Company G
3-Year Marketing Plan
Assessment Code: 318.1.5-06-15
Student Name: Nicholas Antes
Student ID: 000285754
Date: 7-21-14
Mentor Name: Ann Weaver Table of Contents
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 5
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 8
Place Action Plan 9
Promotion Action Plan 9
Monitoring Procedures 10
Citations ……………………………………………………………………………………………………………………………………………… 11 Introduction While this section is not expressly requested in the task instructions, it is usually helpful to write a paragraph that introduces Company G and the product or product line that you are writing this marketing plan about.
Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
The Product
The newly minted product “NB17” developed by Company G is the limited lifespan nanobot, activated by saliva with a three second lifespan. These microscopic robots are capable of maintaining the cleanliness of teeth while be integrated into common snack foods— such as chewing gum or sunflower seeds. By attaching to the outer layer of these foods, the nanobots are activated within contact of the individual’s saliva where they proceed to quickly and efficiently uphold the ascetics of the teeth and gums.
This innovative product allows consumers to constantly preserve the cleanliness of their mouths while simultaneously