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Communication Strategy During Merger

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Submitted By jackpot67
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The two companies I have selected are Thomson Reuters and AT&T. I chose these companies because both mergers created corporate giants in their respective industries. I chose Thomson Reuters primarily because I am an employee but also because the merger is a global one. I chose AT&T because it reflects a cultural merge of two American based businesses.
Thomson and Reuters merged in 2008 to become Thomson Reuters, the world’s largest financial news and data organization. Thomson was based primarily in North America and Reuters had a strong European presence. “In a big merger, the first year is the most critical, where two companies integrate into one as employees adapt to being part of one company with a common culture and aim” (Kumar, 2012). I believe creating this culture globally is the most challenging.
SBC acquired AT&T in 2005, however, the company emerged as one and kept the AT&T name. I think they had an advantage in managing the change because both are American based and I believe analyst Ken McGee would agree as he said, "You would find it hard to find two companies more closely aligned from a cultural perspective, a technology perspective and a heritage perspective" (Svensson, 2006).

References
Kumar, Karuna, 2012. Creating One Internal Culture at Thomson Reuters, Retrieved from http://www.simply-communicate.com/case-studies/company-profile/creating-one-internal-culture-thomson-reuters
Svensson, Peter, 2006. AT&T May Avoid Megamerger Curse, Retrieved from

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