual store, a retailer, a wholesaler, an agent, a telemarketer, or direct mail. The relationship between distribution and logistics is conceived as a break-even point at which goods/services/ideas and persons can be conveyed from the place of production to the society/final consumers/customers; through many means of communication such as the use of mobile phones, the internet, and other communication pipelines. many modes of transportation are used to move the items: trucks are used as a means of transporting products to a storage warehouse for safety, to avoid theft, and exposure in certain climates.

The similarities between the push/pull promotional strategies are that:
1. They both involve advertising and product development
2. The end result (hopefully) for both is that they both strive to sell as many products to the consumer as possible. The differences are:
1. Push strategy takes an already existing product and pushes it onto the consumer through many different advertising and marketing approaches. An example of this is perfume samples (scented blots on cardboard) that are shoved in magazines. This is pushing an existing product directly onto the consumer. This occurs when production is high and demand is consistent. 2. Pull strategy takes aim at consumers that are ready and waiting for a product to be produced. I recall the Cabbage Patch Kid craze of the mid 1980's. Everyone wanted that doll, and the company that produced them didn't have to do much in the way of

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