Premium Essay

Company Valuation

In: Business and Management

Submitted By funkdoudou
Words 1855
Pages 8
Company Analysis
1.Company description

!

Danone is a french food-products multinational corporation founded in 1919. It

claims world leadership in fresh dairy products, waters, but also in baby nutrition and medical nutrition.

The strategy of Danone has evolved in 4 steps: 1966 -1980: change of core business: Danone Group (called BSN) decided to become an actor on the food-processing market, taking in 1970 the control of of Evian Group, merging in 1973 with the Gervais-Danone Group. 1980 - 1990: European development strategy for the group, taking in account the acquisition of of General Biscuit in 1986. In 1981, the group abandoned the glass-work market, and focused its resources on the growth of new international activities. 1990 - 1997: International development strategy taking in account evolutions in the foodprocessing market and changes in the emergence of new outlets. In 1994, the group BSN took the name Danone. 1997: Refocusing strategy on priority activities, with the goal to become leader on this sectors.

2. Strategic Business Areas (SBA)

!

By the multiplicity of its acquisitions, the activity of Danone covers many trades. in

order to enlighten its future strategies, we found it is useful to draw up its Strategic Business Areas.

SBA

Target

Objectives
Contribute to the human health Ensure a sufficient water provision to the world population Guarantee a healthy growth to new-borns

Technology

Brands
Danone, Actimel, Danette, Fjord...

Fresh diary products

General public (+ 40 countries)

diary

Packaged Water

General public (+ 40 countries)

packaging

Evian, Badoit, Volvic, Aqua...

Child Nutrition

0 - 36 months

dairy, cereal

Blédina

Medical Nutrition

Frail people

Guarantee the health all along the life.

Nutritive, dietary

Numico

!

In terms of representativeness, it

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