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Communicating

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3.1

LECTURE 3
Communicating Interculturally

To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall

3.2

Lecture 3 Objectives
Discuss trends that have made intercultural business communications so important. Discuss culture and subculture and culture’s four basic characteristics. Delineate the differences between high-context and low context cultures. Recognize cultural differences. Discuss ethnocentrism and stereotyping.
To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall

3.3

Lecture 3 Objectives continued Discuss three ways to improve communication with people who speak English as a second language; then discuss three ways to improve communication with people who do not speak your language at all. Explain why studying other cultures helps you communicate more effectively. Illustrate how word choice affects communication among people from other cultures.
To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall

Quick Quiz

3.4

Some Key Definitions

Define each of the following terms:
Intercultural communication Market globalization Cultural diversity Culture Subculture
To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall

A Few Basic Concepts About Culture
Culture is learned. Cultures vary in stability.

3.5

Cultures vary in complexity. Cultures vary in tolerance.

To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall

3.6

Cultural Differences
Cultural Context: physical cues, environmental stimuli, and implicit understandings that convey meaning High-context culture: majority of the message is communicated indirectly (nonverbally) Low-content culture: majority of message is communicated directly (words)

To accompany...

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