...Communication Differences and Strategies Communication Differences and Strategies Communication that exists can be in the form of verbal and non-verbal communications. The verbal and non-verbal communication can be harmonized together; it may go against with each other. Males and females can be together in order to prevent miscommunication. The article will discuss the different kinds of verbal and non-verbal communication both males and females apply. I would like to see if there are critical verbal and nonverbal peculiarities among men and women. Secondly, the article will also try to explain the usual denominator of miscommunication among genders. Lastly, it will discuss the firsthand experiences of miscommunication existing in both men and women and the instruments use to address the situation. Verbal and Nonverbal Communication Communications are of different styles that do exist in both genders. However, the differences are not based from personal observations of males and females (Rawluszko, 2009). Studies showed that the male communication is characterized by authoritative, succinct, straightforward and instrumental (Ivy & Backlund, 2008). On the other hand, females are more relational and emotional encouraging personal touch (Rawluszko, 2009). Males are fonder in conversation by giving explanations while females are more conversational in order to build proper rapport (Ivy & Backlund, 2008). The various styles mentioned are some of the differences of male...
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...Lloyd SOC/333 Genders in Society April 7, 2013 Communication Differences and Strategies ‘ving feedback on the problem they do not want to listen to women vent about it (Ivy & Backlund, 2008). Women on the other hand, are known to vocalize their issues to bring closeness to relationship through their conversation. Women will also try to express themselves when communicating but they do not realize that they often just sharing their experiences and emotions and not really looking for the solutions to the problems. This will then come across as seeking advice in reality women are just looking for the audience to listen (Sapiro, 2003). When men have conversations they see a means to determine social order and to prove themselves to their audience. While women, on the other hand, often engage in conversations to become more intimate (Sapiro, 2003). It has been found that women tend have conversations to have a close relationships, while men have conversations to find solutions to their problems (Sapiro, 2003). Men also tend to dominate the conversation while women use the conversations to seek out their thoughts, feelings, and beliefs (Sapiro, 2003). As a result when men and women do experience miscommunications it will be a result of not understanding the different communication styles of each other. As it was stated earlier, women will use their communication to help develop relationships while men use communications to help determine their social order and to provide...
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...5 Major Product Communication Strategies Used In International Marketing by Smriti Chand Marketing Some of the important product communication strategies used in international marketing are as follows: A product can be marketed abroad only with the help of a communication strategy, which is what conveys the promotional theme to consumers abroad, allowing them to form perceptions about the product, spelling out, in turn, the quantitative and qualitative sales for the manufacturers. Keegan has identified five major product communication strategies, international marketers can chose from to convey the message to customers in different foreign markets. Companies can pursue three strategies to penetrate foreign markets. Some firms will simply adopt the same product or communication strategy used in their home market. This is extension. Other companies prefer to adapt their strategy to the local marketplace. This strategy of adaptation enables the firm to cater to the needs and wants of its foreign customers. A third alternative is to adopt an invention strategy, where products are designed from scratch for the international marketplace. These three basic strategies can be extended into five strategic options which are as follows: Strategic Option 1: Product and Communications Extension – Dual Extension: At one extreme, a company might choose to market a standardized product using a uniform communications strategy. Early entrants in the international arena will often opt for...
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...Marketing Strategy Template Research Team A HCS/490 March 14, 2014 Erika Johnson Marketing Strategy Template Research How do companies, facilities, or businesses promote and advertise? They use Marketing strategies. A marketing strategy is organization's plan that combines all of its marketing goals into one comprehensive plan. There are so many varieties of marketing and communication strategies available that are used within the industry to promote business. Marketing Strategies are used to streamlines product development, help determine optimal prices, increase company sales, and establishes effective distribution amongst the company. Within this short essay it will include the two marketing strategy templates as well as the communication, the components that make up a strategy plan, appropriate marketing use of the templates, and the similarities/differences of the marketing and communication strategy templates 2 Marketing Strategy Templates and 2 Communication When considering marketing and communication plans, it is important to remember that all plans are similar in nature. They produce a written document that will guide the organization towards a goal. Having the plan in writing allows people from different areas within the organization to understand the collective goal. Two specific plans that will be reviewed are a Dental Marketing Plan and a Pharmacy Marketing Plan. Both are similar but targeted at different areas of health care...
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...procedures and methods of marketing. The organizations are now adopting the global integrated marketing communication to reach the greater number of targeted customers. The organizations do not need to design marketing plan for each country rather they could look to adopt a standardized approach or can opt for an adapting strategy in order to meet the cultural, countries, communication and economic differentiations. The purpose of this essay is to understand the significance of global integrated marketing communication and to recognize the factors that should be considered in order to adopt standardization or adaptation approach for communication in international market. Standardization According to Kustin (2004), presenting the similar marketing strategies internationally is said to be the standardization approach. As stated by Vrontis & Thrassou (2007), the needs and wants of the consumer does not fluctuates among many of the countries. Moreover, the globalization has playing a great part in escalating the similarities and reducing the differentiations. However, adopting the standardization approach lower down the costs of the organization. Moreover according to (Lundeteg, 2012), standardzied strategy could also be termed as the one size fits for all strategy. The giant organizations and multinational organizations such as P&G should go for the standardization strategy as it saves the extra-costs associated with the labeling, packaging styles, colors and logo of the...
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...cross-cultural business communication: Anthropological approaches to international business Tian Guang* and Dan Trotter Shantou University, Shantou City, Guangdong Province, Southern China. Accepted 8 March, 2012 Cultural factors have long been known to influence the communication and success potential of competition. Cultural awareness shapes how business firms behave in cross-culturally reflected international markets. It is broadly recognized that cultural factors act as invisible barriers in international business communications. Understanding cultural differences is one of the most significant skills for firms to develop in order to have a competitive advantage in international business. This paper probes some key elements of cross-cultural issues in international business communication and provides a framework for creating competitive advantage for firms engaged in international business. Culture affects many aspects of international business communication. It impacts free trade policies, localization and standardization strategy decisions, advertising, brand effectiveness, business relationships, international business management, international marketing, international negotiation, and consumer behavior. Seven themes are suggested as guidelines for further research: Cultural impacts of markets, international versus domestic business communication, standardization versus adaptation in cross-cultural communication; cross-cultural dimensions of business communication research, cross-cultural...
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...Common Differences and Strategies Angeline Birong SOC/333 August 11, 2014 Erica Lloyd Common Differences and Strategies Communication is a part of daily life. Men and women have different ways of communicating which can lead to stressful interactions. This paper will examine verbal and non-verbal communications differences between the genders, types of miscommunications, and discusses the right-of-way concerning gender and status, and provide examples of dialogue among the genders. The author will also include personal experiences concerning miscommunication among the genders, and highlight ineffective communication methods observed, as well as offer effective strategies for solving the situation. Verbal and Nonverbal Communication Men and women employ differing verbal and nonverbal communication styles. These different styles can lead to certain perceptions of stereotypes between the genders. Feminine Style Women use a style that is more engaging and will “promote emotions and understanding in a personal way” (Rawluszko, 2009). A feminine style of communication is polite, involved, and supportive. Women will communicate just for the sake of communicating. The subject matter is less important than the fact communication is taking place. This builds, maintains, and proves the relationship is important (Ivy & Backlund, 2008). Women frequently infuse emotion and their own beliefs in conversations as well. Women’s voice tend to use a higher pitch than men’s. Research...
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...Synopsis of Communication Theories: Constructivism, Organizations, & Accommodation Josh Garcia Central Michigan University Synopsis of Communication Theories: Constructivism, Organizations, & Accommodation Throughout this course, several theories of communication were covered. Being able to communicate effectively is a critical component in the development of establishing meaningful relationships among people and places, as well as the exchange of information. In order to establish effective communication skills, it is necessary to analyze the system of ideas that have been designed among several scholars. However, this paper is specifically focused on the discussion of three theories, which were found to have relevant viewpoints. Throughout this paper, the theory of constructivism, the critical theory of communication in organizations (CTCO), and communication accommodation theory (CAT) were examined. Constructivism Theory Constructivism is a communication theory, which is focused on the identification of individual differences among people’s ability to communicate effectively in social situations (Griffin, 2012). Jesse Delia is credited for the development of constructivism theory. Delia’s theory of constructivism implies there is a difference between people who are interpersonally successful, opposed to those who are not. Delia’s theory of constructivism is focused on being able to better understand the differences among individuals who communicate more effectively...
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...CASE SUMMARY As for Higgins, he was born in a small Midwestern town and was able to attend the Army Language School for intensive training in Japanese because he shown an interest in languages. In Tokyo, he was assigned as an interpreter and translator. Higgins returned to college then graduating his college, work in management and joined Weaver. After a year in the company training program, he was assigned to Japan. Higgins's tasks included troubleshooting with major Japanese customers, attending trade meetings, negotiating with government officials, conducting marketing research, and helping with day-to-day administration. But, then Prescott felt that Higgins lost the U.S. point of view and substantial loss of administrative effectiveness due to the syndrome of “Going Native”, means to take on some of the culture traits of the people around you, often said of people who go to foreign. Through extensive culture and language studies he emerges as one of the strongest assistants that Prescott ever had. Higgins quite literally falls in love with the Japanese culture and tradition and over a period of time adopts all of their cultural and professional traits in his personal and professional behaviour. This works well for both the Japanese who being to trust him as well as the Americans who use him for negotiations and deals until the time that Higgins becomes emotionally connected to all the people around him and begins rallying for their cause against his own boss. This puts...
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...Communication Plan for Google TV Marketing MKT/571 Introduction Team B’s objective is to initiate a successful launch of Google T.V. In an effort to achieve success, we must develop effective communication with our domestic and international markets. Advertisements and promotional programs must be attention capturing and expressed in a way which is impressive to the customer. Our form of technology must be innovative in a way that will appease our targeted audience. These objects will be discussed thoroughly throughout this paper, and communication strategies will be compared for domestic and international markets. Developing and managing an effective marketing communications plan According to Kotler & Keller (2007) communication channels deliver and receive messages from target buyers, and include newspapers, magazines, radio, television, mail, telephone, billboards, posters, fliers, CDs, audiotapes, and the Internet. Effective communication is important to the success and failure of Google TV. Google TV has collected demographics, assessed the need of its services, identified issues, and opportunities, segmented its target market, and established the distribution channel. Google TV is ready to define measurable goals, its message, a budget, and a means to monitor, and evaluate the results. Google TV also needs to identify its form of media and develop a strategy. A goods strategic plan will help Google TV to manage cost and stay within its marketing budget...
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...Communication Theory HCS July 25, 2011 Communication Theory Learning to communicate and collaborate with individuals whose gender and culture are different is a critical skill to possess in today’s professional world. Therefore, it is important to develop strategies for communication and collaborating within a group or team of individuals of different genders and cultures. Learning and using proven communication strategies could mean the difference between “a group of people working together, and a team functioning together effectively” (Wee & Morse, 2007, p. 38). To perform at its best, a team needs to be composed of individuals with different skill sets, including different genders and cultures ("Pulling in the Same Direction," 2008). This diversity of skill sets also allows a better distribution of responsibilities on a team and creates an environment that encourages cooperation. Good communication must be embedded into the organization’s culture and effective communication must be recognized and supported by management (Wright, Sparks, & O'Hair, 2008). Gender and cultural stereotypes can act as barriers when communicating with coworkers, patients, families, caregivers, and managers. The health care given to patients can differ because of poor communication brought about by cultural differences (du Pre, 2005). Health care providers can work to bridge communication gaps by making the most of face-to-face communication and encouraging questions and open dialogue. Acknowledging...
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...weeks from the grocery. What is this type of behavior an example of? A: Routinized Problem Solving B: Limited problem solving C: Extended problem solving 3. Aaron does research on several local colleges before applying to his first three choices. This is an example of: A: High – involvement purchase decision B: Low – involvement purchase decision Marketing Plans Reading: Contemporary Marketing: Chapter 2 + Ch. 2 Appendix Web sites: http://www.jpec.org/handouts/jpec33.pdf http://www.netmba.com/marketing/process/ Questions: 1. Strategies are designed to meet objectives. Tactics are designed to implement strategies. Are tactics designed to be long-term actions? A: Yes B: No 2. Ralph’s Jelly Rolls are experiencing a decrease in market share. He is thinking about creating a new product to help gain market share. Should he perform a competitive analysis? A: No B: Yes Marketing Strategies Reading: Contemporary...
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...Pontiac Michigan facility. The purpose of this paper is to identify strategies available to form the teams. In addition there are challenges or barriers that may happen. Also how to determine the best strategy will be discussed. Last, to ensure effectiveness, certain measures were taken to determine each team’s success. There are many strategies available to build teams. After selecting team members the superintendents agree on five strategies useful in team formation. Bringing a fresh perspective to these teams is important because this marks our first involvement in the industry. The first team strategy we reviewed was a Leadership Creation strategy. This is close to our traditional team creation strategy, putting our senior members in charge of subordinates’ action, monitoring, and reporting. The strengths of this strategy are channeled communication, consistent reporting, and development of a standardized process. Weaknesses include possible loss of motivation by subordinates and decline in quality control. Expectations of goals is another strategy to build a team. The strengths of this strategy are good for measuring the objectives and enhance the competence a team. If a team member fails to communicate or does not believe he or she is part of the group the team is likely to fail. Open communication meaning consistent communication leaves no team members guessing what he or she should do. Lack of communication may lead to team member not doing the...
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...Communication: A Verbal Path to Effective Leadership A large part of being an effective leader is communication. Whether in a public speaking environment, a one-on-one conversation with a team member or while delegating workloads, it is critical that all aspects of a leader’s communication be on point. There are several communication strategies that a leader should employ that will help him/her be a strong, respected leader and in turn appreciated - maybe even loved by his/her team. This type of leadership will lead to a cooperative, collaborative and most importantly, a successful work environment. When communication from a leader is broken, much like the game “telephone”, the entire team’s communication becomes broken. Signals are crossed and the wrong messages are sent. The eventual effect on the team, and overall organization, can easily and quickly become negative and even unhappy. While many organizations have embraced the need for good communication strategies, and believe in the difference it makes, implementing those strategies can be a challenge. The following essay discusses two main issues about communication and leadership: Effective Leadership Communication Strategies in today’s workplace and the Barriers That Effective Leaders Must Avoid in order to lead effectively and build a productive work environment in spite of the many changes occurring in today’s world. Effective Leadership Communication Strategies There are some very key communication strategies that...
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...more than one country, target audiences differ from country to country in terms of how they perceive or interpret symbols or stimuli, respond to humor or emotional appeals, as well as in levels of literacy and languages spoken. How the advertising function is organized also varies.Therefore,companies decentralize their budgets and placed in the hands of local subsidiaries, resulting in greater use of local advertising agencies.(Susan P. Douglas and C. Samuel Craig New York University).As the result of local advertising agencies, the advertising strategies are different for the multiple cultures and diverse religious believe to some extent, even these advertisements introduce the same productions. The region culture affects everything people do (Crewkerne Business park 2014). In the long process of development of advertising industry, culture had a close connection with almost every aspects when making advertisements such as communication style、colors、numbers、images and cultural values in advertising (Crewkerne Business...
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