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Compare Kfc Between Thailand and China

In: Business and Management

Submitted By padcharee
Words 1493
Pages 6
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Master of Business Administration Concentration in IMC
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Course Code: BB503
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Course Title: Marketing Management

Assignment Title:

Observation Assignment Date Submitted:
25 October 2014
25 October 2014

Declaration of Originality:
The work contained in this assignment, other than that specifically attributed to another source, is that of the author(s). It is recognised that, should this declaration be found to be false, disciplinary action could be taken and the assignments of all students involved will be given zero marks. In the statement of collaboration, I have indicated the extent to which I have collaborated with other students, whom I have named.

CLEARLY PRINT Name: | Student ID No: | Signature: | Nisa Unothai | 566110520011 | | Lin Xiao (Rebekah) | 576110520002 | | QinXueFei (Sophie) | 576110520006 | | Li Minyi (Maple) | 576110520007 | | Zhou zhiyu (Jayce) | 576110520010 | | Padcharee Klahan | 576110520015 | | | | | | | |

Tasks 1. Select the specific Brand of fast food chain or coffee shop chain e.g. KFC, Starbuck

Group 3 selects Kentucky Fried Chicken (KFC in short name) which is an international brand providing fast-food restaurant in many countries.

2. Discuss the similarities and differences of their implementations of marketing mix strategies between two countries e.g. Thailand versus China or Australia. A comparison table format including texts, pictures and video link are recommended. Use components of marketing mix strategies below as possible discussion components:

3.1 Components of Marketing Mix Strategy | Thailand | China | Product |...

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