...Project Brazil is a county located in South America and has the fifth highest population in the world. According to geert-hosftede.com, one of the biggest differences between the U.S and the Brazilian culture is the individualism. In the United States, individualism is practiced 91% compared to Brazil with 38%. People in the United States think more as “I” compared to Brazil which think and act more as “we”. In Brazil, power distance is practiced a lot because all the individuals in the society are not equal. Also, the power holders have more benefits than the less powerful in the society. In Brazil the power distance is 69 compare to the United States with 40. When it comes to masculinity, the score of Brazil is 49 and the United States 62. Reading with scores the United States is more driven to success, achievement and competition and Brazil has a lower score. For long term orientation, the United States scores lower than Brazil with 26 and Brazil scores is 44. This being said, Brazil takes more pragmatic by encouraging thrift and efforts in modern education as a way to prepare for the future compare with the United States. According to geert-hofstede.com, “At 76 Brazil scores high on UAI – and so do the majority of Latin American countries. These societies show a strong need for rules and elaborate legal systems in order to structure life. The individuals need to obey these laws, however, is weak. If rules however cannot be kept, additional rules are dictated. In Brazil, as...
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...differences is that Brazil is a collectivistic culture as measured on Hofstede’s Individualism Index, in contrast to Canada’s individualistic culture (Hofstede, 2014). Brazil’s collectivist nature will have many impacts on your daily interactions, including the Brazilian importance of family, which will often be place above work priorities (Training, 2012). Brazil is also different in its communication style, which tends to be more informal and indirect than Canada’s formal and direct style. Brazil is also considered a high-context culture, therefore it is important to pay attention to what is said, how it is said, and what is not said (Suderman, 2008). Another major aspect of Brazilian culture is the importance of building relationships before commencing business. Brazilians expect to get to know their business contacts through multiple meetings, in order to establish trust, and hopefully a friendship (DiPaolo, 2006). This process may take some time as it illustrates Brazil’s Polychronic orientation, which is more relaxed (slower) in nature and where the prevailing attitude is that “things will get done in their own time” (Suderman, 2008). Brazil is also very comfortable with inequality as evidenced by their high score on Hofstede’s Power Distance Index (Hofstede, 2014). As a manager in Brazil you will be expected to take absolute responsibility and to use an authoritarian style of leadership (Training, 2012). There are also non-verbal communication cues that you should...
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...Communications Plan MKT 571 February 13, 2012 Robert McManus Communications Plan Communication is key to any successful business; it is how the organization decides to project their voice and their product and determines its success in the market that it enters. Entering into new markets does have its risks, so it is incredibly important via marketing to generate customer buzz and excitement and grow demand for the product. For Verizon to be successful in Australia and Brazil it is important to establish an effective communication plan to establish a customer base that will embrace Verizon’s new product offering. Developing and Managing an effective Marketing Communications Plan To establish an effective communication plan, Verizon will employ technology to establish its brand image in Australia and Brazil. In need of consideration are the budget for the effort, effectiveness of the plan with reference to new clients’ subscriptions to Verizon and evaluating the plan after it has been launched to determine the necessary changes to be made (Kotler& Keller, 2006). The budget available will impact the types of technology and media used and should be sufficient to allot for different media outlets. This approach would enable Verizon to target a larger client base, and gain support for its brand image, confirming the importance of access to more than one outlet to customers (Kotler& Keller, 2006). Next, Verizon must evaluate how effective their plan has proven to be based upon...
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...Communication in brazil In: Business and Management Communication in brazil 1. Research the role of nonverbal communication in business dealings in Brazil. There are many concepts related with nonverbal communication in business dealings at Brazil. Basically, the scheme of nonverbal communication concepts in Brazil falls within the following. First concept is the artifact; this is related with the person´s physical appearance and his/her physical surroundings. South American people and specifically Brazilians emphasizes in the artifacts as triggers of a conversation, or also as impediments by the time to have a good conversation. Chronomics is other important concept within Brazilian business culture. This concept is related with managing time, the delays in appointment times and the lack of planning in the management of the time. Haptics refers to all the elements related with corporal touching during conversations. Handshakes, hugs and kisses are associated to this topic and in Brazil these actions are very common in the business environment. Kinesics involves the study of the body language and how people perceive it. Brazilians appreciate the eye to eye contact as a manner to show respect, they use different gesticulations during conversations and this is a peculiar custom of their culture. Proxemics relates all the components of the physical position or space. Brazilians do not take care of proximity during conversations. They can be really close as conversations...
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...could cause potential problems if not handled properly. Communication styles can vary drastically between the cultural divides of our great planet. Verbal, as well as nonverbal, messages must be adapted to meet the needs of whichever country is being courted. Brazil is no different. While there are many similarities between the U.S. and Brazil, one major difference, on the business front, is the communication style. While most U.S. business offices are very formal in terms of ideas and debate, utilizing mostly written protocol, Brazilian business professionals tend to communicate matters more orally. According to “Brazilian Communication Styles” (2010) website, the manner in which meetings are discussed can be extremely emotional and often theatrical when compared to the traditional U.S. model. Exaggerated body language and intense eye contact can illuminate any board meeting. If one were to not understand this cultural contrast, certain negative implications could arise. The top echelon of the American business world is dominated by males, this is a known fact. Therefore, most companies are not used to catering to female leaders. However, Brazil is leading the way for a new breed of CEO, the educated and motivated woman. Hewlett (2011), “In Brazil, 14% of the CEOs of large companies are female” (para. 4). For an American business attempting to negotiate terms for mergers or hiring of a woman in Brazil, they must not forget to make any necessary adjustments needed...
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...Appendix C Cross-Cultural Communication Matrix Use the matrix to complete the country information. Write 3-4 sentences for each item. Access the Business Around the World information by accessing http://www.mhhe.com/business/buscom/bcommonline/ Select three regions of the world to research by clicking the map on the lower-left corner of the page. Select one country from each region you chose to research. Enter your final country selections into the matrix. The Web site provides you with a strong starting point. You may also want to perform a general Internet search to find additional information. Include APA-formatted references on a separate page. The assignment is due in Week Three. |Cross-Cultural Communication | CountryPreferred Communication Style Nonverbal Communication PracticesBusiness Communication NormsStrategies to Increase Cross-Cultural CommunicationBrazilIn Brazil you will discover that they prefer to carry out with individuals instead of company. When you work with other companies you will find that they interaction is more on a personal basis instead of company. Face to face interaction is the favored type of communication. In Brazil it is important to make eye contact when welcoming someone, and that is complemented by a solid hand shake. Also in Brazil it is very common to stand...
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...INTERCULTURAL COMMUNICATION Introduction Communication is the process of creating and sharing information with one another. Rapid changes in technology, transportation and immigration are making the world into a small-intersected community, where understanding how different cultures communicate is extremely important. In order to achieve effective intercultural communication we have to understand how different cultures communicate. Communication styles differ by how power is distributed within an organization. There are essentially two types: hierarchical, and democratic. In a hierarchical structure the most power is held by the highest ranking individual, where as in a democratic structure, power distribution is uniformed among the individuals. The classification of high-context versus low-context cultures based on the amount of information that is implied versus stated directly in a communication message. In high-context cultures, the meanings of the messages are found in the situation and in the relationships of the communicators, or are internalized in the communicator’s beliefs, values, and norms. In low-context cultures, less emphasis is placed on the context. Instead they rely on explicit verbal messages. Understanding these differences is essential to accurately decoding the message. Communication specialists estimate that three-fourths of our communication is nonverbal and takes place through our behavior. Nonverbal cues serve as the markers of ones’ identities...
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...Axia College Material Appendix C Cross-Cultural Communication Matrix Use the matrix to complete the country information. Write 3-4 sentences for each item. • Access the Business Around the World information by accessing http://www.mhhe.com/business/buscom/bcommonline/ • Select three regions of the world to research by clicking the map on the lower-left corner of the page. Select one country from each region you chose to research. Enter your final country selections into the matrix. The Web site provides you with a strong starting point. You may also want to perform a general Internet search to find additional information. • Include APA-formatted references on a separate page. The assignment is due in Week Three. |Cross-Cultural Communication | |Country |Preferred Communication Style |Nonverbal Communication Practices |Business Communication Norms |Strategies to Increase Cross-Cultural | | | | | |Communication | |Brazil |The official language of Brazil is |Brazilians will make assumptions about a |Brazilians do business with...
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...Cultural Aspects of Doing Business in Brazil When doing business in global environment, being aware of impact of cultural differences is one of the keys to international business success. Since cultural differences will affect you and your business success directly. Accordingly, knowing the cultural differences between target country where to startup business and home country is a significance factor to sustain the business. Here are some facts about Brazilian Cultures’ components. Brazil’s official name is Federative Republic of Brazil but even its citizens do not prefer using whole name. According to last research the population is roughly 200 million and estimated to be growing at about 1.6 percent per year. Young population has a significance share over population. Since 62% of Brazilians are under 29 years of age. Brazil has six climatic regions: tropical rainforest, tropical wet and dry, tropical monsoon, hot semiarid, humid subtropical and subtropical highland. Although most of Brazil lies in the tropics, more than 60 percent of the populations live in areas which are cooled either by altitude, sea winds or polar fronts. While the coastal cities of Rio de Janeiro, Recife and Salvador can get extremely hot, plateau cities such as São Paulo, Brasília and Belo Horizonte have mild climates, and the southern cities of Porto Alegre and Curitiba have mild winters. It is extremely important to know for foreign businessman because climate is as important as culture. For example...
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...It is a wireless and broadcast communications infrastructure company that owns, operates and develops communications sites. Its primary business includes leasing antenna space on multi-tenant communications sites to wireless service providers, radio and television broadcast companies, wireless data providers, government agencies and municipalities and tenants in a number of other industries. This business is its rental and management operations, which accounted for approximately 98% of its total revenues during the year ended December 31, 2011 It also offer tower-related services domestically, including site acquisition, zoning and permitting services and structural analysis services, which primarily support its site leasing business and the addition of new tenants and equipment on its sites. In January 2012, the Company merged with and into American Tower REIT, Inc. During 2011, the Company acquired additional 125 communications sites from Telefonica Colombia. On February 1, 2011, the Company acquired 140 communications sites from VTR Banda Ancha (Chile) S.A. and its affiliates. On December 30, 2011, the Company purchased 100% interest of a subsidiary of Telefonica Moviles Chile S.A. that owned 558 communications sites. On December 14, 2011, the Company acquired control of an additional 76 existing communications sites from Cell C. On March 1, 2011, the Company acquired 100% interest of a company that owned 627 communications sites in Brazil. During 2011, the Company acquired...
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...this has assisted businesses in making sure that all employees are following the same code of ethics and keeps the company running ethically. Two countries that have had many articles written their ethical perspectives are Brazil and China; these articles also give an overview of the study used to compare ethical differences between American and Brazilian MBA graduates working during the study. In the article concerning the ethical perspectives of Brazil and China, the Chinese believe that communication is the key component in business affairs; employees of both domestic and international companies must use communication to complete any business deals or transactions. One influence that sets the Chinese apart from other countries in their way of ethics is that their base ethics teachings are based off the teachings of Confucius. Confucius was known as a political figure, educator, and a thinker; his teachings have become the foundation on how the Chinese perceive education of man and give direction on how a person should live their life. Confucius’s teaching gives a guideline on how one should interact daily with others and what form of governments in which one should participate. A study was completed comparing the business ethics of MBA graduates in Brazil to those in the United States; the results of this study aimed at showing how business...
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...This is because the workers in the business are the most important in a business. Due to the cultural behaviours, try not to embarrass a Brazilian citizen and criticizing a person makes the person loose attention in a meeting. Everyone has rights to his or her own opinion in a business meeting but decision makings are taken by the person in charge. And face to face communication is more preferred rather than text communication because Brazilians are very comfortable doing their business with people they know. Business cards are offered during an introduction of any new member of a business and it is advised that a business card has to be translated into Portuguese language. Any business appointments have to be made about two to three weeks earlier than expected. They have to use lawyers and accountants for any form of negotiations. In the aspect of dressing, the way you dress tells people the kind of person you are and where you come from. Every ethnic group in Brazil has their own mode of dressing for every event. The residents from the urban areas of Brazil do wear the Western dresses and also their traditional attires. The men have their own attires as well as the female. Brazilians derive pleasure of their mode of dressing. The appropriate dressing for men in business is preferred to be a dark colour suits and women wear suits or any dresses that are suitable...
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...Brazil Background Information Capital: Brasilia Official language: Portuguese Area: 8.511.965 km2 Number of inhabitants (2007): 185.998.215 (Brazilian Statistics Institute IGBE) Population density (2007): 23 Inhabitants per km2 Population growth (2007): 1,2 % for 2007 (IGBE 2006) Working population (8/2008): 57 % (IBGE) Foreign Inhabitants (2006): 0,7 % (IBGE) Unemployment rate: 7,6 % (8/2008), 9,5 % (8/2007), 10,6 % (8/2006) (IBGE) Religions: roman catholic (73,6 %), protestants (15,4 %), spiritualists (1,3 %), umbanda und candomblé (0,3 %), others (1,8 %), none (7,4%) (Census 2000) | Based on area and population, Brazil is the fifth largest country in the world. In Europe it is commonly known as an attractive travel destination and former immigration country. Over four million Europeans immigrated into Brazil since the first Portuguese colonisation in the 16th century until the Second World War. Since the 1980s the circumstances have changed the other way round. It is estimated, that since then over three million Brazilians emigrated into the United States as well as Europe and Japan. Nonetheless, due to the growing economy of the last decade, Brazil has changed again into an immigration country. Although Brazil is the ninth largest national economy of the world, social inequality is at its peak. In 2005 the richest 10% of the population earned 48% of the national income, whilst over 40 million Brazilians had less than 2 dollars a day to live (Central Intelligence...
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...Nuova Accademia di Belli Arti Milano BERSHKA IN BRAZIL José Contreras Julia Avancini Maria José Gonzales Marina Gallati Fashion Marketing Communication Milano/2012 THE BRAND Bershka is one of the brands from the Inditex Group (which the sales represents 10% of the company), focus in the young public which like street style, music and art. The brand was created in April 1998 with a new conception of fast fashion and store, selling clothes just for women. In 2002 the company started to produce men collection too. The brand can be a reference point for fashion targeting because in just 2 years has consolidated its brand image with 100 shops. Nowadays the brand has 785 stores in 54 countries, and shopping at Bershka offeres the newest and hippest 21st century trends to their clients. MISSION The reason why Bershka exist is to offer to their consumers the best trends of the fast fashion world with an urban style, bringing new products to the stores in a short time. Therefore, the brand wakes the desire of buy in their clients, because is updating frequently and offering new products with different design all week. ENVIRONMENT Brazil is a country that is growing in a lot of aspects, especially economic facts. With a World Cup in 2014 and the Oplympics in 2016, all world are paying attention and thinking in ways to invest there. Not only have that, but the media (movie and television) focused attention in the country in the last years too. For...
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...Case 3 Google’s Orkut in Brazil From the case “Google’s Orkut in Brazil: What’s So Social about It?” (Jain, 2011), we can know that Orkut, the social networking site of Google, had achieved an immense success in Brazil. However, it also faced many problems and challenges, such as how to keep the balance among the advertisers, members and the government, and whether they should protect members’ data even if they were criminals. Social networking sites are platforms for Internet users to communicate with others online. The users can join in the websites by registering and providing their basic information. They can also put their photos online if they want. There were some early social networking sites such as SixDegrees, Friendster and MySpace. SixDegrees, established in 1997, was the first one but did not have many functions; also, it did not have a sustainable model to develop the website continuously. Then Friendster appeared and achieved a big success; however, it failed because of the unenlightened technology and social problems. After that, MySpace launched and focused on the relationship between bands and Internet users. MySpace aimed at the users of Friendster and tried to attract them. In 2004, Facebook turned up and grew rapidly from a Harvard-only site to a platform for all people above age 13. From the chart (Henrikson, 2011), we can find that during the period from 2004 to 2011, Facebook was the most popular social networking sites with 310 million daily unique...
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