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Communications Strategies

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Communication Strategies
As you are building capacity for this initiative within city hall and with intermediary community groups, communication is vital to ensure that both internal and external constituents are kept informed and involved with process.
Internal Communication and Documentation Strategies
How will information be shared across departments? How will processes be documented for the initiative? * Meetings – This is accessible to all. The format could be all staff, inter-agency working groups, etc. * Memos – This is accessible to all and easy to distribute to all city staff. * E-mail blasts – This is accessible to most and easy to distribute to all city staff who have e-mail access and addresses. * LISTSERVs – This is accessible to most, though posting only reaches those who are signed up. * Social networking sites like CollectiveX, Facebook, Twitter, Meetup, and the Service Connection Blueprint for Change Group. This strategy is accessible to most since not all city workers have Internet access. Social networking makes getting feedback easy. For help in using web 2.0 in this process, check out Code for America, an organization offering assistance in using web tools to transform government. * Blogs – This is accessible to most. It is similar to LISTSERVs in that only those monitoring the blogs receive information. * Text messages – While this only reaches those who opt to receive text messages, it is a very effective way to reach people who have mobile technology, but not computer access.
External Communication Strategies
As your campaign branches out beyond your internal team, consider the following external communication strategies: * Public forums, meetings, and focus groups – This strategy can help you work with a large group all at once. * Memos, paper surveys, and newsletters – These can reach a lot of...

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