Premium Essay

Comparative Analysis of Markating Sterategy

In: Business and Management

Submitted By meaza
Words 1475
Pages 6
1. Full Bibliographic of Reference
John P. Meyer and Thomas E. Becker. Employee Commitment and Motivation: A Conceptual Analysis and Integrative Model University of Western Ontario and University of Delaware Chri

2. Introduction
The article is about presenting an integrated model about employees' commitment and motivation. According to the article, commitment and motivation are distinguishable, albeit related, concepts. More specifically, it suggest that commitment is one component of motivation and, by integrating theories of commitment and motivation, it gain a better understanding of the two processes themselves and of workplace behavior.
This article is conceptual based which is largely based on presenting the reasoning of different theories. Employee Commitment and Motivation: A Conceptual Analysis and Integrative Model uses various theories about motivation and commitment. 3. Brief Summary
This article tried to assert commitment is one part of motivation and, by integrating theories of commitment and motivation, For example, because commitment often involves psychological attachment to social foci, incorporating commitment as an independent aspect of motivation should allow enhanced understanding of behaviors that have broader social implications.
The article begin its attempt at integration by providing a broad overview of theory and research pertaining to workplace motivation and commitment. Both are complex concepts, and therefore a comprehensive analysis is beyond the scope of the article. Specifically, the article incorporated theory and research on work motivation into a general model of the motivation process.
Acknowledging that commitment and motivation can be characterized by different mindsets becomes particularly important when considering behaviors that are not required of a person (i.e., not included in the terms of the commitment...

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