Premium Essay

Company Analysis- Mahindra & Mahindra Lid.

In: Business and Management

Submitted By s4sumitsourav
Words 497
Pages 2
Industry Analysis:

1. Industry trends: Indian and Global perspectives, recent happenings
Mahindra & Mahindra Ltd. is the flagship company of the Mahindra group presence in the Aerospace, Agribusiness, Automobile, Components, Defense, Energy,
Farm Equipment and Logistics industries. Let take a look at the industry trends in its main line of business Automotive and Farm Equipment.
Automotive Industry:
The Society of Indian Automobile Manufacturers (SIAM) plans to propel the Indian Auto industry to a global $145 bn industry by 2016 whilst promoting sustainability by addressing the multiple challenges arising out of emissions, climate change, energy security and safety.
It plans to achieve its target by increasing competitiveness between the local rivals and put in efforts to bring in more eco-friendly products.
The automotive industry has a highly cyclic demand and looking at the current global and national economic scenario it is in for some tough times. Also with high inflation and increasing presence of global heavy weights in the local market, the Indian Automotive
Industry is in for its biggest test till date. Also attention must be focused on using technology to built more fuel efficient cars, hybrid cars, cars with lower CO
2
emission. Companies will need to maintain a balance with their investments in technology and profits in order to have a sustainable growth and also look to expand to global markets.
On the global scale the global recession reset the automotive industry landscape. As the industry recovers, automotive companies across the value chain must focus on:

profitable and sustainable growth

financial and operational flexibility

investments in new technologies

seizing opportunities in high-growth markets
The rise of emerging markets gives the automotive industry a new business...

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