...Report (3838), Appendix (2092) Group Members: Jian Feng Ding (08199930) Long Cheng (08198940) Lin Xu Zhen Xu (08201511) Qi Hua Jiang (08199004) Date: 10/12/2009 CONTENTS TITLE 1 TABLE CONTENTS 2 INTRODUCTION 3 MAIN BODY PART 1--- CURRENT ISSUES PESTEL framework 4 PART 2--- CHALLENGES & COMPETITION POTER’S five forces 6 SWOT analysis 10 Corporate governance in the Myspace.com PLC 10 Accountability to Stakeholders 11 Corporate Social Responsibility PART 3--- STRATEGIC CAPABILITY Foundation of Strategic Capability 11 Resource and Competence 11 Human Resource Management 12 Cost Efficiency 12 Value Chain 13 CONCLUSION 13 APPENDIX 1 ...
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...Competitor Analysis Viadeo: Founded in June 2004, Viadeo is one of the many online sites for networking and recruiting for students, alumni and professionals. This site offers networking capabilities for students, recruiting abilities for businesses, and the ability to showcase career achievements for its members. This is a free service, as many of these sites are (CrunchBase, 2010). Viadeo competes with many sites, such as LinkedIn and Facebook. The chart below shows the steady, but declining, popularity of Viadeo from January 2010 through January 2011. (Compete.Com, 2011) Viadeo has received funding support of Series A (6/06), Series B (8/07) and Private Equity (7/09). As of May 2010, Viadeo had over 30 million members. Viadeo is heavily used in the French network in comparison to the other countries its members reside in (Gaynard, 2009). MySpace: In 2005 MySpace was the leading social media site with over 16 million members. MySpace is an interactive social media site powered by members with interests in music, movies, celebrities, etc. Targeted to a younger generation, Myspace quickly eclipsed its competition, most notably Friendster, and continually developed and evolved to captivate the interest of its younger members. Also in 2005, News Corporation purchased MySpace’s parent company for $580 million. This caused a skyrocket in memberships to over 33 million. Things quickly took a turn for the worse in January 2011 when competitors had decreased market share...
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...0 Tutor Marked Assignment 1 (TMA1) Managing Information Systems Student Name: Liew Chang Yaw Student ID: 032120064 Class Code: 3MIF1 Course Coordinator: Dr. Ang Kee Seng Tutor: Mr. Aw Yoke Cheng Date of submission: 17th March 2012 Turnitin’s Original Report Percentage Index: 7% 1 I. Executive Summary This case study provides an analysis and evaluation of Facebook’s current strategy in the e-business of social networking. Facebook’s competitors are identified. Investigations are carried out to determine if Facebook’s strategy is effective in staying ahead of its competitors. It was found out that Facebook faced a few major problems. Intellectual property disputes with Harvard based houseSYSTEM’s creator, Aaron J. Greenspan and ConnectU had affected Facebook’s public image in 2004. Privacy issues problems forced Facebook to repetitively apologize to its users and made many amendments to its products. In late 2007, Facebook encountered over capacity in its data centers resulting in a drop in its user visiting Facebook website. With the existence of its competitors, MySpace and Twitter, Facebook found it challenging to expand its operation. It was recommended that Facebook should remain friends with its competitors and engaged in a collaborative alliance in developing technologies for the social network platform. Ensuring adequate privacy user controls is the key to customer satisfaction; therefore regaining trust back from Facebook’s user is crucial in its...
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...Coming Facebook-Twitter Collision CASE ABSTRACT Facebook, the popular social media site, has 150 million users. Most people who follow Facebook believe that it competes with MySpace for the youth market and with LinkedIn for the adult market. The writer of this article argues that while all three – Facebook, MySpace, and LinkedIn – aim to connect people, Facebook’s real competition is the microblogging site, Twitter. Both Twitter, with its 6 million users, and Facebook have some features in common and yet are different. They seem to be embarked on a collision course. KEY POINTS • The impact of a changing competitive environment on business strategy (Chapter 4: External Environment) • The importance of strategic leadership (Chapter 12: Leadership and Culture) RELATED CHAPTERS Chapter 1: Strategic Management, Chapter 2: Company Mission, Chapter 4: External Environment, Chapter 6: Internal Analysis, and Chapter 8: Business Strategy QUESTIONS FOR ANALYSIS 1. Why does the author feel that Facebook’s real competition is Twitter and not MySpace or LinkedIn? The Author feels that Facebook’s real competition is Twitter because both have a huge market share and in future Facebook and twitter will help Individual to network and grow their business. Compared to MySpace or LinkedIn, Twitter business model is similar and based on Facebook’s business needs and both of them understand that more Business and people they get on their social media the more...
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...something unique to that particular social networking website.” It became a new lifestyle for the new generation. Facebook the most popular social networking site with more than 150 million users competes with Myspace that caters to the youth and Linkedln for the adult and professionals. The real competition for Facebook is the microblogging site, Twitter. Both Twitter, with its 6 million users and Facebook shares the same mission and some features in common yet on a different platform seems to be embarked on a collision course. The focus of this paper is to define how both of the organization adapts to a fast pace technological advancement, the similarities and differences of Facebook and Twitter and to understand how they employ strategies in decision making to cope with changes in technological and social factors. Validate the “how competitive forces shapes strategy”, according to Pearce and Robinson (2011, p.91). Facebook and the Competition Before Facebook became popular, Friendster, a social networking website started its operations in 2002 with 3 million users in only 3 months. Myspace and Linkedln were launched in 2003. Facebook debut in 2004 caters to college students which look like to mimic Friendster’s platform, and during this year, Myspace overtook Friendster in website visit and subsequently became the no.1 social...
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...OPENING CASE STUDY: WHAT’S REPLACING THE DAY AFTER THANKSGIVING FOR SHOPPING SALES? You’ve heard that the most profitable retail shopping day before Christmas is the Friday after Thanksgiving. It’s often called Black Friday, because it’s the day retailers move out of the red and into the black on their income statements. But not anymore . . . Cyber Monday is quickly replacing Black Friday as the big shopping day. Cyber Monday occurs on the Monday after Black Friday weekend. Cyber Monday is the day when consumers go back to work and shop on the Internet for products they found on Black Friday on retail shelves. Almost 80 percent of online retailers state that sales significantly increased on Cyber Monday last year. And, yes, we are talking about people being at work and shopping for Christmas gifts. According to a BIG research/shop.org survey of 7,200 consumers, 37 percent stated that they have used or will use the Internet at work to shop for gifts online. While that creates a problem for productivity in the workplace, online retailers are redefining their business models to take advantage of Cyber Monday. Ice.com, an online jewelry retailer, sees this as a new business dimension, so much so that it’s offering free shipping and a gift-with-purchase promotion for everyone ordering products on Cyber Monday. According to Pinny Ginwisch, Ice.com founder and executive vice president of marketing, “The results are unbelievable.” Ice.com expects 400,000 to 600...
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...2011 FACEBOOK Facebook Business Valuation Case Valuation Based on 5 year cash flow projections Facebook can be valued at 41.51 Billion dollars. Based on the analysis and the most likely scenario of projections the company can be fairly valued at 38.2 Billion Dollars but when superimposed on the dynamic pattern of internet businesses a valuation of 41.5 Billion dollars can be assumed a fair value. The company at present has a very strong impact and potential to grow in the near future but at the same time it faces a lot of risks that can put it out of business any time in the future. For Facebook to sustain it must diversify. In the light of new developments and information release regarding Facebook‘s business model, Goldman Sach‘s valuation of the company at 50 Billion dollars is opportunist. The reason for this discrepancy could be a conflict of interest as the company gets a priority while going public. This could also be because of the information limitation. Likelihood NPV (CF) NPV (TV) Facebook Valuation Optimistic Scenario 25% 50.31 10 Pessimistic Scenario 25% 27.68 2 Given the latest improvements and introduction of Facebook email and deals in April, 2011 and also potential talks of evolving it as a search engine with a one stop availability, the company can be valued up to 100 Billion dollars. Realistic Scenario 50% 33.02 5 41.51 *Values in Billion $s The scenarios are created on the basis of previous...
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...Marketing Analysis Patricia A. Puliah Grantham University Abstract This paper will discuss the marketing analysis of the www.belts.com website. I will discuss some marketing concepts that will be analyzed. Marketing concepts that I will discuss are one-to-one, affiliate, viral, blog, and social network marketing. Then I will summarize my analysis of the web site. One-to-one Marketing One-to-one marketing is an approach that concentrates on providing services or products to one customer at a time by identifying and then meeting their individual needs. Its goal is to repeat this process many times with each customer, such that powerful lifetime relationships are developed. In turn it makes a distinction of customers rather than just products (Peters & Roger 1994). One to One Marketing is more than a sales approach. It's an integrated approach that must filter through all parts of an organization: marketing, sales, production, service, finance, and other departments. One to One Marketing recognizes that lifetime values of loyal customers who make repeat purchases far exceeding those of unpredictable customers who frequently switch suppliers in pursuit of a bargain. After reviewing the www.belts.com web site, I did not notice anything that stated the company uses this one-to-one marking concept. Affiliate Marketing According to Laudon & Traver, the definition of affiliate marketing is the online application of obtaining referrals. One website...
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...Social Networking (Today and Tomorrow) By: Gaurav Mehta Aashish Raina Vivek Wadhwa “Social media was born from sites not trying to change the way we behave or to provide us with extra information, it was just to assist our behaviour” Well if you say it all started with Facebook or Orkut, you will be surprised. Social Networking has been in our past, present and will continue in our future. So when did it start exactly? To understand that let’s first understand what is social networking? Social networking is about meeting new people and communicating with those whom you already know. So technically, social networking has been there for ages. The concerts, family functions, weddings, plays etc. can be termed as ways of social networking. However we consider the online networking as social networking. So let us focus on that part and see how it developed into what we have today. The online social networking: It’s about 6 C’s: 1. Communications 2. Connectedness 3. Common Experience 4. Content 5. Commerce 6. Cool Experiences (or Entertainment). The online social networks mirror our offline lives. It all started with CompuServe, which was the first online service to offer internet connectivity, albeit limited access, as early as 1989. It connected its proprietary e-mail service to allow incoming and outgoing messages to other Internet e-mail addresses. In early 1990’s, CompuServe was very popular with thousands of users visiting its numerous...
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...people link to each other via email addresses. In the late 1990s, user profiles became a central feature of social networking sites, allowing users to compile lists of "friends" and search for other users with similar interests. New social networking methods were developed by the end of the 1990s, and many sites began to develop more advanced features for users to find and manage friends.[12] This newer generation of social networking sites began to flourish with the emergence of SixDegrees.com in 1997,[13] followed by Makeoutclub in 2000,[14][15] Hub Culture and Friendster in 2002,[16] and soon became part of the Internet mainstream. Friendster was followed by MySpace and LinkedIn a year later, and eventually Bebo. Attesting to the rapid increase in social networking sites' popularity, by 2005, it was reported that MySpace was getting more page views than Google....
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...of Form Abstract Social network sites (SNSs) are increasingly attracting the attention of academic and industry researchers intrigued by their affordances and reach. This special theme section of theJournal of Computer-Mediated Communication brings together scholarship on these emergent phenomena. In this introductory article, we describe features of SNSs and propose a comprehensive definition. We then present one perspective on the history of such sites, discussing key changes and developments. After briefly summarizing existing scholarship concerning SNSs, we discuss the articles in this special section and conclude with considerations for future research. Introduction Since their introduction, social network sites (SNSs) such as MySpace, Facebook, Cyworld, and Bebo have attracted millions of users, many of whom have integrated these sites into their daily practices. As of this writing, there are hundreds of SNSs, with various technological affordances, supporting a wide range of interests and practices. While their key technological features are fairly consistent, the cultures that emerge around SNSs are varied. Most sites support the maintenance of pre-existing social networks, but others help strangers connect based on shared interests, political views, or activities. Some sites cater to diverse audiences, while others attract people based on common language or shared racial, sexual, religious, or nationality-based identities. Sites also vary in the extent to which they...
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...Conclusion…………………………………………………………………………………………………………………….8 References…………………………………………………………………………………………………………………….9 Executive Summary This report examines new information technology that is available to help marketers. People spend so much time online these days that it is almost impossible to market without using technology and still reach a large number of consumers. The three technologies we chose to study for this are hyper targeting, social media and customer relationship management (CRM). Hyper targeting is the ability to advertise to certain people or groups of people based on specific criteria. Hyper targeting was first heard of through MySpace and involves using information like age, sex, location and interests to determine who to advertise what content to. Social media, dating sites and shopping sites all use given registration information to learn more about consumers. The more companies know about people, the better they can decide who their potential customers should be and how to reach them. Social media is communication through online communities. The use of social media in marketing has become very popular over the last few years. This is a very effective way to promote content by increased visibility. Using these platforms also allows for more involvement with the customers to build more trusting relationships...
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...advantages they have that outperform other social network rivals. Anas Hamshari & George Khunjgurua European School of Economics - International Strategic Management – Professor Angelo Arcuri | Facebook: Winning the world Or has it already been won? | AbstractThis project aims to analyze the factors contributing to Facebook’s success in the social network industry and what competitive advantages they have that outperform other social network rivals. Anas Hamshari & George Khunjgurua European School of Economics - International Strategic Management – Professor Angelo Arcuri | TABLE OF CONTENTS Executive summary. 2. Introduction. (ANAS) 3. Mission & Vision Statements. (GEORGE) 3. Strategic Vision. (GEORGE) Analysis. 4. Competitive Advantages. (GEORGE) 8. Summary of Competitive Advantages. (GEORGE) 8. Other success factors of Facebook. (GEORGE) 11. PEST. (ANAS) 13. Porter’s five forces. (ANAS) 15. Exploration & Exploitation. (ANAS) 16. Red and Blue Ocean Strategies. (ANAS) Conclusions. 19. Final Conclusion. (ANAS) References. 21. Reference. EXECUTIVE SUMMARY INTRODUCTION Among social networking organizations, Facebook is one of the most talked about and the most popular choice for people around the world. It was officially founded by Mark Zuckerberg in 2004 and by 2011 there had been over 800 million registered users, making Facebook the biggest and most widely used social networking website around the globe...
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...Unit 3 Assignment 1. Conduct a SWOT analysis on the case study company's mission statement. 2. Create a case study analysis focusing on the company's statement (core values, Purpose and Goals. RUNNING HEAD: <INSERT NAME OF CASE> Unit <Number> <insert name of case> Case Study Analysis Kaplan University School of Business and Management MT460 Management Policy and Strategy Author: <insert your name> Professor: Dr. Dryce Date: March 9, 2010 Introduction <start here and indent 5-7 spaces; then one inch margins all around; enter content; double-space between sentences and paragraphs> Synopsis of the Situation <start here and indent 5-7 spaces; then one inch margins all around; enter content> Key Issues <start here and indent 5-7 spaces; then one inch margins all around; enter content> Define the Problem <start here and indent 5-7 spaces; then one inch margins all around; enter content> Alternative Solutions <start here and indent 5-7 spaces; then one inch margins all around; enter content> Selected Solution to the Problem <start here and indent 5-7 spaces; then one inch margins all around; enter content> Implementation <start here and indent 5-7 spaces; then one inch margins all around; enter content> Recommendations <start here and indent 5-7 spaces; then one inch margins all around; enter content> Conclusion <start here and indent 5-7 spaces; then one inch margins all around;...
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...INTRODUCTION Facebook.com is a popular online social network site providing its users with a means for representing their identities in the digital world. With the “Profile,” each user can manipulate his or her online identity that concurrently delineates personal information and converses with other online identities or “Friends.” Gender, date of birth, hobbies, interests, and relationship status are some of the identifying pieces of information that users display to fill out their Profile. The Profile not only depicts the user, but also shapes the representation of other individuals on Facebook. Scholars have recently begun to study the Facebook phenomenon using surveys and statistical analyses, but none have used ethnography as a means for analysis. This paper draws upon ethnographic data to provide a phenomenological explanation to the Facebook experience. It argues that the digital world is a large part of the experience of young Americans and that the Internet is more social than commonly thought. Moreover, this paper problematizes the static nature of the Profile, arguing that the Profile converses directly with others’ Profiles in a constantly changing digital context that is simultaneously recreated and interpreted. Embodied conversation between individuals begins when they weave performance and interpretation into an intricate dance that allows individuals to consider voice and body cues. Meaning is interpreted from the context of the conversation and nuances of body and...
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