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Communication in a Foreign Language

In: English and Literature

Submitted By ale4ka
Words 739
Pages 3
Успех фирмы Toyota уже многие десятилетия вызывает неизменный интерес у менеджеров и бизнесменов по всему миру. Надежность автомобилей Toyota стала эталоном для мировой автопромышленности, поэтому каждый, кто заинтересован в повышении качества товаров и услуг, так или иначе, знакомится с опытом этой корпорации.
А ведь история Тойоты начинается не с производства автомобилей. В 1924 году японский изобретатель Сакиши Тайода создает полностью автоматизированный ткацкий станок, после чего основывает cвою текстильную компанию. Позднее, он продает патентные права на свой станок, а вырученные деньги оставляет своему сыну Киширо, с повелением потратить их на основание собственного автомобильного производства.
В 1933 году в компании Toyoda Automatic Loom Works создается автомобильное подразделение, которое возглавляет Киширо Тойода.
В 1935 году происходит выпуск первых моделей автомобилей, среди них Model AA, Model G1.
А в 1937 году автомобильное подразделение, возглавляемое Киширо Тойода, выделяется в самостоятельную компанию Toyota Motor Company. Подкрепленная мощной государственной поддержкой, компания стремительно развивается, выпуская все новые и новые модели. В 1957 году открывается первый зарубежный филиал – Toyota Motor Sales USA. После нефтяного кризиса 1974 года, автомобильная промышленность оказывается в тяжелом положении. Однако Тойота продолжает получать устойчивую прибыль. Именно тогда конкуренты заговорили о специфической системе менеджмента в Тойоте, которая позволяет компании подстраивать свое производство под любые условия. В 1982 году Тойота окончательно утвердилась в роли крупнейшего автомобильного производителя Японии, занимающего третье а мире место по объемам производства. В том же году компания объединяется со всеми дочерними компаниями, образуя Toyota Motor Corporation, ltd. Темпы производства и продаж продолжают неуклонно расти, к 1999 году

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