Table of Contents
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 5
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 8
Place Action Plan 8
Promotion Action Plan 8
Monitoring Procedures 9

Introduction Company G is well-respected for its quality, innovative products that improve consumer’s lives. We excel at taking an every-day object and updating it to fit the modern lifestyles of today. Our new product, the CoolCooker, does just that by allowing customers to go about their busy lives but come home to a healthy home-cooked meal.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
The Product
Our new product, the CoolCooker, is a modern version of the slow cooker. Slow cookers are simple electronics; usually consisting of a covered ceramic pot insert that’s placed into a metal base unit that contains the heating element. They typically have 3 settings; ‘off’, ‘low’ and ‘high.’ More elaborate models have a timer that will cook at the desired temperature for a set number of hours, (usually 6 – 10 hours) and then switch to a ‘keep warm’ setting. The feature that the CoolCooker has is a ‘cool’ setting, and the ability to switch from cool to cook, to keep warm. This will allow the cook to prepare meals well ahead of serving time, knowing that they are being kept at a safe temperature until it’s time to start cooking. This will