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Company Introduction, Market Segmentation, and Product Positioning

In: Business and Management

Submitted By lavaughnjs
Words 3132
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Company Introduction, Market Segmentation, and Product Positioning
MKT500
April 24, 2012

Executive Summary
DTPME is a Christian owned and operated health care service company that serves in North Carolina and expanding into the Europe market. We will be serving an exclusive geographic segment of the multi-billion dollar health care industry, and will create value for our clients by offering quality, reliable health care products supported with top notch service and a 100% satisfaction guarantee.
DTPME customer base will be individuals and families, which may need additional monitoring in case of an emergency who may be coping with an acute or chronic illness, recovering from surgery or an injury, or assistance with basic everyday living needs.
DTPME was formed as an incorporated organization with three owners. DTPME’s current location, with 500 employees in a 150,000 square foot building, is located in Raleigh, NC. DTPME partnered with German institute Fraunhofer to develop this new medical alert pendant and bracelet that has a built-in sensor with a camera.
DTPME has kept abreast of the current and future technologies in healthcare equipment and will offer the latest medical alert device to customers. Current market research indicates that within the next year, technology will grow significantly in terms of the devices that will connect the healthcare providers to patients. DTPME will also be positioned as a distributor of this device in North Carolina, which will increase revenues over the next 3 years.
DTP Medical Equipment, Inc. mission is to be the leading innovator of medical equipment to allow individuals lead a life of independence. DTPME is committed to developing high quality products inspired by the needs of our customers. DTPME will treat every customer with respect and dignity and will stand behind every

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