Premium Essay

Company Case

In: Other Topics

Submitted By minawei
Words 347
Pages 2
1. People who bought a Porsche liked the image of exclusivity the car had. They wanted a car that showed how successful there were. The car mirrored their self-image which means owners like to see themselves in things that they owned. In the need recognition, the buyer need a car that represents their success. In the information search process, the buyers search strongly to find a car that satisfies their feelings. In the evaluation of alternatives is that they can use the car for accomplishing other daily task. In the purchasing decision, the buyer may purchase the car because it is seen as an exclusivity car. Finally in the postpurchase behavior, the customer ma feel satisfied with the purchase because it's the car they wanted. However a customer might feel unsatisfied if Porsche decides to revamp some of the cars to create a more affordable one.

2. Most Porsche buyers are not moved by information, but by feelings. Owners develop a personal relationship with their cats, one that has more to do with the way the car sounds, vibrates, and feels than how many cup holders it has or how much cargo it can hold in the trunk. They admire their Porsche because it is a competent performance machine without being flashy or phony. For those who buy the Cayenne or Panamera, they are looking for a family vehicle that can haul more people and stuff, but still be able to feel like they are driving a Porsche.

3. The concept of cultural factors explains why Porsche sold many lower-priced models in the 1970s and 1980s. When they created a more affordable Porsche, different social classes were able to experience that exclusivity. Porsche is a high-end car and so if it is affordable and there is a want, then people are wiling to buy it.

4. Explain how both positive and negative attitudes toward a brand like Porsche develop. How might Porsche change consumer...

Similar Documents

Premium Essay

Company Law Case

...effectively retired from the business, but SF still had a significant influence on the company. Furthermore, SF held 25% of share capital when WFJ was duly incorporated. Later, SF was appointed as a director of the company. Subsequently, SL insisted that the following provision be included in the articles of association of WFJ, despite SF stating that she has no ambition to take any significant role in the company: “Wong Siu Foong shall be appointed to the Board of Directors for as long she holds shares in the Company, and shall not be removed without the approval of Wong Siu Long. As director, Wong Siu Foong shall be entitled to an annual remuneration amounting to $60,000 or 1% of the Company’s after-tax profits, whichever is the higher.” The issue presented in this question is whether SF can enforce the above provision against WFJ. Based on the facts, the general law can be applied to determine the effectiveness of the provision. S39(1) of the Companies Act (“CA”) states that the memorandum and articles shall bind the company and the members as if the respective parties had signed and sealed in a contract to observe all the provisions of the memorandum and the articles. Hence, the provision in the article is said to be effective. However, there are alternative arguments to this case. The Singapore court not only takes the Singapore CA into consideration during a ruling, but also relevant previous law cases. For this issue, the Hickman v Kent or Romney Marsh...

Words: 2900 - Pages: 12

Premium Essay

Fineprint Company Case Solution

...FinePrint Company Case Analysis by Da Zhang Questions: 1. If FinePrint is currently operating at full capacity of 150,000 brochures per month, should the special order from Abbie Jenkins be accepted? [In answering, assume Ernest Bradley has not yet made his offer to handle 30,000 brochures.] John should not take this special order because filling any special order at full capacity at reduced price will fail to satisfy customers who pay full price. Computation of using 25,000 capacity to produce normal brochures: Revenue-Cost=1500*17-22500=25500-22500=3000 Computation of using 25,000 capacity to produce special order: Revenue-Cost=(1250*17+250*10)-(22500-250)=(21250+2500)-22250=1500 Apparently, the profit generated from special order is much less than from normal brochures, thus Fineprint should not take the offer. 2. Assume that Ernest Bradley has made his offer to handle 30,000 brochures. a. Assuming FinePrint is operating at capacity of 150,000 brochures and there is no special order opportunity from Abbie Jenkins, should FinePrint outsource 30,000 brochures to Ernest? Why or why not? Fineprint should not outsource 30,000 brochures to Ernest because the cost that Fineprint produce 30,000 by itself is less than the cost of outsourcing when the revenues remain unchanged. Cost of outsourcing 30,000 brochures=300*8=2400 Cost of self-production of 30,000 brochures=30,000*0.04+(30,000*0.01)*3=1200+900=2100 Apparently, variable cost $2100 is less than......

Words: 352 - Pages: 2

Premium Essay

Case: Mckinsey and Company

...McKinsey and Company is a global management consulting company and was founded in 1926 by James McKinsey. They have offices in more than 60 countries and employee over 9,000 consultants and almost 2,000 research and information professionals. Their clients include businesses, governments, non-governmental organizations, and not-for profits. In this paper I will discuss the link between business, governments, and global institutions, how a global consulting firm might assist a government client and why businesses choose to hire McKinsey even though they may have worked for a competitor. The Link Between Businesses, Governments, and Global Institutions According to an article found on the McKinsey website “Government is likelier to affect companies’ economic value than any other group of stakeholders except customers” (Dua, Heil, and Wilkins, 2010). Whether a business is only operating in their home country or operating on a global scale they all have to interact with government. Governments in every country pass laws and enforce regulations that all businesses and global institutions must abide by. A consulting company, like McKinsey, that hires employees from all over the world, speaking over 120 languages and representing more than one hundred nationalities” can help build relationships between businesses, governments and global institutions (Carpenter and Dunung, 2015). Assisting a Government Client McKinsey and Company has clients all over the world and in various......

Words: 606 - Pages: 3

Premium Essay

Levi Strauss & Company Case Study

...LEVI STRAUSS & COMPANY CASE STUDY Cevdet KIZIL Master of Science in Organizational Leadership Program 1- Knowing that its managers are willing to trade off some economic efficiency in order to operate according to their collective view of what is “ethical”, would you buy shares of stock in this company? Why or why not? First of all, I think we are experiencing a paradox in this situation. Because, the company is trading off economic efficiency in order to operate, but it’s a well known fact that economic efficiency is one of the factors which affects the price of stocks. On the other hand, let’s say the company did set economic efficiency as a priority and decided to close some of its plants. This will mean laying off several employees. Thus, the current condition really makes is tough to judge. However, I would still buy shares of stock in this company. Because, company reputation, image and responsibility are also effective factors. Furthermore, I believe that Levi Strauss & Company’s ethical view will help them to win in the long-run. They may experience losses and they may not make profits in a short period, but I think that company’s ethical view will also affect their stock price, profitability and brand in the long run. For example, Margery Kraus, President and CEO of APCO Worldwide also justify my opinions with her words “Play by your own rules and ethics. In the long run it will pay off”. As a result, because of all these reasons, I would buy......

Words: 1140 - Pages: 5

Free Essay

Case Study Bain & Company

...Case Study – Organizational Development of Bain & Company July 2, 2012 Organizational Development of Bain & Company Bain & Co. Inc. (“Bain”) is a consulting corporation, established by Bill Bain and six former professionals from Boston Consulting Group (BCG) in 1973 to develop a strategy implementation that was markedly different from industry norms (Ormiston, 1990). According to Bill Bain, there were four problems he wanted to fix in the traditional consulting process specifically 1) short-term duration of projects with the report seen as the end product; 2) recommendations not supported by relevant data; 3) no follow-through on given recommendations and 4) performance metrics (i.e., Results of the recommendations) were mostly internal (peer reviews) not independent measures (Ormiston, 1990). Bain`s approach was to make a commitment to one company per sector/industry – refusing to work for competitors. In the 1990s, this strategy aided Bain in developing a deeper level of involvement with a limited number of clients. Sometimes, a customer had as many as fifty professionals working on all aspects of the business analysis (Harvard Business School Journal, 1990, pp. 95-96). The company de-emphasized the hype around the ‘report’, focusing instead on helping the client successfully execute policy recommendations. The results of these recommendations are judged by independent matrices such as the growth (or decline) of client`s stock prices when......

Words: 1236 - Pages: 5

Premium Essay

Tjx Companies Case Study

...T.J.X. Companies, Inc. Final Case Study Report Nichols College T.J.X. Companies, Inc. is the leading off-price apparel and home fashions retailer in the United States and worldwide, ranking number 115 in the most recent Fortune 500 listings. They have the broadest demographic reaches in retail, all of which have enabled them to achieve successful, and profitable growth year after year, through many types of economic and retail cycles. With over 3,000 stores in six countries, approximately 179,000 associates and a fresh e-commerce presence, and they are growing faster than ever (“About the TJX Companies, Inc.,” 2014). Through T.J.X. Company’s innovative buying and sourcing strategies, they discover and deliver value for shoppers in many ways. Their goal is to provide customers with quality merchandise for the entire family, every day. Value means more than price to T.J.X. Company professionals; buyers are trained to recognize that true value is a combination of fashion, quality, brand and price. T.J.X Companies are known for their brand name and designer fashions at 20-60% off department store prices. They are able to do this by purchasing merchandise from designers when they over produce or other department stores over purchase. They go in during these certain situations and negotiate the lowest possible price to pass on the savings. How they buy is just as important as what they buy. They pride themselves in never having the same selection twice with new......

Words: 5544 - Pages: 23

Premium Essay

Case: Acme Manufacturing Company Case & United Machine Workers

...Case: Acme Manufacturing Company Case & United Machine Workers Introduction to the case analysis The legal aspect of every contract in business requires critical analysis for every term in accordance to the specifics upon which both parties are involved. The reason for analyzing such terms carefully is because it can become a crucial part in determining the decision making when addressing any business problem. This is generally more important from the perspective of the company management because some situations can result in high intensity and significance for the company. Analyzing the terms of a contract will help avoid any inappropriate or insufficient conclusions when presenting a final resolution in times of a dispute. The case to be evaluated in this assignment is the result from an opposing perception of an issue in which both party’s are involved. The grievance is the result from the opposing views on a subordination matter; that of the management’s perspective and that of the employee. The case to be evaluated can very easily occur in an actual situation and I would like to write this analysis from the management’s perspective. Summary of the issue(s) The problem involves the contradicting views of a legal issue within the union contract reached between our firm, the Acme Manufacturing Company (the company) and the United Machine Workers Union (the union). The parties in question in the dispute are Mrs. Kyla Martin, a machine operator working......

Words: 1112 - Pages: 5

Free Essay

Individual Case Analysis: Newell Company: the Rubbermaid Opportunity

...The case is about the company Newell considering the acquisition of Rubbermaid Incorporated to develop a new company. . Rubbermaid is a manufacturer of plastic products ranging from children’s toys, house wares, to commercial items. Acquisitions are Newell’s main foundation when it comes to growing as a company and making sure every acquisition goes through the proper Newellization process to improve new businesses. Rubbermaid suffered from problems affecting the retail buyers who purchased their items, operations, not being able to compete with rival prices, to a decline in the company’s net earnings. In this case Newell Company contemplated whether or not acquiring Rubbermaid would be a good decision to make. Although Rubbermaid posed great growth opportunity and could possibly bring an increase in income for Newell, I do not think it would be a wise idea for them as a company to merge. Newell Company is highly respected and well known for its customer satisfaction, in-full delivery, the ability to implement sophisticated EDI tie-in with its customers, and the provision of marketing and merchandising programs for the different products they offer. Rubbermaid has had many problems when it comes to customer service, competing with their competitors, and unrealistic financial targets. In an article done by Fortune it was revealed that Rubbermaid had angered their most important retail buyers with ballooning cost forcing them to give shelf space to competitors, lacked modern...

Words: 977 - Pages: 4

Premium Essay

Case Study Analysis: Yankee Fork and Hoe Company

...Yankee Fork and Hoe Company Case Questions 1. Comment on the forecasting system being used by Yankee. Suggest changes or improvements that you believe are justified. It seems as if Ron Adams is forecasting his figures by meeting managers from various sale regions to go over shipping data from last year. He did not use an calculations in order to explain his forecast. Ron has been using only qualitative analysis as opposed to quantitative analysis. By using quantitative analysis, Ron could gain some advantages of quick forecast and experiences from managers. He could also come across disadvantages in qualitative analysis such as group thinking and the forecasts usually tends to be overly inflated. This is especially related to Phil Stanton the production manager since he said that forecasts are usually inflated and he usually reduces the forecast by 10%. The quantitative method should be used in this forecast. The quantitative analysis is suitable for the existing products that have stable demand and historical data. Looking at the demand from the last 4 years, the product tends to fall in seasonal pattern and not much has been changed in each year. A suggestion for Ron is to use the seasonality technique with linear trend equation to calculate the future demand for the following fifth year. In doing so, Ron could be exposed to more accurate forecast in regards to the difference in demand for each month. The forecasting technique used by the marketing department is......

Words: 750 - Pages: 3

Premium Essay

Disney Company Case Study

...[pic] Case Study 1 Ryan Duran Amanda Greathouse Andy Cook Nick Miller Hillary Hughes Elizabeth Schaible Table of Contents Company Profile History 3 Organization, Mission, and Culture 3 Functional Area Assessment 9 Internal Environment Financial Position of Disney 14 Assorted Financial Ratios 14 IFE Matrix 17 External Environment Key External Forces 19 EFE 23 Competitive Analysis 28 CPM 30 Objectives Short Term 32 Long Term 33 Grand Strategies 34 Initial Findings 36 Company Profile Company History The Walt Disney Company, originally known as Disney Brothers Cartoon Studio, was formed by Walt and Roy Disney in 1923 with the creation of a cartoon named Alice’s Wonderland. With the start of that popular cartoon, the Disney brothers had unknowingly created a legacy that would live for generations. Since the creation of the Walt Disney Company, it has produced hundreds of chart topping animated films, put on dozens of Broadway plays, acquired TV and radio stations, and has created the most magical place on earth on three continents. Even after the deaths of the founders, the company has thrived for several decades every intent to continue growing. Organizational Mission and Culture Mission Statement The original mission of the Walt Disney Company was to “nurture......

Words: 7894 - Pages: 32

Premium Essay

Ford Motor Company Pinto Case

...Ford Motor Company Pinto Case Karen Nollet, Alonso Miller, Michael Morra, Pamela Tenori MGT/216 Abstract In 1971, Ford Motor Company (FMC), on the advice of then vice-president Lee Iacocca, introduced the first subcompact vehicle, the Ford Pinto. After production, Ford discovered a defect in the design on the fuel system; the gas tank was placed in the rear of the vehicle. This error could cause the vehicle to explode on low speed rear end collisions. Ford conducted a risk/analysis to determine whether to recall the vehicles or leave the situation as is and suffer the consequences as they arise. After concluding that the vehicles could be modified for $11 per vehicle, Ford decided not to recall the vehicles. Based on their risk/analysis the cost to recall the vehicles sold would be $137 million, Ford determined that it would be more profitable to leave the vehicles as is and pay out costs in lawsuits because this figure adjusted to $49.5 million, substantially lower than the cost to recall the product. Ethics and morals would appear to be ignored for profit and gain. Ford Motor Company Pinto Case Ford Motor Company Mission Statement (1996), “We are a global family with a proud heritage......

Words: 1118 - Pages: 5

Premium Essay

Ford Motor Company Case Analysis

...Ford Motor Company Case Study Introduction and Background The world-renowned automobile organization, Ford Motor Company, located in Dearborn, Michigan, has recently taken on a new CEO. This CEO has changed many things drastically in a short amount of time, including many positive things but also has implemented a few negative changes. Even with the drastic changes, the company still lost billions of dollars in the first three years under the new CEO’s reign, though the third year saw fewer losses than the second year. The CEO must deal with and must overcome many issues, internally as well as externally, to help the company get back on its feet and begin making profit again. Facts The new CEO has been employed at Ford for three years now, and is known for taking Boeing Airlines from suffering huge losses to making huge profits. Ford Motor Company took him on as a means to turn around losses and provide the company with new guidance. The company certainly took on a new direction, with one of the first acts being to bring back the Ford Taurus into the line and dropping truck and SUV production by forty percent. However not all changes were positive, as 46,000 jobs were cut. This decision was made to attempt to consolidate the company’s expenses as the company borrowed $23 billion but has already spent almost $15 billion of it, with no way of paying it back anytime soon. Issues The company is not only suffering considerable losses financially, but is......

Words: 1075 - Pages: 5

Premium Essay

Joint Stock Company Case Study

...For Joint Stock Company’s Account: Certificate of incorporation. Certificate of commencement of business. Determination of panel of administrators for introductory the account postulating the general public official to exposed and activate the corporation account to be attained on corporation letter-head. NTN certificate in company name. Complete memorandum & articles of association. Angle of administrators compulsory on “Form-A/Form-B” distributed further down Corporations Regulation 1984. Form to 29 duly attested by Registrar of Company. For individual stock holder allotment 5% or else beyond pale in corporation duplicates of distinctiveness official papers as revealed beyond be achieved. For Illiterate person Accounts: Shaky signatures...

Words: 1049 - Pages: 5

Premium Essay

Case Analysis of Ford Motor Company

...organization’s performance. The way a leader runs an organization is the determining factor of whether or not it succeeds. Many companies have failed due to poor leadership. Leadership is more them management. Effective leadership is a personal role that requires the blending of motivational, strategic and management skills to align focus, energy and drive while creating a culture that encourages individual thinking and attainment. Everyone does not possess the abilities to be a successful leader. The role leadership can have a significant impact on an organization’s performance. The role of leadership sets the tone for the organization and has a trickle-down effect. For example, the organization I work for has been through its share of leaders. Every time the leader changes, it is immediately noticed in the actions of the management team. The management team typically adjusts their management style to that of the new leader. As a result, the entire organization is affected. 2. Discuss Mulally’s leadership style at Ford Motor Company and provide examples of how his actions fit this style. Mulally’s leadership style at the Ford Motor Company is participative. He encourages the employees to participate, but retain the final say over the decision-making process. Employees feel engaged in the process and are more motivated and creative. Based on the case study, Mulally feels that communication is essential. For example, Mulally states, “Everyone has to......

Words: 1299 - Pages: 6

Premium Essay

Ford Motor Company Case Analysis

...Ford Motor Company (Case Analysis) Group #6- TGAA TTH 1:00 Member 1- Taylor O’Neill Member 2- Knyra Ratcliff Member 3- Alex Perkins Member 4- Xu Han Member 5- Kevin Carter Member 6- Alex Dundon/ Nick Tran Presentation Date: 11/17/15 Introduction Our group has chosen Ford Motor Company as our case analysis subject. Ford is an American multinational automaker and was founded by Henry Ford in 1903. Ford Motor Company is the second largest automaker in the United States and is also the fifth largest automaker in the world. Throughout the paper we will be sharing background information of the company such as the vision statement, mission statement, company history, the industry, and our company’s strategy. We will also be sharing the elements of Ford’s internal and external environment (includes historical and competitor financial information), problem statements, possible alternative solutions to those problems, and our recommendations as to which alternative solutions would be best used in response to the problems at hand. Towards the end of our case analysis on Ford Motor Company there is a visual present for both the SWOT analysis and the grand strategy matrix. We have provided appropriate and significant content in completion of this case analysis. Background Vision Statement “To become the world's leading Consumer Company for automotive products and services. (Homepage, 2015)” Mission Statement “One Team. People working together as a lean, global......

Words: 5526 - Pages: 23