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Communication in Business

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COMMUNICATING IN BUSINESS 100
ASSESSMENT 1

Student Name: Danger Mouse
Student Number: 12345678
Student’s Email Address: DangerMouse@hotmail.com
Tutor’s Name: Joanne Wisdom Tutorial Day and Time: Thursday, 12.00pm
Name of Company: CEMEX
Title: Corporate Environmental Responsibility:
An investigation into CEMEX
Semester/ Campus Details: Semester 1, 2012 - Bentley
(Word Count: 1793)

Corporate Environmental Responsibility:
An investigation into the performance of CEMEX
Environmental protection is currently one of the most pressing social issues; it features on the agenda of many different groups within society, including governments, special interest groups and global organisations. The actions of organisations with regard to the environment are becoming a large factor in their total profit and propensity for future growth. CEMEX is the third largest company in global cement and aggregate production; and the world’s leading supplier of ready-mix cement. Their annual production levels of cement and aggregate are approximately 55 million cubic metres and 160 million tonnes respectively. They have operations spanning across thirty three countries, currently employing 44,104 people and have an annual sales figure of US$15.14 billion (CEMEX 2012). The stakeholders that are of focus in this paper are the neighbouring communities of the production plants and the many employees of CEMEX. The production of cement is one of the most environmentally unfriendly practices in the world. During production, there are a number of environmental problems; CEMEX has a number of policies and procedures in place to combat their significant environmental impacts; but the damage to the environment and their negative impact on stakeholders is significant, and because of this, the benefits of CEMEX’s positive contributions are often over shadowed.
The case...

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