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Company G, 1 Year Marketing Plan

In: Business and Management

Submitted By RaginCajun68
Words 3020
Pages 13
Table of Contents

Introduction 3
Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3
Consumer Product Classification 3
Target Market 4
Competitive Situation Analysis 4
Analysis of Competition using Porter’s Five Forces Model 4
SWOT Analysis 5
Strengths and Core Competencies 5
Weaknesses 5
Opportunities 6
Threats 6
Market Objectives 7
Product Objective 7
Price Objective 7
Place Objective 7
Promotion Objective 7
Marketing Strategies and Implementation 8
Product Strategies 8
Price Strategies 8
Place Strategies 8
Promotion Strategies 8
Explanation of Strategies………………………..……………………………………………………………………………………………….9
Implementation Plan 9
Product Tactics 9
Price Tactics 9
Place Tactics 9
Promotion Tactics 9
Monitoring Procedures 10

Introduction

Company G has become one of the most highly regarded companies in the electronics market. Through its comprehensive design and manufacturing process it produces high quality products at an affordable price and offers a second to none warranty on all of its products. Once again it produced their latest product which promises to be one of the most universally recognized GXS product lines ever. Our newest product, the GXS Beverage Brewing System, will allow our target market to seamlessly brew and enhance the experience of beverage brewing, making every morning, noon or night more enjoyable and convenient. I have developed the following marketing plan for Company G and I am confident that by following it that it will allow them to reach the full profit potential of the new product.

Product Description and Classification

Product Description and Support of the Mission
Company G Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.”

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