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Communication and a Competitive Advantage

In: Business and Management

Submitted By tsmith
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Effective Communication and Gaining a Competitive Advantage Effective communication is essential in all aspects of a business and one of the most important traits an effective manager must possess. Communication touches all areas of a business, from front line workers, middle managers, top managers and most importantly the customers of the business. In order to gain a competitive advantage all areas of the business should be well versed in effectively communicating. Effective communication is necessary to increase efficiency, quality, responsive to customers and create innovation, which if achieved will lead to a competitive advantage. The communication process consists of two phases; the transmission phase and the feedback phase. The transmission phase consists of determining what information needs to be shared, translating the information into a clear format and language and choosing a medium to share the information. Choosing the proper medium is very important, if the wrong medium is used the end result can be detrimental to the business. The very people that the information is meant for could potentially not receive it, or not have a proper understanding of what has been shared. The second phase, the feedback phase, assures both the sender and receiver that they have come to an understanding on what has been said. If managers can effectively communicate with their subordinates, and help their subordinates communicate better, then they are likely to perform better. When a manager can effectively communicate the need for high quality or the need to think of new innovative ideas, their subordinates will have a good understanding of what is expected of them. They can gain the confidence to offer innovative ideas that can improve their jobs, or make changes that will improve quality, efficiency, and productivity. Companies and managers will benefit greatly

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