...Company Analysis: A&W Canada Company Background History A&W is a fast food restaurant that is world famous not only for its food product, but mainly for its original beverage; the A&W root beer. In 1919, a man by the name of Roy Allen decided to set up a drink stand at a parade, which was honoring World War I veterans returning home to Lodi, California. He offered a new product called root beer. The creamy beverage was a great success; so much that he took on a business partner by the name of Frank Wright. In 1922 Allen and Wright with initials combined, created a brand for the beverage calling it the A&W Root Beer. ("History of A&W Root Beer," 2014 Paragraph 2). The first permanent root beer stand was located in Lodi, California and a second location in Sacramento. A&W was the first fast food company to introduce the “drive-in’ and in 1924 Allen decided to peruse franchising. This made A&W the first franchised restaurant in America and by 1933 there were over 170 franchised A&W stands. ("History of A&W Root Beer," 2014 Paragraph 3). Throughout the years the ownership was changed but the company was still a success so much that the consumers wanted to be able to enjoy the product at home too and in 1971 A&W cans and bottles were introduced for sale. ("History of A&W Root Beer," 2014 Paragraph 5, 6). In 1956, the first A&W drive-in restaurant in Canada opened in Winnipeg. The restaurant provided burgers, fries, onion rings...
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...everything away because he thinks he hears the man’s heart still beating. Because of his madness, he killed the old man, which led to the police coming, and then because he heard the man’s heart he revealed what he had done. Again, this story leads from one thing to another yet still is full of suspense. In the stories "The Tell-Tale Heart" and "The Monkey's Paw" the authors use cause and effect to create suspense for the readers. Knowing what the cause is and how it created the effect is important because it enables us to be able to comprehend what comes next. Reading is the best way to feel suspense. Jacobs, W. W. ""The Monkey's Paw"." Collections Grade 8. N.p.: Houghton Mifflin Harcourt Publishing Company, 2015. N. page. Web. 4 Apr. 2017. Poe, Edgar Allan. ""The Tell-Tale Heart"." N.p.: n.p., n.d. N. page. Collections Grade 8. Houghton Mifflin Harcourt Publishing Company, 2015. Web. 4 Apr. 2017....
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...Urban Outfitters Continuing Case Study: Marketing a Business Jason A. Knight August 21st, 2011 Professor A. Garabedian 1. Explain why Sears or Wal-mart cannot effectively create a trendy counterculture image. Urban Outfitters can be credited for successfully creating a trendy counterculture image. They have been able to do this by targeting specific markets in key areas and locations, offering exclusivity, and promoting a certain lifestyle. Sears and Wal-mart have both established themselves as being highly successful and profitable business chains. However, even though these large chains have established themselves as strong contenders in the retail market Sears and Wal-mart cannot effectively create a trendy counterculture image. Sears and Wal-mart lack the ability to offer exclusivity and the ability to target specific markets. Both chains are just simply too large. Even though there are Urban Outfitters locations worldwide they still manage to offer a very specific selection of items on a small scale to accommodate the social and socioeconomic demographics of the area in which they are located. You can find a sears or Wal-mart in virtually every state in the U.S. and find the exact same broad range of products. There is really no differentiation, nothing that sets the stores apart. Literally just anyone has the ability to shop in these places and offering such a broad range of products, including groceries, clothing, and electronics attracts a wider range of people...
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...Introduction “Save money. Live better” is the slogan of the 1962 founded American multinational retailer corporation that runs chains of large discount department stores and warehouse stores around the world. Wal-Mart today is the world’s 18th largest public corporation according to Forbes Global 2011 list. In 1991 Wal-Mart opened its first stores in Mexico and the competition between the store and local supermarkets began. Wal-Mart being so large and worldwide gave the company an advantage in negotiating low prices with many suppliers. Nevertheless, other local supermarkets such as Comerci, Soriana, and Gigante, didn’t give up the market to Wal-Mart so easily. They took action and started to think about ways and methods in order to fight a retail war against Wal-Mart. How has the implementation of NAFTA affected Wal-Mart’s success in Mexico? The implementation of NAFTA had a huge affect on Wal-Mart’s success in Mexico because before they got involved Wal-Mart didn’t do so well down there because the company deviated greatly from its successful business model in the States. Before NAFTA the tariffs were more expensive and once NAFTA got involved they went from originally 10% down to 3%. The infrastructure was not as advanced and caused logistic problems for Wal-Mart which got resolved with the help of NAFTA. Additionally, the restrictions of foreign direct investments got eased as well which resulted in many foreign suppliers building plants in Mexico from which Wal-Mart...
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...athletic footwear, apparel, and accessories. Lady Footlocker has over 600 retail locations throughout the United States, Europe, and Canada. Most Lady Footlocker locations boast an average retail space of 2200 square feet. Lady Footlocker prided itself on providing the best in woman-to-woman service and product selection. BACKGROUND OF THE PROBLEM Lady Footlocker is brand of Foot Locker, Inc. to meet women’s consumer’s needs in athletic footwear and apparel. Foot Locker, Inc. is an American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City, and operating in approximately 20 countries worldwide. Formerly known as Venator Group, Inc., it is the successor corporation to the F.W. Woolworth Company. Foot Locker, Inc. operates the eponymous “Foot Locker” chain of athletic footwear retail outlets (along with “Kids Foot Locker” and “Lady Foot Locker” stores), Champs Sports, Footaction USA, and Eastbay/Footlocker.com Eastbay/Footlocker.com own the rights to Final Score, ESPN Shop, AFL Store, and The United States Olympic Shop. The chain is known for its employees' uniforms, resembling those of referees. Now a days women are no longer different than men, but we think it’s vice versa because men do things now that women usually do, like taking care of the kids and cooking, as for women they do most of the things men do these times, they are actually more...
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...techniques to simplify our study. This study will compromise of a detailed discussion, illustration and evaluation of Woolworths purchasing process and for the purpose of our study we narrow down the study to a smaller aspect of Woolworths namely Woolworths Food. As we look closer into exactly what is required we employ the use of tools to aid in our study. These will consist of a SWOT analysis of the company, a PESTLE analysis of the purchasing processes and a PORTERS five forces analysis. We will then narrow down the purchasing process to one area of Woolworths namely Woolworths Food and base our study on that. A concise discussion is to follow in which we outline the most important factors that influence the purchasing decision. Included in the factors to be mentioned within our investigation we would refer to some direct and indirect influences. Using these tools of analysis we consider all possibilities within our study and then conclude our investigation providing recommendations best fitting for the situation presented. Acknowledgements The study of this company is a task of challenges and special thanks is given to Ruvania the academic development officer for purchasing management on UKZN...
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...largest seller of athletic shoes in the United States. Team D has further researched this company and their tightly defined target market. During the past weeks, we discussed our hypothesis of what we expect to find during our research and conclusions, as well as our analysis of our environment. We then further defined our target market, as well as research similar companies. We also incorporate our marketing strategy, media plans and budgeting plans. Our final draft is a complete marketing plan with a detailed media and budget plan. We included a comprehensive analysis of the environment and the opportunities that it offers and a marketing strategy to maximize income by taking advantage of those opportunities. History Foot Locker was introduced to the retail market place in 1974. First and foremost it is the world's leading athletic retailer and has acquired more than 3,900 stores in 20 countries in North America, Europe and Australia. They also own Footaction, Lady Foot Locker, Kids Foot Locker and Champs Sports retail stores. You can also purchase merchandise through their website at footlocker.com/Eastbay. They were known as the F.W. Woolworth Company, founded by Frank and Charles Woolworth in 1911 as five-and-dime discount stores in New York City. With time they went ahead and opened the first Foot Locker in 1974 and grew to thousands of stores worldwide. The company changed its name to Foot Locker Inc. in 2001. It would acquire the Footaction chain in...
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...Woolworth Corporation and until 2001 as Venator Group Inc. Foot Locker is a multinational retailer of athletic shoes with stores and support operations in North America, Europe, Australia, and Asia. The company's holdings include the chains Foot Locker (and its Kids and Lady store concept versions), Footaction USA, and Champs Sports. Since Woolworth's establishment in 1879, the business has been involved in general merchandising; in its incarnation as Veneto, however, the company focused on the retailing of athletic footwear and apparel. In 2001 Veneto renamed itself after its best-performing specialty chain, the Foot Locker athletic footwear shops. Foot Locker, Inc. is a specialty athletic retailer that operates approximately 3,400 stores in 23 countries in North America, Europe, Australia, and New Zealand. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot Locker, Champs Sports, and CCS retail stores, as well as its direct-to-customer channels, including Eastbay, footlocker.com and CCS.com, the Company is a leading provider of athletic footwear and apparel. The main purpose of footlocker is to be the global leading retailer of athletically inspired the shoes and apparel. Describe the products, services and customers of an organisation Major customers: Youth (age16 to 35) especially those who carry sports shoes and clothes are the main customers of the footlocker. Specially these days parents are very passionate buying branded shoes for their kids. Products and...
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...re-establish lost reputation. The first option for them was to create joint venture agreements with German retail chains. These agreements would help the corporation to reduce investment risk, as local players are well aware of the German consumer’s shopping habits and preferences. Furthermore, they would allow the firm to understand the legal environment in Germany. However, there are challenges attached to this option. Collaboration can only be successful with the right local partners in terms of having similar suppliers, strategies, and operations. The second option for Wal-Mart was to exit the German market, as it would enable company to focus its resources to profitable locations around the globe. The third option for Wal-Mart was to re-establish its presence in German markets by setting up a new company with a new name. That would allow the company to stay in the market while simultaneously fixing its reputation. To address the issues with the store layout, management should adjust to local preference by implementing the new stores in smaller units. Walmart needs to evaluate several market entry strategies before entering new market. The first option for Walmart is to create joint venture agreements with local partners as it helps them to reduce its investment risk and understand the local culture. However, there are challenges attached to this option. Collaboration can only be successful with the right local partners in terms of having similar suppliers, strategies, and...
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...• 1. Case Study Runners World By Laura Daues Marketing: An Introduction – SCS 0978-114 Tamara Lang owns the store Runners World. It has been around since 1994 and at that time she specialized in providing avid runners with the shoes and advice that they needed. Having been a nationally ranked runner she had the knowledge and experience to help make the business profitable, which it was for the first five-six years. Sales have started to decline since then, and Tamara attributes some of the loss to people learning that jogging is hard on the body, especially the knees, and also people’s changing attitudes towards running shoes as either fashionable or casual shoes. In order to try and keep money coming in she has made a few changes. For shoes she mainly carries Nike, and she now offers an assortment of running accessories in addition. Now Tamara is debating whether there is a big enough market for her serious athletic shoes. Tamara was right to enter into an industry that she knows; she is able to bring very specialized products and services to her clients, and in the beginning her strategy worked. She has been moving away from that and trying to compete with chain stores like Lady Foot Locker and Wal-mart. Doing so has likely diluted her brand, and customers are confused as to what the focus of her store is. Is it high quality running shoes? Is it high quality active shoes? Or is it active shoes and accessories? Customers who are in the market for high quality running shoes now...
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...Will Wal-Mart Succeed in India? Perhaps...But It Won't Be Easy Published: December 14, 2006 in India Knowledge@Wharton "He doesn't realize it, but I know everything about him,"says Indian retail magnate Kishore Biyani about a youngman sitting with him in a Mumbai hotel meeting room inearly December. "I see that he is wearing Colour Plustrousers. I know his waist size ... I know everything about him. We are a company of observers, andeverybody is trained to observe customers," says Biyani, who is CEO of the Future Group and managingdirector of its flagship Pantaloon retail chain that last year had revenues of Rs. 2,018 crore ($450million) and expects to become a $1 billion company by mid 2007. Biyani often spends Sundays hanging about unobtrusively and watching shoppers at his company's 200clothing stores in 32 Indian cities. The home-grown retailer's obsession for observing the average Indianconsumer also at public places like temples and movie halls underscores what could be Wal-Mart'sbiggest challenge as it sets up shop in India in partnership with Bharti, a leading telecom servicesprovider. "India is a very diverse country -we have 6,000 castes and sub-castes in 28 states, and everycommunity has its own tastes; every state has its own nuances," says Biyani. "To manage the diversityand the heterogeneity will be one of the biggest challenges for anybody who comes to this market." Enigmatic India and its challenges in transportation, warehousing and distribution infrastructure...
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...A Civil Action Trial Procedure In the movie, A Civil Action, a civil lawsuit takes place between families of the victims of a small town Woburn, Massachusetts against the corporations Beatrice Foods, and W.R. Grace Company. The corporations are being sued by the families for indirectly killing their children by contaminating the water that runs through their town. The attorney that files a lawsuit against the big corporations is Jan Schlichtmann. This movie portrays a great example of a civil trial procedure in the U.S. Court. The first stage of a civil trial procedure are the pleadings, which include the filing of complain, and motions to dismiss. A complaint was made by the families of Woburn, stating that the deaths of their children were the cause of the contamination of their town’s water supply. The complaints were made for the corporations Beatrice Foods, and W.R. Grace Company. Mr. Cheeseman, the attorney on behalf of Grace Company made a motion to dismiss the case but the judge ruled otherwise. The second stage is the pretrial, where discovery of facts and motions for summary judgment take place. In A Civil Action, the discoveries began with depositions of witnesses by the victim’s family members, residents of Woburn, and employees that work for the factories that are being blamed for contaminating the water. Witnesses came up stating that they were experiencing events of abnormal health issues and that it could be correlated with contamination of the water. One...
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...Case study «Play it safe at home, or take a risk abroad» Coe’s is a big lease-to-own chain in U.S., which has been established by Terry Windham from 1950’s from investing $600 in 32 chairs to rent out to auction. Starting from this the business expanded to party equipment and sickroom gear and later on in 1970’s it is oriented on furniture and the household goods. Stan Windham, a CEO of Coe’s chain and the son of Terry, has opened the 1,000’s store in South Tucson. Not looking for a market saturation, such as Mr. Rental and Walmart, the company doing great as it is differ from them. Unlike its competitors, Coe’s is accented on ownership offering a monthly payment schedule and a shorter contract period, as well as free delivery of items and free repairs. The policy of a chain is to train Coe’s managers in way that they only approve lease agreements only for people who could afford the payments. The policy of a company to identify customers who were not aware about renting-to-own before, but though he economy has a recession, were afraid about committing a big-ticket items at once. Another things, which make Coe’s chain more attractive to customers is that, in case they couldn’t afford to make payments, it is possible to resume the contract with no penalties whenever the financial situation improved. The situation is that investors want the Coe’s chain to grow. One expansion which was rather successfully done in the 1990’s into Canada and there are over 100 stores now. But...
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...SCHOOL OF BUSINESS MANAGEMENT BM0275 – INTERNATIONAL MARKETING ICA 1 Tutor name: Mr Yik Class:BM1427 Name: Clement Lee Wei Kang (144339W) 23 November 2015 Semester 2 AY2015/16 1a) Strength of Walmart: - Walmart has a efficient supply chain/ logistics system. - Walmart has strong market power over its suppliers and competitors - Ability to price product lower than its competitors due to bulk purchases from suppliers Weakness of Walmart - Walmart faces threat from online based retailers and marketplace companies such as Amazon and Ebay. - Walmart has a poor public image due to the bad practices of the company 1b) Products that Walmart sell includes home appliances, clothing, food, automotive and sporting goods. 1c) According to Hofstede’s framework, Walmart has a low power distance as surbordinates are more likely to contradict bosses in the US, it is individualistic as the “American dream” where they hope for a better quality of life and a higher standard of living than their parents’. This belief is that anyone, regardless of their status can ‘pull up their boot straps’ and raise themselves from poverty., it operates in a slightly high masculine society as males have higher chances of being in management position than female and has low uncertainty avoidance. 2a) Walmart uses strategic importance of market to select its market based on the opportunities it will provide for them in the country. Walmart first started by establishing...
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...Moving companies across national boundaries can always be a risky situation. It is hard to control all of the aspects of your company if you are hundreds or thousands of miles away. That is why it always safe to pick somewhere that is economically stable, politically sound and just generally safe as regards to everyday business practices. So one may search the internet or even read a few magazines trying to find lists or any information on countries that have good reputations on foreign investments. You follow the list you found, and go to the best rated country. You get there and you soon realize that everyone else has foreign investments in that country, and everything is essentially being used. Customers are relatively comfortable in their consumption habits and places they shop, and there are hardly any untapped resources left in that country. Basically there is no more room for you because that home country’s market has become saturated with newcomers. There is hardly any “wiggle room” in these countries, or the development there is so ahead that it is just starting to plateau out rather than a continuous growth. I would like to be in a country where I can explore and extend my abilities as a company and maybe find a hidden skill within my company that I would not have found if I would have stayed in my host country. I also want to move to a country that has the continuous drive to get better, not somewhere that is satisfied with what they already have. Finding a country...
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