...Integrated Marketing Communications Plan | [Company name] | | | | | Product name: | Click here to enter text. | Prepared by: | Click here to enter text. | Modified date: | 9/18/2008 | | | Table of Contents 1 Executive Overview 4 1.1 Scope of this Integrated Marketing Communications Plan 4 1.1.1 Marketing Objectives 4 1.2 Communications Objectives 4 1.3 Communications Strategies 4 1.4 Issues and Challenges 4 2 Situational Analysis 4 2.1 Product History 4 2.1.1 Product background 4 2.1.2 Current problems facing product 4 2.1.3 Past integrated marketing communications oR advertising themes 4 2.1.4 Past integrated marketing communications budgets 4 2.1.5 Past to present media spending 4 2.1.6 Current messaging 4 2.1.7 Customer trends 4 2.2 Current Marketing Situation 4 3 Target Audiences 4 3.1 Target Audience 4 3.2 Key Evaluation Criteria 4 3.3 Target Audience Profiles 4 3.3.1 Customer Profiles 4 3.3.2 Industry Analysts and Publications 4 4 Competition 4 4.1 Product Comparison 4 4.2 Barriers to Entry 4 4.3 Competitor Differentiation 4 4.4 Key Competitor Net Impressions and Messages 4 5 Branding and Messaging 4 5.1 Branding Architecture 4 5.2 Positioning Statement 4 5.3 Value Propositions 4 5.4 Major Messages 4 5.4.1 Major Messages for Customers 4 6 Communications Vehicles 4 6.1 Communications Process and Vehicles for Customers 4 7 Tactical Calendar 4 8 Budget 4 9 Metrics 4 ...
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...Midfield Terminal Energy Facility (Area of discussion- Cost & Quality) Team Members: Background Outline of project The Pittsburgh International Airport is owned and operated by the Allegheny County Department of Aviation. The new Midfield Terminal includes, Landside/central services bldg Airside building Gate capacity Provisions to expand - 500,000 sft 1,200,000 sft 75 aircraft 100 gate terminal. Pittsburg is the second busiest passenger airport in Pennsylvania and 47th-busiest in the United States, serving 8,041,357 passengers in 2012. Background Outline of project The airport has the longest runways of a commercial airport in Pennsylvania at 11,500 feet (3,500 m). Until 2004 US Airways largest hub was at PIT. PIT occupies more than 12,900 acres (52 km2), making it the fourthlargest airport by land area owned in the nation. The Midfield Terminal Energy Facility was designed to meet the requirement as: Ultimate cooling load of 9,100 tons Ultimate heating load of 113 x 106 Btuh Out Line of Project Outline of project The energy facility also provides electric power to the Midfield Terminal from the new substation located between the energy facility and the field-erected concrete cooling tower. Completion – 6 weeks ahead of schedule and within budgeted cost. Outline of project ??? Cost Quality Scope Management Outline of project Well defined scope and explicitly required quality removes building up of cost contingencies...
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...Week 4 Communication Plan Outline Learning Team B University of Phoenix BUS 475 Prof. Dr. Dwayne D. Jakes, CMC August 16, 2010 Communication Plan for Hispanic Bakery |Deliverable/Description |Type |Target Audience(s) |Delivery Method |Delivery Frequency |Who is Responsible? | | |(Man/Mktg/ Info) | | | | | |Customer Service Training and Implementation |Mandatory |Employees |Management should be well versed on all customer |Monthly and more |Management | |Since Hispanic Bakery prides themselves on the fact | | |service-training topics and able to fully train |frequently with new | | |that their customer service is the best, it is | | |the staff and answer any questions. Management |hires. | | |imperative that the staff of the bakery is properly | | |should be monitoring the customer service efforts | | | |trained in customer service and communication to | ...
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...Team A Management and Communication Plan XXXXX MGT/311 February 25, 2014 Instructor XXXX Team A Management and Communication Plan Introduction Riordan Manufacturing has requested team alpha as consultants to implement a single customer managing system. Team alpha must create a management plan, since the company does not have a formal management plan in place. Secondly, the team will devise a communication plan for Riordan Manufacturing. The management and communication plan will include outline details of each system. A conclusion at the end of the paper will explain why this would an optimum plan for Riordan Manufacturing. Change Management Plan Since Riordan Manufacturing does not have a formal customer managing system for their employees, Team alpha must first create a formal power structure that informally empowers all employees effectively. The management plan will examine the business culture, employee’s behavior, and employee’s resistance. Backup strategy implements are included at the 12-month period if the primary power structure fails. First, team alpha will discuss their primary power structure. Current Formal and Informal Power Structures The current power structure at Riordan Manufacturing based on the principle of using controlling force to motivate their employees. The company uses threatening tactics with negative write-ups or even termination. This type of formal power structure is a coercive power structure. The negative formal power structure...
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...Communication Plan Outline “A communication plan documents the proposed and agreed upon paths and mechanisms of communication across a project. This needs to be updated at the start of each process based on the repetition work group assignments. Everyone on the project should be aware of how to communicate across the project and externally to the wider organization. Communication is a big overhead and can be a big drain on productivity. Hence, it is important to put focus on developing a good communication plan and practicing the discipline of following it” (MSF for CMMI Process Improvement, 2007,p 1). A solid communications plan contains several critical elements. Not every plan needs to include these elements, but using this outline will help not to omit an important component. Summary: Describe the situation at a high level Description and background of the issue or initiative Project goal /desired outcomes Communications objectives (e.g., awareness, attitude, and action) Dominant concerns or major issues Stakeholders: List stakeholders who benefit from project’s results and how each stakeholder will support the project. Internal stakeholders External stakeholders Audiences: List primary and secondary groups to target.. Internal audiences External audiences Messages: Define messages to communicate to various audiences. Key messages – should be two-to-three overriding messages...
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...computer software and hardware and will develop a personal technology philosophy and classroom technology plan designed to enhance and shape their teaching skills and knowledge to better utilize emerging technology. (APTS 3, INTASC 6) Assessment Tool Selected 1) Comprehensive Classroom Technology Plan 2) Reflection Essay Specific Performance/Task(s) Select and implement appropriate technology and resources. (APTS 3.11) Select and use research-based strategies to engage learners. (APTS 3.12) Relevancy of Task to Teacher Candidate Demonstrate the effective use of technology to foster active inquiry, promote collaboration, and support interaction in the classroom. Assessment: Student Prompts/Teacher Directions Comprehensive Classroom Technology Plan (e-Portfolio Assignment) In Modules 2-6 you will be drafting the component parts of a Comprehensive Classroom Technology Plan for use in a 21st century classroom. The Comprehensive Classroom Technology Plan will include the sections listed below. Drafts of these sections will be submitted throughout the course for instructor feedback and will be revised for inclusion in the Benchmark Assessment, due in Module 7. A Reflection Essay will also be prepared to accompany the plan. The plan is composed of the following components: * Section One: Mission and Vision Statement * Section Two: Communications Plan * Section Three: Integrating Instructional Technology * Section Four: Software to Support Assessment ...
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...Article Review: McDonald and Leppard (1993) The Marketing Audit The Marketing Audit Model Any marketing plan will only be as good as the information on which it is based, and the marketing audit is the means by which information for planning is organised. A marketing audit is a systematic, critical and unbiased review and appraisal of all the external and internal factors that have affected an organisation’s commercial performance over a defined period. By providing an understanding of how the organisation relates to the environment in which it operates, the marketing audit enables management to select a position within that environment based on known factors. Any organisation carrying out an audit will be faced with two kinds of variable: those over which if has no direct control and those over which it has complete control. The former include economic and market factors, while the latter usually concern the organisation’s resources, or operational variables. This suggests that the marketing audit should be structured in two parts: * External audit—the uncontrollable variables (business and economic environment, the market, the competition). * Internal audit—the controllable variables (organisation’s strengths and weaknesses, operations and resources in relation to the environment and competitors). Chapters 1—6 McDonald and Leppard’s The Marketing Audit Model is a comprehensive set of exercises that a company can go through to develop insight into all aspects...
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...The Marketing Plan Handbook Written by Alexander Chernev In The Marketing Plan Handbook, Chernev explains the pieces of a marketing plan , breaking down the need, standard issues, and concerns with many of the plans that companies possess. He also gives a better understanding as the difference between a marketing plan and the strategic plan that many confuse are the same. Many issues fall into play when a company writes the document only by the standard requirements that are given, as an example the 50 page requirement. The main points of the book are focused that the simpler the plan, the better. The outline proposes emphasis on the marketing plan to be written simple and basic and focused on value-management. The finances, operations, technology, and organization should be focused. The plan is broken down into eight simple parts: executive summary, situation analysis, goal, strategy, tactics, implementation, control, and exhibits. He creates and easy to follow guide in which all marketing plans should possess with the need to know information, excluding the fillers. The book suggests there are three key principles in writing a marketing plan. The business strategy must outline and communicate these principles to a target audience. The plan must be first actionable. In this, it should include a development of action directed at obtaining a specific goal. This includes creating or modifying parts of the seven key marketing mix variables: product, service, brand, price, incentives...
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...Communication And Collaboration Strategy Paper Developing Strategies There are a few strategies that can be helpful for creating effective communication and collaboration among certain individuals. These individuals come from a diverse background, and they have learning styles and personality traits that vary. It is a hard task to meet each learning style during one project, but individuals need to learn to adapt. For example, a visual learner must learn to adapt to writing notes during a lecture. In this paper I will develop strategies to help me, as a logical learner/thinker, communicate and collaborate well with other learning/personality styles. The Visual Learner The learning style assessment states that I am a logical learner; this means that I like to brainstorm ideas and create an outline. Being in an online class, I would be able to create an outline of ideas that the team members have come up with and post them on the computer for everyone to see. Individuals are able to post questions and responses on the computer; this is a strategy that will help visual learners keep up with what is going on. The Kinesthetic Learner A kinesthetic learner must be able to work everything through hands-on experience. I believe allowing this learner to be the one to type up the final version for an assignment would be beneficial. This will allow the individual to read the final paper while typing it up; therefore gaining knowledge from hands-on experience. The...
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...SECURITY MASTER PLAN OUTLINE for CHABOT LAS POSITAS Community College District Submitted by: CATALYST Consulting Group, Inc. 851 Napa Valley Corporate Way, Suite D Napa, CA 94558 In Association With: DMJM, Program Management For Measure B Bond Program 6601 Owens Drive, Suite 238 Pleasanton, CA 94588 May 2, 2005 9/21/2005 2 SECURITY MASTER PLAN OUTLINE Chabot Community College District This outline presents the fundamental topics of the Security Master Plan, an independent document incorporated by reference into the TBP Architecture District Master Plan for the Chabot College campus new construction and building improvements. To develop the Security Master Plan, CATALYST has first performed numerous site surveys and interviews, analyzed crime index data, reviewed the relevant technologies, and assessed the campus physical environment to define the risks and vulnerabilities that need to be addressed for a long-term vision of campus security. From this goal set, CATALYST has developed the guidelines and recommendations for the District to standardize the approach and cost of physical security on their campuses. The Security Master Plan will include the topic sections listed in the outline following. The primary intent of the Security Master Plan is to define security mitigation standards that integrate efficiently with new building construction and building improvements, saving upgrade costs today by planning for the campus of tomorrow. By first prioritizing...
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...BELLA HEALTHCARE INDIA Project Plan Centennial College Juliana Goes – 300685822 Maria Chernobrovkina – 300675947 Timothy Jogbodo – 300673137 Virendra Sabbanwar – 300677485 PMGT 428 – 103 Bob Xourafas June 18, 2012 Table of Contents PROJECT INITIATION 1 Project Charter |Prepared by: Maria Chernobrovkina |Date: Jun 15, 2012 | |Project Title: Bella Healthcare India | |Project Start Date: Jun 18, 2012 |Project Finish Date: Jul 25, 2012 | |Budget Information: The project’s budget is $ 100. | |Project Manager: Virendra Sabbanwar – +1(647) 721-0678 – vsab@my.centennialcollege.ca | |Project Objectives: | |Choosing an international project topic; | |Receiving approval of the international project topic – “Bella Healthcare India”; | |Elaborating...
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...fairly and equitably. To ensure industrial law standards for termination of employment; this relates to the reason for the dismissal and the manner in which the dismissal is carried out. * Redundancy and Redeployment Policy: this policy deals with the redundancy of the position, options for suitable alternative employment, the notice period the employee will be required to work before the employment ceases and the termination payment that will be paid to the employee. * Exit Interview Policy: this policy stipulates that all employees will be offered or given the option to participate in an exit interview and outlines that all information collected will comply with the federal privacy legislation (11 privacy principles). * Confidentiality and Privacy Policy: covers the use of information of an employee, how information is collected, stored, and used. And outlines the employee and employers right to confidentiality (privacy principles). | b) What supporting documentation is required? | There are many supporting documents an organisation can utilise in order to support the separation and...
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...Education Professional Development Paper (40 Points) Reflection Paper and Lesson Plan Information technology and web design are key components of middle and high school business curriculum. In this assignment, you will reflect on your own learning experience in BEIT 337 and design two lesson plan outlines. The assignment is due Friday May 8 11:59 PM. Requirements 1. Complete the following reading assignments a. In preparation for your business teaching career, familiarize yourself with Indiana Department of Education (IDoE) Academic Standards Course Framework for (1) Information Communication and Technology and (2) Web Design. b. While your knowledge of information technology and web design is key, you also need to know how to teach them. This NBEA Yearbook chapter covers information and web technologies teaching strategies and practical tips 2. Reflect on your own spreadsheet, database, HTML, and web design learning experience in this class (e.g., concepts and skills that were easy or challenging to you; instructional and learning activities as well as study / work habits that were most helpful to you). Prepare a two-page, double-spaced reflection paper. 3. Create two lesson plan outlines. Select one IDoE academic standard on spreadsheet (e.g., ICT-3.4) or database (e.g., ICT-5.1) software and one academic standard on web design (e.g., WD-2.6). Design a lesson plan for each standard. You must reference instructional strategies you learned from...
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...guideline for future projects as well as an important material in the organization's knowledge management system. The project charter is a short document that would consist of new offering request or a request for proposal. This document is a part of the project management process, which is required by Initiative for Policy Dialogue (IPD) and Customer Relationship Management (CRM). The Role of Project Charter: Following are the roles of a Project Charter: • It documents the reasons for undertaking the project. • Outlines the objectives and the constraints faced by the project. • Provides solutions to the problem in hand. • Identifies the main stakeholders of the project. Benefits of Project Charter: Following are the prominent benefits of Project Charter for a project: • It improves and paves way for good customer relationships. • Project Charter also works as a tool that improves project management processes. • Regional and headquarter communications can also be improved to a greater extent. • By having a project charter, project sponsorship can also be gained. • Project Charter recognizes senior management roles. • Allows progression, which is aimed at attaining industry best practices. Elements in Project Charter: Since project charter is a project planning tool, which is aimed at resolving an issue or an opportunity, the below elements are essential for a good charter project. For an effective charter project, it needs to address these key elements: • Identity...
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...regulatory), discuss an actual trend that fits into that particular environmental force, and provide an accompanying marketing opportunity Devry BUSN319 Week 2 Discussion 1 & 2 Latest 2015 October Discussion 1 The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchase event. Provide an example of an item that may require a long time, and another that may progress relatively quickly through the purchase decision process. What may be some common characteristics among items that have a longer time frame? Discussion 2 Visit the U.S. Census website. What information can you find on this site that will help you to estimate size of market for your marketing plan topic? By using the Internet to also research articles written by trade journals and industry experts, what other relevant information can you find about your industry to help you estimate your market size and market potential?...
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