STRATEGIC MANAGEMENT GROUP ASSIGNMENT ONE: COMPANY BIO
JEJE RADIO
JEJE RADIO is a radio station company built under the name of PT. Wahana Informasi Gemilang, Indonesia in February 2001. Due to the increasing need for information in business people community, JEJE RADIO then publicly aired on October 29, 2002. This company has a famous tag-line radio quote, “The Radio for Business People”, therefore, it mainly target business people and professionals-alike. At 2014, JEJE RADIO has a new tagline “Hits and Community”.
However, as JEJE RADIO showed more progress, it began to realize that there was still not enough information for Surabaya city itself. In contrast, more people need information about Surabaya. Already knowing this problem, JEJE RADIO then began to broaden its’ market target, from only targeting business people and professionals-alike to targeting all Surabaya people who need information about Surabaya, Gerbang Kertasusila (areas around Surabaya—Probolinggo, Malang, Tuban, Jombang) and business world.
JEJE RADIO offers a lot of radio programs. For the business program, JEJE RADIO mainly focuses on the latest micro and macroeconomics issues and finance such as investing and foreign money. For the all about Surabaya program, JEJE RADIO focuses on news that are often forgotten by most Surabaya reporters, for example about the balls in G-Walk Citraland area. At 2014, JEJE RADIO has 3 program they’re “Jogging Pagi”(Morning Jogging), “Marathon Hits”, and “Jalan-Jalan Sore”(Evening Walk). Last but not least, JEJE RADIO also shares lots of songs.
Target customers including unmarried people aged from 20 to 45 years old. Educational background-wise, JEJE RADIO target ranged from diploma to graduate program. As for the personality, JEJE RADIO target young people with passionate, influential and enterprising personality. Looking at the target market, it seems that corporate people may have easier time due to the many criteria fit for them, however, everyone are welcome to enjoy JEJE RADIO.
We choose this company because we think it has one of the easiest accesses. Furthermore, we also have relative there, so it makes access to the company even easier. Maori’s father has a friend who is currently the owner of JEJE RADIO. Therefore, we also think that this company is easy for us to assess, because we already have the access to the internal crews. By being able to access the internal crews, it’s easy for us to ask the internal crews anything we don’t understand about the company.