...of goods. Amazon concentrates almost its entire business in e-commerce. In a nutshell, Amazon’s major line of businesses can be categorized as online retail, Internet services. Amazon situates itself as destination site, where it doesn’t stock everything that it offers. It holds a retail strategy where it acts as a channel for other retailers, or sellers to use its site to sell their goods, and takes a cut of each purchase. Amazon’s use of this strategy has made amazon a leading long-tail retailer, the concept where online stores can drive revenue from much broader set of products that can be achieved in physical store offering a much wider variety of products. Though not as significant revenue driver Amazon also utilizes internet services as almost a line of business, where it leases out server space to other companies and individuals, known as Amazons Web services. Its internet services are strongly connected to its online retail business and kindle library, where it introduced amazon prime, that essentially lays out the all you can eat business model by charging an annual subscription fee. Amazon has also recently expanded its business into manufacturing and distributing kindle tablets, an E-book. Amazon sells the kindles and a very low price, that barely covers cost of production, and relies on the assumption that its consumers will cover the cost of production of its kindle by making additional purchases on the kindle service. Internationally Amazon operates in...
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...Introduction Amazon.com, Inc. is an American multinational electronic commerce company with headquarters in Seattle, Washington, United States. It is the world's largest online retailer. The company also produces consumer electronics—notably the Amazon Kindle e-book reader and the Kindle Fire tablet—and is a major provider of cloud computing services. Jeff Bezos incorporated the company (as Cadabra) in July 1994, and the site went online as amazon.com in 1995. Amazon.com started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, software, video games, electronics, apparel, furniture, food, toys, and jewellery. Amazon has three primary customer sets: ▪ Consumer They serve consumers customers through their retail websites. ▪ Sellers They offer programs that enable seller customers to sell their product on their website. ▪ Developers Lastly they serve their developer customers through their web services that provide access to technology infrastructure that developers can use to enable virtually any type of business. Mission statement Their mission is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online. Amazon.com is a digital colossus. [pic] Organization Structure Amazon started as Simple structure & then changed to Multi-Divisional structure. Divisions include: ...
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...A SWOT analysis is an essential evaluation that every company should consider utilizing. It reviews phases and elements of a company with the purpose of showing what aspects are working well and which ones need to be improved. By applying the SWOT analysis to Netflix, I have concluded that their strengths are, the easy stream and the accessibility that the service offers to its customers. Subscribers can enjoy their favorite shows and movies in the comfort of their home, on the go, during their lunch break and even on their mobile devices or computers. Another strength that Netflix has is their affordable monthly subscription that ranges between $7.99 and $11.99 per month which includes unlimited movies and TV shows. The additional benefits of a membership depend upon how much you want to pay each month. With the improved development of internet speed, more customers are preferring to watch their movies and TV shows online thus decreasing the usage of DVDs. This is considered a weakness of Netflix, because the company decided to separate their services into two categories: the streaming Netflix and DVD.com, a Netflix company which offers physical DVDs that are delivered by mail. The DVD by mail operations have decreased considerably in recent years and the decline of memberships is expected to continue in the future. On the other hand, a big advantage Netflix has compared to other similar services, is the growth of International markets. Netflix is present in more than 200 countries...
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...CIVIL AND SOCIAL USES OF DRONES Name Course Title Instructor’s name Date Introduction A drone is a remote proscribed pilotless airplane as well as a projectile. A broader definition of this is an unmanned plane as well as a ship that can steer itself separately, without individual control or past the line of prospect. Consequently, this paper will attempt to explain on the civil along with the social uses of drones. There are growing numbers of in-flight drone platforms, comprising of the very energetic do it yourself society. The machines are getting to be more vigorous, with the potential to sustain heavier payloads for extensive flight periods. As with the increasing interest as well as the potential for these tools to tackle novel areas of requests, it is important to address on the civil uses of drones. Thus, among this uses they do comprise of the agricultural sector. Basing on various researches conducted by the “Association for Unmanned Vehicle Systems International” the news suggested that. The agricultural use of drones could involve 70% of the market. The explanation pointed out for this comprised of the desire to monitor crops strictly so as to enhance...
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...across the globe. The measures that were taken by the company to ensure that opportunity was available to females employees initiates a much larger scale reform. Opportunity was measured along with advancement, education, communication, and leadership roles. The article, Deloitte & Touche (B): Changing the Workplace explains, “Deloitte was the first major accounting and consulting firm to focus on this issue, admitting it had a problem, addressing it openly, and pledging to share the results” [ (ROSABETH MOSS KANTER, 2003) ]. The company created a task force to improve these task. The task force faced several issues that they were not aware until the dialogue and the process began. The language that was used within the company is one of these aspects. The article states, “In year-end evaluation sessions, for example, people began to be aware of the different language that was used for women and men, a difference that had long gone unchallenged” [ (ROSABETH MOSS KANTER, 2003) ]. The task force continued to make changes and improved the workforce for woman over the years. These changes advanced the company and for many years allowed it to be recognized as the leading company for gender equality. The article explained “In March 1995, Deloitte won the Catalyst award as one of the best organizations in the country in the area of gender equality in the workplace” [ (ROSABETH MOSS KANTER, 2003) ]. As other companies have become educated with the practices to increase...
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...7p’s for Amazon Price – Amazon has lowered its prices of items due to more completion with other e-tailers such as eBay. Products – Amazon allows customers to buy products that are cheaper. The customers would place an order and amazon orders it straight from the local warehouse, this then means the delivery speed is quicker and the customer gets the product a lot quicker. This lowers storage cost and allows businesses to provide a larger range of products instead of having a slow delivery speed and a small amount of products stored, this makes them have a large variety of products. Place – Amazon can access the international markets by being on the internet, they can set up multi – language Amazon can access the international markets by being on the internet, they can set up multi – language website to target specific markets, also there isn’t much cost as a store isn’t needed since it is directly from the manufacturers. Promotions – Amazon allows customers their products according to what they want. Also social media has now become more popular that means that this has become a main way of communication so people chose it as a main form of buying things, this promotes the business because it’s quick, easy and simple to use. It’s a lot more cost effective and is a lot effective for people who don’t have enough time to shop. People - For customers, it can save lots of time and this means they can order what they want and chose from a bigger variety of things instead of...
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...ACE Challenge 2015 Amazon Confidential Preliminary Round: ACE Case Breakers Case Study: Operations Introduction It is a bright autumn morning in 2205 and Gaurav Maurya, SVP – Amazon Enceladus1, is gazing outside the window and reminiscing about how Blue Origin2 had transformed Enceladus into a bustling human colony in a short span of 50 years, much like some of the developing countries back on Earth. Also, continuing Amazon’s legacy, Amazon.en has become Enceladus’s most customer-centric company in a short span of one year and customers love to buy all sorts of products on it every day. Gaurav is scheduled to meet the Board of Directors back on Earth in 3 days to present the first year report. For this meeting, Gaurav has decided to focus on operations, and on how different verticals within operations are helping raise the bar on customer experience. Gaurav enlisted four of his team members to share their stories. As Gaurav prepares for the meeting, he has asked you to take a look at the reports that his team has put together and help him answer some open questions and come up with fresh ideas on how to solve the problems. Scenario 1: Like on Earth, Amazon’s goal is to offer Enceladus’ largest selection on Amazon.en. Deonn, who recently joined Amazon.en wants to accelerate the addition of new products in the catalogue. While Amazon already provides tools for vendors to submit their items in the catalogue, the error rate remains high. On an average, vendors...
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...The Languagelessness of Immigrants Ivy Dr. S. Xie English 239.03 Nov 21, 2012 People are in the fortunate position of choosing where in the world you would like to live. However, most immigrants facing removal proceedings are frequently hamstrung by language and cultural barriers. Both Kingston’s Woman Warrior and Suki Kim’s The Interpreter illustrate languagelessness of Chinese and Korean immigrants across American states, which are rejection by failing assimilation into American mainstream, loneliness and isolation from other people, and sense of identity crisis. Rejection by failing assimilation into American mainstream For the first generation born in America, it is especially difficult to reconcile the heavy-handed and often restrictive traditions of the emigrants with the relative freedom of life in America. In Women Warrior, Kingston draws a sharp contrast between her fantasy about Fa Mu Lan, the Chinese traditional woman warrior, and the defining moments of her real "American life." Fa Mu Lan had her village's grievances tattooed on her back; Kingston has Chinese stories practically drilled into her brain and is labeled with racial epithets. Her personal struggle and vengeance lie in making sense of the stories through writing, in depicting through words the struggles of growing up Chinese-American. There is an important difference, though, Fa Mu Lan could achieve her vengeance and then return home, but Kingston's vengeance seems to be a never-ending struggle...
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...Wonder Woman was more than a lasso slinging, bullet dodging super hero; she is an American feminist’s icon. Wonder Woman was introduced to Americans during World War II, by William Moulton Marston, a Harvard trained psychologist and lawyer. She represented nationhood at a time when our nation was at war. She was the daughter of Queen Hippolyte ruler of an all-woman race of Amazons living on Paradise Island, somewhere located in the Bermuda Triangle. She was named Princess Diana, after the Romanized version of the Greek Goddess Artemis (Emad, 2006). Since the inception of Wonder Woman, her origin has changed twice. Originally she earned her power and title she embodied for decades when she won a power competition amongst the other Amazonian women. In the second version of her origin she did not win her powers but instead was given them to her by the Gods themselves. Wonder Woman was much more than a comic book super hero. According to historian Lori Landay, “Wonder Woman operated in wartime popular culture as a metaphor for the movement in femininity out of the garden and into the war” (p. 11). She contained her super human powers from the public and lived a dual life, nurse and super hero. This reinforced the perception that women need to hide the power and strength allowing men to remain the dominate species. By the late 1990’s, Wonder Woman’s image changed and began to align with the times. She bared a more determined look, her body was toned and she donned a more “ready...
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...Three Approaches Differentiation: Thirty-One Gifts is a company that has substantially grown and continues to grow. They have found ways to differentiate themselves from other direct sellers with in multiple ways. The ways that stand out to me are its focus on women, tie to a biblical passage, hours of operation, and product. Its focus on women also ties to the company’s biblical connection. As stated in an article, “the very name of Thirty-One comes from the Bible. The company’s official materials say that Proverbs 31 ‘celebrates hard working women who are compassionate, gracious and inspiring to their families and the people around them” (Feran, 2011). The bags and goods sold from Thirty-One are all sold as direct-sales where the sales consultant typically sells at hosted parties; however, it also includes sales online. This allows for all hours shopping which was an intentional reason for starting the company; the CEO was in Atlanta before the company existed, attempting to shop at gift stores and “when she realized that the shops selling those products all closed at 6pm, something clicked” (Feran, 2011). Lastly, their product itself is differentiated, and one main way is that the bags and most items can be monogrammed. Cost Effectiveness: Krispy Kreme is my example for cost effectiveness. First, Krispy Kreme significantly outperformed the market estimates for earnings per share for yearend 2011 by posting $2.01 EPS while the estimate averaged at $0.06 EPS. This, along...
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...Communication technologies allowed the three booksellers to manage their businesses in a more effective and efficient way. Indeed, Amazon, Barnes & Noble and Borders have used Blogs, Twitter, and advisement banners. These are a few ways of using technology to meet the demands of their customers. More specifically, Blogs, Twitter and Kiosk have enabled these companies to inform their customers of all the latest products and services being offered today. Amazon, Barnes & Noble, and Borders are B2C that allow consumers to shop at anytime on the vendor's site regardless of the business hours or location (particularly if that store is not in the remote area one lives). B2C transactions benefit the consumer, in that they can purchase goods and services from the comfort of their home, office or virtually anywhere there is internet access. They no longer have to rush to stores before closing time. Further, companies like Borders, Amazon, and Barnes & Noble can personalize customer’s experience with these stores to the point that the store knows customers’ needs as well as interests and they can inform their customers of all the latest products and services being offered that very likely will interest them. For instance, Amazon Watcher is an application that allows customers to monitor their availability at the Amazon’s stores. Amazon also uses Blogs to provide products updates to its customers. Barnes & Noble uses IREX technology to communicate with its user. The IREX technology...
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... it is very important to consider and review the stock price analysis. Here, the stock price analysis of the organizations Amazon and Ebay shall be carried out. In relation to the stock price analysis, the analysis of the stock prices shall be reviewed from January 1, 2010, 2011 and 2012 and in addition to this, the stock price analysis for the organization shall also be considered regarding the stock price of the organization since the date of its incorporation. The graph showing the changes in the stock prices of the organizations is provided below (Yahoo Finance, 2014). The chart given above shows the changes in the stock prices for Ebayfrom January 1,2010, January 1,2011 and January 1,2012. These charts show the information that, the organization has been in a position to enhance its stock prices since the date of incorportation. So although the stock price has increased since being incorporated, it hasn’t been a substantial increase amount. Based on this chart, it can be said that, the stock price of the Ebay has definitely grown since the date of its incorporation till the present date, but the growth has been small yet. Though, the increase has not been a significant change, the organization has made sure that, it carries out its activities in the most appropriate manner without any kind of problem or issue for it. In relation to the Amazon, the stock prices shall be analyzed as well.. At the time of incorporation stock prices of the organization initially sold...
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...to Expand its Distribution The Company Wizard of Math is one of the top retailers of educational toys and resources for teachers, acting as a one-stop shop for classroom items, toys and games, and educational electronics. Started in 2001 with only 500 products, Wizard of Math now offers tens of thousands of products. The Challenge At the end of 2006, Amazon.com approached Wizard of Math with an opportunity to begin listing on their marketplace immediately; a large provider of educational toys had pulled off of their platform, and they were in the market for a new vendor. While Wizard of Math was extremely interested in the opportunity, they knew they lacked the resources available to connect their data with Amazon’s Webstore platform. At the time, Wizard of Math was managing their listings by hand and had no visibility when an order came through to know if the warehouse had the inventory in stock. Specific requirements included: The ability to transition 15,000+ products from manual to automatic management Custom fields, as required by Amazon The ability to add and discontinue 300-400 products each month Visibility to distributor stock levels so the company could guarantee inventory and achieve a high ranking on Amazon The Solution Amazon introduced Wizard of Math to Merchantry, and, after due diligence, Wizard of Math selected the Merchantry platform. Merchantry assisted in enabling Wizard of Math to sell on the Amazon Webstore, and after integration,...
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...Price Differentiation assignment Amazon vs. Amazon Prime What is Amazon? Why do people across the world prefer Amazon? The answer is simple. Amazon is an online marketplace for a variety of products ranging from books, apparel, electronics and even grocery products. This online store is named after the largest river Amazon and is fondly known as the Walmart of the internet. Touted as the world’s fourth largest retailer today, according to a survey and trends, Amazon is slated to be the second largest retailer by 2015. Here under Amazon, we will look at two variants, Amazon regular and Amazon prime. Amazon Prime - Amazon Prime is a premium service (read membership program) offered by Amazon which allows its customers to avail two-day shipping free on all eligible purchases, for a $99 ($79 till a couple of days back) flat annual fee, as well as discounted one-day shipping rates. Amazon launched the program in the United States in 2005 and has been drawing tens of millions of users towards the scheme. Apart from the two-day free shipping, it also provides the members Amazon Instant Video, the instant streaming of selected movies and TV shows at no additional cost seen as a move to outdo its rival, Netflix and access to the Kindle Owners’ Lending Library, which allows users to borrow popular titles for free reading on Kindle, up to one book a month, without any due date. Let’s look at the business model of Amazon vs. Amazon Prime as described in detail on The...
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...Fire in the UK 1 Introduction 3 Amazon 3 Current Market Scenario 4 Global Market- eBook 4 Competitive landscape 4 Market Structure 5 SWOT Analysis 6 Amazon Kindle Fire 7 Corporate Strategy of Amazon 7 Marketing Objective 7 Marketing Strategy 8 STP of Kindle Fire 8 Segmentation 8 Targeting 9 Positioning 9 Marketing Mix 9 Product 9 Price 10 Place 10 Promotion 10 Promotional Cost 10 Cost Estimation of Kindle Fire 11 Revenue Model 11 Conclusion 11 Bibliography 12 Introduction Marketing is a strategic activity of a business, It incorporates understanding the marketplace, bring the product or service to the market or even developing a new market for a product. In the broadest sense marketing is a superset of different activities including market research, market development, competitor analysis, pricing strategy promotion etc (Weinstein, 1998). Here in this report, exclusively cover various marketing essential elements for Amazon Kindle, for the entrance into UK market. Apart this, main objective of this report is to develop a marketing plan for the successful entrance of Amazon into the UK digital market. In this report, various macro & micro elements which interact with the company as well as the global market scenario, competitive landscape and future trends and projections are discussed to tailor the marketing activities accordingly and make this report more relevant and fruitful. Amazon In 1994, Jeff Bezos founded Amazon...
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