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Communication for Accountant

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Submitted By funshy74
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Organizational Behavior for Communication Paper
Nicole P. Augusts-Ghoram
COM530
September 21, 2015
Deborah Elver

Organizational Behavior for Communication Paper
Vision, Mission Statement, Core Values, and Goals monitors the framework for many organizations in today’s business society. They are the elements of the business structure and for the individuals who run the business to follow. Therefore, when organizations display a message to the public, it should always replicate the vision, mission, core values, and goals of the company. This paper will focus on the mission, vision, and value of Southwest Airlines Company. For many years, Southwest has managed to create a positive relationship with its customers by fulfilling its vision, mission, and values. These key elements make up Southwest Airline Company Philosophy.
Philosophy
Southwest Airline Co has a philosophy that focuses on delivering exceptional customer care through the attitudes of their employees rather than relying on one’s job experience (Campbell, 2010). Through their philosophy, attitude is most important because it develops a good relationship with the customers who continually retain them to accommodate their personal or work need for traveling. Because of Southwest Airline Co. philosophy, they have earned the top spot for the last four years in a row of providing customer services. Also, Bruce Temkins stated that “Southwest does a great job with customer experience and continue to set the bar for airlines” (McFadden, 2014). Therefore, the results of the rankings prove that they have kept their philosophy.

Mission
The direction of Southwest Airline mission is to provide their customers with the best customer service through a sense of individual pride, friendliness, warmth, and company spirit (Southwest, 2015). The company’s ultimate goal as a team is to meet the customers’ expectations the

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