...Support overall strategy Creating a clear positioning for a brand/product in the marketplace is often an integral part of an organization’s overall marketing strategy. (For example, some firms have a strategy of building strong brands and product positioning helps achieve that result.) Differentiate offerings Clear positioning helps the consumer differentiate between competitive offerings (as well as between similar offerings from the same brand). As we know, part of the key to marketing success is the ability to differentiate on some important features/benefits to the target consumer. Competitive position Having a number of clearly positioned products/brands increases the competitive strength of the organization in the marketplace. Their brand equity is stronger and they ‘own’ more market space. Increase sales and customer loyalty Brands/products that are well understood by consumers will typically generate higher sales levels, as they are seen as the ideal product solution for particular consumer needs. As a result, these customers become less likely to switch to competitive offerings. Avoid cannibalization Positioning allows the firm to place more products in a related category, with a reduced risk of cannibalization. This is because consumers will perceive the difference between the firm’s similar offerings, rather than viewing them generically. Clear communication and consistency With clear positioning goals the firm can ensure that its IMC mix remains...
Words: 459 - Pages: 2
...Strengthening Community We are living in a “connected” modern society that is made up of multiple communities and/or groups of people. A person may be part of several communities at one time; some of these communities may include school, work, home, and/or online communities. In today’s fast-paced environment, with 24/7 connectivity, there are many factors that create stress within the communities we belong to. For the purpose of this essay, I will focus on the work community I belong to and the stress that my work environment can create. Once a person identifies the stress factors in their work environment, is it possible for an individual to take action that would strengthen his or her work community? I say yes. Stress factors in the work environment can come from a variety of areas. A heavy workload, a difficult co-worker, poor working conditions, being underpaid, gossip and infighting are just some of the sources of stress a person can experience in their workplace. So how does a person combat stress in the workplace and what actions can he or she take to reduce stress levels? Consider the following tips: Stress Factor | Possible Solutions | Heavy Workload | Ask for additional help. Request an extended deadline to complete the work. Communicate problems through the proper channels and offer suggestions on how to solve the problem with a supervisor. Always try to help others that are experiencing the same problem whenever possible to be supportive. | Difficult...
Words: 662 - Pages: 3
...plan. Attached below is a link to an article which illustrates the benefits of attracting Knowledge Workers to help spur urban development. I will forward more information to you as to how an OFFICHOMES™ COMMUNITY can help, by providing the necessary solutions that Small Business Owners are seeking and the marketing efforts through our nation wide network of entrepreneurs that are seeking to move to a work/live environment that is provided by Officehomes™. Officehomes™ helps communities to build the “Social Capital” infrastructure needed to attract knowledge workers, and then helps the tenants take advantage of the cost efficiencies provide through the aggregation of PEOPLE, PRODUCTS, INFORMATION, SERVICE & SPACE. There are literally 100’s of companies and organizations that offer the parts that are needed to build a successful community. Officehomes™ brings all these parts together under one roof so that a critical mass of thought leaders can get the ball moving in your city, town, village or neighborhood. Thank you for your consideration, Craig Pravda, President LifestYle Brokers Inc. LifestYle Brokers Inc. designs and markets IDEAS that “Build Community and Strengthen Identity”. VANCOUVER, B.C. / NEW YORK, N.Y. W: (662) 634-0007 / C: (917) 913-0009 Feature Article: What Attracts Knowledge Workers To A Community? The challenge facing every community and region today is how to adapt to the new global economy that depends on knowledge, creativity, and...
Words: 407 - Pages: 2
...Organizational Issues For any business that depends on the community to survive, Greyston Bakery feels it is important to let everyone know that they support their community and its people. It is important that companies give back to the communities that support them in their business endeavors and Greyston Bakery does it well. They not only hire local people from the community to work in their bakery but they give back in other ways as well. Greyston funds other community services such as after –school day care, low-income housing, they assist with health care for those with HIV that cannot afford to pay for it. There was a time when small mom and pops played a big part in their communities by helping those that needed help with food or rent. Everyone in the community patronized these local community businesses and helped to grow some of them into empires. According to "Mom And Pop Business That Turned Into Empires" (2011), (There are 10 mom and pop businesses that turned into empires, Walmart, The Coffee Bean & Tea Leaf, and Ben and Jerry’s, Party Pieces, Energy Brands, Wrigley, Burt’s Bees, Yankee Candle Company, Mattell and Whole Foods Market.) Because of community support and their interaction with the community they grew to mega corporations. This decision to give back to the community had to be made at the top and flow down to the staff. This decision has given the owners an opportunity to show their workers and the community it is not always about the money, but about our personal...
Words: 370 - Pages: 2
...geopolitical community is a community that is defined by a specific boundary such as rivers, mountain or highways or jurisdictional boundaries which can be politically or geographically influenced. I live in St. Petersburg, FL and is bordered by three bodies of water, the Old Tampa Bay, Middle Tampa Bay, and Lower Tampa Bay, all of which form the Tampa Bay. Statistical and epidemiological studies are frequently based on date from specific geopolitical areas (Maurer & Smith, 2013). This is my geopolitical community because it is a geographical location. I may or may not have anything in common with my geopolitical community beside the location of home. My children do not go to the same school as the kids in the neighborhood. My husband and I work in another area. Our recreational activities usually takes place in other communities. Per Maurer & Smith (2013), the community one belongs to does not necessarily have to be the geographical location, but a community in terms of the members' feeling of belonging or sense of membership. This is a referred to as a phenomenological community. The phenomenological community does not automatically share a geographical location as does the geopolitical community. This type of community is a group of people who have shared similar values, interests, beliefs and goals. Examples of phenomenological communities include religious groups, social groups or profession. My phenomenological communities is my nursing organization, co-workers from...
Words: 490 - Pages: 2
...Promotoras and Community Health Workers Network and Robert Wood Johnson Foundation Health Angels: Help for Society's Most Vulnerable People. The theme of the first video--Vision y Compromiso: Promotoras and Community Health Workers Network are to make the public officials to aware of the health issues that exist in their communities throughout California. This promotora is a community leader with a vision of bringing a bridge between the social services and the needy community of California. The theme of the second video--Wood Johnson Foundation Health Angels: Help for Society's Most Vulnerable People help the vulnerable people in South Texas to know the health services available and teaching them how to use the available service. This promotora provide management of scarce health services such as water and others to the community and helping them to know how to survive. The promotora in the first video--Vision y Compromiso: Promotoras and Community Health Workers Network is involved in educating people on various health issues such as diabetes, HIV, high blood pressure and others in their community and also mobilizing the people in the community to understand the importance of being healthy. This promotora is in six regions within California and it work by meeting regularly in these regions. The meetings are held to discuss how they can enhance provision of their services to the communities around California. They discuss the role of promotora to the community. This is...
Words: 769 - Pages: 4
...Introduction 03 Conclusion 04 Anisa Abbas 22 July 2015 Student no 3618 863 8 Community & Health Psychology PYC4811 Assignment 02 657832 Introduction Community! “A group or network of people who are connected to each other by relatively durable social relations that extend beyond immediate genealogical ties and who mutually define that relationship as important to their social identity and social practice. They are a selforganized network of people with a common agenda or interest who come together by sharing ideas, information and other resources.” Trichardt, a pocket sized town which claims a mere 25 square kilometers in the Gert Sibande district of the Mpumalanga Province has a total of four thousand residents. Our small town has a mixed racial make-up with more than half of the residents being of the white race group. Recently a substantial amount of Asian/Indian families have settled into Trichardt. A possible reason for the influx would be that the location of the Masjid is easily accessible to the Muslim families. The Masjid is a point of gathering for the youth and male folk which also introduces and welcomes any new members into the community. In the past ten years of residing in Trichardt, I have witnessed dozens of caring, sharing and selfless behaviors within our community. There are a few senior members of the community who take on a leadership role who drive projects for funding, feeding and assisting the less fortunate...
Words: 968 - Pages: 4
...certifications are more attractive than degrees and by the larger community and technical colleges that surround our service district. Community colleges is somewhat attractive to students especially those from the outlying smaller communities. Students from these communities are drawn by social opportunities; therefore, through this medium we will effectively create awareness about our brand to the target market. Demographic, Sociocultural and Economic forces takes into prospective the view that with company’s seeking more qualified individuals to fill certain positions, people are now yearning for success and sense of accomplishment, therefore the economic prospect seems viable. The population of the surrounding communities is challenged by low incomes where social, economic and educational isolation is a concern. Many of the students commute distances of 3 and sometimes 7 miles one way to attend school and the rising fuel prices discourages attendance at the institution. In addition, tuition prices continue to increase and are out distancing financial aid re-imbursement. The university is currently experiencing lower enrollment which may be attributed to a change in economy and the need for some students to work to provide financial support for their families. Political and Legal forces – in keeping with the directives and regulations of the University Council of Jamaica we will have all workers with the necessary qualifications to impart knowledge to the students...
Words: 410 - Pages: 2
...inform the community that we the people should start a charity to help fundraise and build the community so that it can become a well structured environment for the kids. Also in this process it should help the communities stop what we call “violence”. We will name this “Stop the Violence Movement”. I. First I will begin and break down the term “Violence” and where did the “Stop the Violence Movement come from”. This will give the people a little insight and some background of how Violence got to be so bad that African-American men took charge and stood up for the community so that the poor communities could become better places to live. II. Furthermore as we continue to the stop the violence trait we understand that if the parents and children see that we are trying to do the community good, they will see that and want to join in and volunteer and the way we work we could “BUILD AN EMPIRE”. All we need is a little support and hard workers to campaign and we could change that way things are in the neighborhoods. III. On the next topic we will begin to see that advertisement has a lot to do with what how the kids go about their ways of life. We should advertise the good instead of advertising the bad. Seems like when we turn on the news we see nothing but bad things and that is caused because no one steps up and takes charge in anything and it’s time to make a stand and stand up for the community. The Transition: I will teach how if we save the community how many...
Words: 575 - Pages: 3
...Community Profile Team A~The Aristocrats ETH/316 April 1, 2014, Dr. Charles Parker, Ph.D., CMEC Team A~ Community Profile In this day in age we live a fast paced life style. I t doesn’t mean we do not coupe and interact with others. We live in a community with different types of people, ethnicity, gender, lifestyles and all of us have different ideal goals to accomplish. In all we have the obligation to be socially responsible and be considerate of others. In this document we will give you a better understanding of what is social responsibility within our communities in comparing their profiles. In an effort to note the differences and similarities of our local communities, such as Rancho Bernardo, Eastlake, La Jolla Villa, Jamul, 4S Ranch and the Gaslamp area. The Rancho Bernardo and La Jolla communities are conveniently adjacent to each other and boast of the similar upscale lifestyle for its’mid to high lifestyle residents. Rancho Bernardo’s community setting is master planned, whereas La Jolla has residents that were born in the area and have resided ever since. While the Rancho Bernardo community sits on a mountainous setting, La Jolla has breathtaking ocean views. Both communities have tourist attractions, golf courses, aquariums, annual street fairs and newly renovated flagship malls. In addition to five star dining and winery attractions, both communities are known for its highly acclaimed educational facilities, USCD in La Jolla and...
Words: 801 - Pages: 4
...strong working relations between team members, productivity is increased. However, this is not always the case. There are numerous challenges towards teambuilding. Alexander Bertrand (2011), author of the article The Limits of Workplace Community: Jean-Luc Nancy and the Possibility of Teambuilding, claims that there is no hope of unifying people at their places of work. This paper presents the summary of the article, and an analysis of the ideas presented. This article is based on a French philosopher, Jean-Luc. According to the article, Nancy articulated the challenges faced by a community in a bid to build a cohesive team at workplaces. The author reflects that it is impossible to convert people to be natural workers. According to the author, a community is, at its best, out of action (Bertrand, 2011). Bertrand adopts the ideas of Nancy to apply them to a business set up. The article presents the complicatedness of the efforts towards realization of a solid team. The article illustrates that every business has a desire to build a strong team working in harmony (Bertrand, 2011). This is motivated by the knowledge of the potential benefits that can be accrued by an organization which builds a cohesive team. The author reflects that a community is made up of people in a web of communication and sharing. In addition, people do not get opportunities to communicate everything they have in their hearts. Therefore, they may not be unified owing to the barriers in communication. The...
Words: 667 - Pages: 3
...Community Profiles Victoria Brown, Va’a Tuilesu, Silvia Robinson, ETH/316 July 15, 2013 Ted Haas Community Profiles Victoria Brown The Sharon Lakes community is an urban community located in the middle of two other communities within the city of Charlotte, North Carolina. Sharon Lakes is an urban environment with many cultures, languages, backgrounds, and history to offer its residents. The residents of the Sharon Lakes community are mostly Hispanic, African American, Caucasian, Asian, and a number of other nationalities mixed in. Each resident offers numerous amounts of diversity and flair to the Sharon Lakes community. Markets, Laundry Centers, Community centers, and Public events are meeting places for the Sharon Lakes community. Sharon Lakes community holds regular festivities to bring community members together. Several summer cook-outs, festivals, and a recent community revitalization project have been successful in building relationships within the community. Residents in this community work as Manufacturing and Laborers, Sales, and Service Workers, some Executive, managerial, professional, and some Clerical, assistants, and technical support (Neighborhood Scout, n.d.). The blend of working class and professional jobs residents hold in the community give Sharon Lakes a unique flair that proven successful in creating the family like environment the community has grown accustomed to. In Sharon lakes the community gives back what is put into it. Members...
Words: 1569 - Pages: 7
...Careers in Human Services Desiree Baldwin Post University Researched five careers in the area of human services; my research consisted of their primary tasks, educational requirements, the population they serve, the average salaries they earn, potential challenges and rewards, hiring outlook for the following careers in Human Services. Also, my outlook of whether or not I would go into this career? Why or why not? First I would like to start off with a Substance Abuse and Behavioral Disorder Counselors whom primary tasks are counseling and advising individuals who suffer from alcohol, drug addiction, eating disorders, gambling, and other behavioral problems. They may counsel individuals, families, groups, or even engage in prevention programs, to help individuals recover from addiction or modify their behavioral patterns with the intentions of gaining full recovery. As a Substance Abuse and Behavioral Disorder Counselors they provide direct service to the clients. In their role they provided services geared towards behavior changes, primarily to change clients’ behavior, ranging from coaching and counseling to casework, psychotherapy, and behavior therapy (Woodside & McClam, 2012, p.186). Substance Abuse and Behavioral Disorder Counselor are always ready to lend a helping hand to people who may be struggling with addiction of behavioral disorder, and they will work with their clients to better understand the conditions of that human being. The educational...
Words: 1548 - Pages: 7
...Community and Population Health Windshield Survey Directions: This assessment is a foundational exercise for you to learn about your environment and explore where you live. Take some time to intentionally explore your county. Look at your county as the home and the place of work for the county residents. While driving through your community, stop for coffee or have lunch in a neighborhood. Find a place to eat where you can sit down as part of the community. You may want to walk around your community as well so that you can explore it from both a driving perspective and a walking perspective. Once you have observed the area, write about your impressions of the county in your notes. Reflect on any surprises and whether the county looks different to you now after taking the time to note the various elements. What would you like to learn more about related to your topic and population of interest? You may want to sketch a map related to your topic area for future reference when writing your community description. Take notes on the county using the following questions as a guide. These questions are only to provide guidance; you may discover other areas that you want to note. Include your findings in the community description section of your paper. You will use this information to complete task 1 for your “Community Health and Population-Focused Nursing” course. Collecting this data will help you define your population of interest and prepare for your practicum...
Words: 1071 - Pages: 5
...MBAC 6101 Summer 2016 MBAD CED 6101 Business and Community Development II Capitalist development creates winners and losers, both socially and geographically. The fundamental process of capitalism is the transfer of wealth created by particular people in particular places into the hands of other people in other places. Communities that are unable to Jorge Sousa, Ph.D Contact sousa@ualberta.ca capture the wealth that they create tend to decline. Sustainable economies require rooting wealth within communities. Businesses are the organizations in a society that create wealth. They can be used to exploit a region and extract a community’s wealth or they can be used to ground wealth in a community. The course will explore the relationship between business and the community. At the outcome students will have an appreciation for the challenges and issues community-based business surrounding institutions as well as an understanding of how those challenges are currently being met by existing community businesses. Learning Activities The classroom will follow a seminar model. This means that we are all responsible for the success of the classroom discussion. As well as focussing on set readings, the class will use case studies for shaping the seminar discussions. Being prepared for class is essential for productive discussion. While class activity may focus on the readings, the readings will...
Words: 2615 - Pages: 11
