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Communication Plan for Google Tv

In: Business and Management

Submitted By scd1
Words 1990
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Communication Plan for Google TV
Marketing MKT/571

Team B’s objective is to initiate a successful launch of Google T.V. In an effort to achieve success, we must develop effective communication with our domestic and international markets. Advertisements and promotional programs must be attention capturing and expressed in a way which is impressive to the customer. Our form of technology must be innovative in a way that will appease our targeted audience. These objects will be discussed thoroughly throughout this paper, and communication strategies will be compared for domestic and international markets.
Developing and managing an effective marketing communications plan According to Kotler & Keller (2007) communication channels deliver and receive messages from target buyers, and include newspapers, magazines, radio, television, mail, telephone, billboards, posters, fliers, CDs, audiotapes, and the Internet. Effective communication is important to the success and failure of Google TV. Google TV has collected demographics, assessed the need of its services, identified issues, and opportunities, segmented its target market, and established the distribution channel. Google TV is ready to define measurable goals, its message, a budget, and a means to monitor, and evaluate the results. Google TV also needs to identify its form of media and develop a strategy. A goods strategic plan will help Google TV to manage cost and stay within its marketing budget. Google TV needs more than one distribution channel to ensure its message reaches its target market. Google TV needs a short, clear, and simple message. “The objectives of marketing communication are category need, brand awareness, brand attitude, and brand purchase attention” (Kotler & Keller, 2007, p. 283). According to Kotler & Keller (2007) developing effective communications involves...

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