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Company Analysis

In: Business and Management

Submitted By navni
Words 427
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Company Analysis
Market Landscape:
Current Market Size (2014-2015): ₹ 78.06 billion (US$ 1.2 billion).
EBITDA Margin (FY 2015): 18.9%
Profit After Tax(PAT) Margin (FY 2015): 13.7%
Sales Analysis
Following chart shows the revenue of Dabur India from FY 2011 to FY 2015.

N.B.: All sales are in billion Indian rupees.

Product Line:
Dabur has wide varieties of products under the following master brand names: -
Dabur - Ayurvedic healthcare products
Vatika - Premium hair care
Hajmola - Tasty digestives
Réal - Fruit juices & beverages
Fem - Fairness bleaches & skin care products
Brand Image Dabur was mainly recognized as an Ayurvedic company which targeted age group over 35 years. Then with introduction to Oral Care and Hair care products, it entered new potential areas and covered youths as well as children. For instance, Real Fruit juices covers about 58% of market share in India.
Experience and Technologies Dabur is one of the leading FMCG companies in India with wide range of products and experience of 131 years. With its quality products that targeted the needs of the customers, it became most trusted brand in India. Dabur India manufactures around 250 herbal/ayurvedic products making it a world leader in Ayurveda. Dabur products are also available in over 60 countries and it accounts for over 30% of the turnover. Dabur manages operations in a way that it causes minimum adverse effect on the environment. Dabur India uses latest technologies to maintain the business. Dabur uses centralized SAP ERP system for all business units. It has countrywide WAN (Wide Area Network) which runs centralized ERP system connecting all the business units in India. It also looks forward to introduce newer technologies in future to achiever higher level of the excellency.
International Sales Analysis
Following is the comparison of the international sales...

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