...According to the reading Harry Potter and the Technology of Magic, Teare indites about the commercialization, and thus, consumerism of children’s literature and how technology has transmuted the way that younger readers interact with the literature. She withal argues that the Harry Potter novels “attempt to make their own ingenious appropriation of the quandary of consumer goods and media” (inquiry. 548). Teare also explicates how children would rather watch movies or play video games than read books in which these mediums derived from. Teare indites, “Books have lost children’s attention … to other media that present narrative fantasies” (inquiry. 548).Teare utilizes the Harry Potter novels to illustrate how the characters face the same challenges we do when it comes to consumerism. A great example is when she mentioned the scene of the Quidditch cup where the children would spend their mazuma on “schlocky souvenirs” (inquiry. 548), then...
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...the documentary, Consuming Kids: The Commercialization of Childhood, written and directed by Adriana Barbaro and Jeremy Earp, it presents the tactic of product placement, which entails that a company promotes its products through the appearance it...
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...Magazine critique Adbusters is a popular alternative magazine started in 1989 by self-proclaimed “cultural jammer” Kalle Lasn and Bill Schamlz. As the title suggests, Adbusters is dedicated to exposing and undermining mainstream capitalist culture. Their mission statement says,“We are a global network of culture jammers and creatives working to change the way information flows, the way corporations wield power, and the way meaning is produced in our society.” it’s consistently one of the most, interesting and relevant magazines that actually discusses something of substance. While the mainstream media delivers little but clichés that never question the political and economic status quo, most alternative media tends to respond to the former in a predictable and mostly uninteresting, unoriginal and superficial way. Adbusters is one of the few (save perhaps for more obscure extreme left and anarchist journals) magazines that attempt to question and demolish the very memes and beliefs upon which mainstream society rests. On the other hand, there are some fundamental contradictions in the very essence of what Adbusters supposedly stands for. We can start to examine the whole Adbusters dialectic by looking at the format and price. How, one might naturally ask, can a glossy magazine that sells for $10(online)claim to be leading the fight against global capitalism? The price alone makes it out of reach to all but privileged consumers (to use the leftist jargon proper to such discussions...
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...Administrative Business • • • • • • • Breaks, bathrooms, food Slides Different presenters Purple folder Questions/participation Survey after each day Questionnaire Introduction Check Your Knowledge Introduction Agenda – Day One • • • • • • • • Research roles and responsibilities Policies and Procedures overview Institutional Review Board Office (IRB) NUCATS NURAP Conflict of Interest (COI) Export Controls Innovation & New Ventures Office (INVO) Introduction Introduction Research Administration Training The need for research administration training exists because of the large dollar amounts in research funding and the importance of compliance: • NU received $511.7 million in research funding in FY 2011 • NU ranked 25th in NIH research funding to universities in 2010 • Ensuring compliance remains a federal priority Source: Office for Research Annual Report. (2011): Northwestern University Introduction Research Administration Training Research Administration training helps Northwestern: • Decrease compliance risks • Administer grants more consistently & efficiently • Provide support for research administrators, faculty & staff • Meet federal government expectations regarding training and communication Introduction Training Objectives During this seminar we will: • Explain the research administration process • Discuss the roles & responsibilities of research faculty and staff • Describe the roles of the central research offices • Review...
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...Globalization through the lens of The Walt Disney Company 2. Using a single case study (for example select one of these: transnational corporations – Microsoft, McDonald’s, cultural products – film, I-pods, international financial institutions and policies – World Bank, Structural Adjustment Policies) indicate what reasons might there be for supporting and rejecting the idea of globalization as ‘Westernization’, Americanization’, and/or ‘McDonaldization’? Which arguments are more persuasive and why? Name: Amy Christofferson Student #: C05694091 Course: INS201 Due: Tuesday, November 23, 2010 "Unfortunately, all this success creates the ever-greater demand for more success." Quotes Bob Iger, The Walt Disney Company’s CEO since the death of Bill Isner in 2005. He speaks of Disney’s constant growth in economic and societal terms. Iger has focused the company’s growth on the different franchises, such as the Jonas Brothers, and on acquiring Pixar Films. Other than its branching out into other age groups, the success in the box office, along with online games and products based on both, Disney also owns many other successful businesses. Among these are ABC and ESPN as well as blossoming local Disney movies, shows and products in many different countries. Iger’s executive decisions have brought much success to Disney and have further added to the global impact of Disney and failure does not seem to be anywhere in sight. Steve Jobs, a co-founder and...
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...and block printers of Manikganj were paid for their goods upfront, so that they could feed their families. When BRAC decided to open its own retail outlet under the brand name Aarong, meaning ‘village fair’, it broadened its arms to include other artisans and master craftsmen throughout Bangladesh who were involved in the making of handicrafts for generations, and were finding it extremely difficult to survive in the newly formed country. Bangladesh has a long history of folk art and crafts but in general art and crafts were infrequently marketed as a meaningful enterprise for the poor. In the 1970s, BRAC was examining any and all possibilities for alternative forms of productive livelihood, especially for women, and the proper commercialization of art and crafts turned out to be a promising option. The first Aarong outlet opened its doors in December 1978 with jamdani and block printed silk sarees, nakshi kantha quilts, jute products, clay pottery, silver jewellery, leather goods and many other beautiful handmade products. The Social Enterprise Model To keep Aarong...
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...American Princess: The Americanization of European Fairy Tales [pic] Marina Alexandrova Student number 3021874 MA Thesis, American Studies Program Utrecht University Course code 200401064 23943 words 12 August 2009 Contents Title page………………………………………………………………1 Contents……………………………………………………………….2 Introduction……………………………………………………………3 Chapter 1: European Fairy Tales and Values about Gender and Class………………………………………10 Chapter 2: Disney Animation and American Culture…………………24 Chapter 3: Disney Animation and (Gender) Commodification…………………………………………..55 Conclusion…………………………………………………………...73 Bibliography…………………………………………………………78 Introduction Among the various aspects which define contemporary life, popular culture – and in particular, American popular culture – is undoubtedly one of the most ubiquitous and long-lasting. Throughout the twentieth century, people around the world have enjoyed film, music, animation, and written works by various authors and artists. One of the most famous and significant American entertainers of the lot has been Walt Disney, introducing millions of children and adults to his world of limitless (or so is widely believed) imagination and magic, from the earliest short cartoons produced in the 1920s, to full-length feature animations such as Snow White and the Seven Dwarfs, to the numerous...
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...Summary Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to influence parent purchases have increased over time. Second, as the enormous increase in the number of available television channels has led to smaller audiences for each channel, digital interactive technologies have simultaneously opened new routes to narrow cast to children, thereby creating a growing media space just for children and children’s products. Calvert explains that paid advertising to children primarily involves television spots that feature toys and food products, most of which are high in fat and sugar and low in nutritional value. Newer marketing approaches have led to online advertising and to so-called stealth marketing techniques, such as embedding products in the program content in films, online, and in video games. All these marketing strategies, says Calvert, make children younger than eight especially vulnerable because they lack the cognitive skills to understand the persuasive intent of television and online advertisements. The new stealth techniques can also undermine the consumer defenses even of older children and adolescents. Calvert explains...
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...Entrepreneurial Leadership from Ice Cream Capitalists NAME UNIVERSITY Abstract In the private enterprise system, entrepreneurs are risk takers who seek to make a profit through their business. What makes them different from other small business owners is their overwhelming desire to make their businesses grow. These entrepreneurs can be broken down into many different categories based on their entrepreneurial approach. The classic entrepreneur Fred Wells founded Blue Bunny ice cream. As a classic entrepreneur, he started his company by identifying a business opportunity and allocating his resources to create a profit. The wellsenterprisesinc.com site states they believe in consistent, predictable financial performance that provides a competitive return to the stakeholders, and they believe in being goal and performance-oriented through individual responsibility and accountability. Each year Wells Enterprises has supported and contributed to nonprofit community organizations that reflect the company values and complement business priorities, but their primary goal is to make profits. Social entrepreneurs Ben Cohen and Jerry Greenfield founded Ben & Jerry’s ice cream. They started their business in the same way as Fred Wells, but in addition to making a profit, they also focused on solving society’s challenges through their business. They took a strong internal view that created a value-led organization advocating on issues that don’t have an obvious fit with...
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...Research Methods Project Report Ethical Concerns of Marketing towards Children Submitted to: Fatima Saman Qaisar Date: 30th November, 2013 FAST School of Business National University of Computer & Emerging Sciences Acknowledgements Thanks to Allah-The Almighty who helped us in completing this tremendous task. Then we would like to offer our very special thanks to our respected instructor, Miss Fatima Saman Qaisar, whose constant and untiring support helped us at every stage of the project. Without her devoted and sincere assistance, we would never have been able to complete this project in an organized way. Last but not the least, we would also like to offer our thanks to our parents and our friends who supported us at every stage of completion of this task. TABLE OF CONTENTS List of Tables iv Executive summary 1 Introduction 2 Background 2 Consequences 2 Research Problem 3 Significance of the study to practice and to the wider academic world 4 Research Objectives 4 Research Questions 4 Literature Review 5 Theoretical Framework and Research Objective 23 Purpose of study 23 Research questions 23 Research Hypothesis 24 Theoretical Framework 24 Research Methodology & Methods 26 Research Methodology 26 Research approach and research method 26 Findings 28 Project Management 52 Project Charter 52 Analysis of key findings 54 Conclusion 57 Recommendations 58 Bibliography...
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...Slowly Killing Our Children Calli Soesbe Composition 2 Slowly Killing Our Children Children and teens see all different kinds of fast food marketing strategies everywhere. From television ads, internet ads, cell phones, magazines and so many other ways it’s astonishing. Fast food restaurants make sure that they use toys that are popular at the time to market to children so that they will want to get the happy meal with the toy like a doll or an action figure. If a new movie is coming out then the fast food restaurants make sure they get the toys for that movie. They have both girls and boys toys. Fast food restaurants also like to use flashy ads to draw kids to want their food. Over 10 billion dollars are spent on advertising to children. Fast food places need to cut back on the advertising would be very beneficial. They know that children are a big influence on what their parent buy for food. On average children view over 40,000 commercials a year, which are mostly for candy, cereal, toys, and fast foods. A lot of the time parent will not object to the idea of getting something fast and easy so that they do not have to cook themselves. Interview with Shannon Brownlee According to Shannon Brownlee, who is a senior fellow at the New America Foundation, at Washington, D.C. that it is hard to really say that fast food places are encouraging unhealthy eating habits, because you have to know how people respond to the advertising. She says that it is...
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...Chapter 9 New-Product Development and Product Life-Cycle Strategies 1) What are the two ways that a company can obtain new products? A) line extension and brand management B) internal development and brand management C) new-product development and acquisition D) service development and product extension E) market mix modification and research and development Answer: C Diff: 2 Page Ref: 258 Skill: Concept Objective: 9-1 2) Product improvements, product modifications, and original products can all be classified as ________. A) pioneer products B) new products C) product concepts D) product ideas E) test products Answer: B Diff: 1 Page Ref: 258 Skill: Concept Objective: 9-1 3) Which of the following is NOT a potential reason for a new product to fail? A) an underestimated market size B) a poorly designed product C) an incorrectly positioned product D) higher than anticipated costs of product development E) ineffective advertising Answer: A Diff: 2 Page Ref: 258 Skill: Concept Objective: 9-1 4) Which of the following is NOT a challenge presented by the product life cycle that a firm must face? A) All products eventually decline. B) Changing tastes, technologies, and competition affect the marketing of the product as it passes through lifecycle stages. C) A firm must be good at developing new products to replace aging ones. D) A firm must be good at adapting its marketing strategies. E) It is difficult to plot the stages as...
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...Chapter 9 New-Product Development and Product Life-Cycle Strategies 1) What are the two ways that a company can obtain new products? A) line extension and brand management B) internal development and brand management C) new-product development and acquisition D) service development and product extension E) market mix modification and research and development Answer: C Diff: 2 Page Ref: 258 Skill: Concept Objective: 9-1 2) Product improvements, product modifications, and original products can all be classified as ________. A) pioneer products B) new products C) product concepts D) product ideas E) test products Answer: B Diff: 1 Page Ref: 258 Skill: Concept Objective: 9-1 3) Which of the following is NOT a potential reason for a new product to fail? A) an underestimated market size B) a poorly designed product C) an incorrectly positioned product D) higher than anticipated costs of product development E) ineffective advertising Answer: A Diff: 2 Page Ref: 258 Skill: Concept Objective: 9-1 4) Which of the following is NOT a challenge presented by the product life cycle that a firm must face? A) All products eventually decline. B) Changing tastes, technologies, and competition affect the marketing of the product as it passes through lifecycle stages. C) A firm must be good at developing new products to replace aging ones. D) A firm must be good at adapting its marketing strategies. E) It is difficult to plot the stages as...
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...Greg M. Smith Journal of Popular Film and Television 30.1 (Spring 2002) 63-68 In the 1960's American art museums faced another of their cyclical crises of relevance, causing them to reevaluate their role in American society. The dominant paradigm in most traditional art museums was the display of Great Works, aesthetic objects existing outside of time and space for the museumgoer's pure contemplation. Since such works were universal in their artistic appeal, they were expected to reach across barriers of time and space to speak to the patron's sensibilities. The insights of great individual artists enriched the consciousnesses of museumgoers who briefly shed their individual subjectivities to encounter the eternal verities of Beauty and Truth. Outside the walls of the art museum, these eternal verities were in much disarray. The feminist and civil rights movements began publicly questioning whose idea of beauty and whose concept of truth was being articulated. The relevance of historical tableaux and delicate still lifes created for wealthy patrons came into question in an era increasingly aware of social inequities and gender and racial politics. How could the museum maintain its position as the repository of classical Beauty while attracting a population which pondered if black were beautiful or if nudes were sexist? Some museums attracted audiences with the promise of the new. Museums such as the Museum of Modern Art offered new movements...
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...An analysis of research and literature on CREATIVITY IN EDUCATION Report prepared for the Qualifications and Curriculum Authority by Anna Craft March 2001 2 Contents Page Numbers 1.0 Introduction 1.1 Aims and purposes 1.2 Approach taken and areas covered 4 2.0 A summary of the research and literature on creativity 2.1 Historical overview 2.2 The early part of the twentieth century 2.3 More recent directions in creativity research 2.4 Lines of study stemming from the 1950s 2.4.1 Personality 2.4.2 Cognition 2.4.3 Ways to stimulate creativity 2.4.4 Creativity and social systems 2.5 Background to creativity in education 2.6 Broader claims for creativity in the curriculum 5-12 3.0 What do we mean by creativity? 3.1 Definitions or descriptions of creativity 3.2 High creativity 3.3 Ordinary, or ‘democratic’ creativity 13-15 4.0 The development of creativity in education 4.1 Research into the development of creativity in education 4.1.1 Comprehensive approaches 4.1.2 Educational approaches 4.1.3 Psychodynamic approaches 4.1.4 Humanistic approaches 4.1.5 Behaviourist approaches 4.2 Teaching approaches to developing creativity 4.2.1 ‘Creative cycle’ approaches 4.2.2 Single-strategy approaches 4.2.3 Multi-strategy approaches 4.2.4 System approaches 4.2.5 Overall pedagogic criteria approaches 16-22 3 5.0 Assessment and creativity 5.1 Recording and assessing creativity 23-24 6.0 Conclusions and key findings 6.1 High and democratic creativity ...
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