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Communicating During Disasters

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Communicating During Disasters
Kisha Chaplin
University of Phoenix
Business Communications and Critical Thinking
Sherri Jenkins

In August 2010, everyone in the world’s attention was focused on a mine in northern Chile. Thirty three trapped miners were discovered still alive after the mining shaft collapsed trapping them inside. Almost every newspaper, television, and radio news companies all over the world, reported on the conditions of the trapped miners daily until their rescue in
The disaster grew the attention of a worldwide audience. The people connected to the disaster, the family and close friends of the trapped miners were paying close attention to the events as they unfolded. The audience base was extremely large. Many people living thousands of miles away from the epic center hoping for a glimpse of the trapped miners and their rescue. There are specific needs to be considered when communicating to the various audiences.
You have to consider the form of media used to communicate the message. In the past radio, television, and newspaper are the main sources of media. With technology advancements, the internet has surpassed the traditional media in obtaining news information. Out of 3030 adults surveyed, “the internet was selected as the most reliable source of news by nearly 40 percent of adults, compared to 17 percent who opted for television and 16 percent who selected newspaper and 13 percent for listened to the radio” (www.Reuters.com, 2009).
You should also consider the demographics of the audience. It is vital when drafting the message that the author is aware of the people who will be reading or listening to the communication. Demographics will dictate the level of details as well as what should be disclosed or not disclosed in the message. For example a communication to the family members of the trapped miners may have a greater

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