Crisis Management Communication Plan
HCS/350

Crisis Communication
The daily challenges in the healthcare industry requires crisis management and communication within the team. As a member of the healthcare team, there is a great deal of pressure and the need to make quick decisions when it comes to dealing with life and death aspects of human nature. The main focus of the day to day operations in a healthcare facility is focused on the immediate care of patients, so it becomes very easy to overlook a crisis that might be developing concurrently: a public relations (PR) crisis. People in crisis experience an actual or perceived overwhelming threat to self-concept, or a loss that conventional coping measures cannot handle (Arnold & Boggs, 2011).
Crisis Management Plan A huge part of strategic planning in long-term care facilities entails critical disaster planning to determine overall risk management strategy. Often times, facilities adequately prepared to deal with angry families, the media, or special advocacy groups after an emergency or disaster occurs. Not only do facilities require an evacuation plan, but they also need to develop a strategy in place to manage the crisis in the community (Robb, 2006). When it comes to handling a public relations (PR) crisis, nursing homes need to make sure they prepare ahead of time. Good preparation by the administrator and other members of the leadership team will save headaches, stress, and money down the road. Crisis communication involves a situation where the life, or at least the well-being, of your organization is really vulnerable. A crisis could make the organization stronger, weaken it considerably, or even kill it. A true crisis is more serious than just having strong competition, or getting a patients’ appointment time wrong. According to Robb (2006), it means the facility